Podcast Diversity Report Reveals Major Gaps A new USC Annenberg Inclusion Initiative study shows that top U.S. podcasts still lack meaningful diversity—especially compared to leading TV, film, and music. Key findings: 64% of hosts on top 2024 U.S. podcasts are men. Video podcasts skew even more male, with the biggest imbalance in business & tech—92% male-hosted. Women-hosted shows still feature mostly male guests (54%). True crime is the only category with a female-majority of hosts (53%),...
6 days ago • 1 min read
Find Your Next Podcast Topic Choosing a strong topic is one of the most important steps in launching (or refreshing) a podcast. When you pick something you're genuinely curious about, it’s easier to stay consistent — and much easier to attract listeners who stick around. This guide offers 60+ niche topic ideas ranging from psychology, tech, DIY, reviews, outdoor adventures, storytelling, and true crime to finance, branding, food, fitness, and more. You’ll also find 15 podcast format options —...
8 days ago • 1 min read
In Case You (Were Podcasting and) Missed It Audio Still #1 for Podcast ListeningNew research shows audio remains dominant: only 8% watch podcasts exclusively on YouTube, and most YouTube viewers also listen elsewhere. Apple Podcasts Releases 2025 Top ChartsApple shared 2025’s most popular shows, new launches, most followed, most shared, and top channels across 70 countries. New Study: The Real Cost of Adding VideoA fresh report finds video production is 77% more expensive, requires 50% more...
13 days ago • 1 min read
Another week, another round of “creators are the future and everyone else is just catching up.” We’re here to break down what happened across music, podcasts, audiobooks, and film—so you don’t have to doomscroll before your first coffee.
14 days ago • 1 min read
Using Music in Your Podcast (What You Need to Know) Music can boost your podcast’s identity and professionalism — but only when used legally and thoughtfully. When to Use Music Short intro/outro themes help branding. Background beds and transitions can add mood but increase editing time. Keep all music brief and unobtrusive. Legal Music Options Royalty-free tracks (licensed once or via subscription). Creative Commons music (many options free with attribution). Public domain works (but only if...
15 days ago • 1 min read
TV & Film Podcasts: A Massive Growth Opportunity New research shows a huge untapped space in podcasting: Big audience potential: Over half of Americans want TV/film podcasts, but only 19% listen today. They influence streaming:16% of listeners have subscribed to a streaming service after hearing about a show. Highly engaged fans: 79% recommend podcasts to others — strong word-of-mouth power. Smart TVs fuel discovery: More podcast listening now happens on smart TVs, tightening the link between...
20 days ago • 1 min read
How to Get Your Podcast Recognized Awards boost your podcast’s credibility, visibility, and authority — even a nomination can help you stand out. Why Awards Matter Build trust with listeners Improve search visibility Open doors to sponsors & press How to Prepare Refine your format and keep it consistent Improve audio quality Strengthen branding Gather reviews & mentions for social proof Submitting & Promoting Pick awards that fit your genre Announce nominations across your channels Use badges...
22 days ago • 1 min read
In Case You (Were Podcasting and) Missed It TikTok Enters PodcastingTikTok is officially moving into podcasting, launching the TikTok Podcast Network with up to 25 creator-led shows. The platform is partnering with iHeartMedia to build new video-ready studios in LA, NY, and Atlanta, alongside co-branded radio stations and live events. Apple Adds AI-Generated ChaptersApple Podcasts will introduce automatic AI-created chapters for nearly all episodes with the release of iOS 26.2 next...
27 days ago • 1 min read
Another week, another round of “creators are the future and everyone else is just catching up.” We’re here to break down what happened across music, podcasts, audiobooks, and film—so you don’t have to doomscroll before your first coffee.
28 days ago • 1 min read