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Another week, another round of “creators are the future and everyone else is just catching up.” We’re here to break down what happened across music, podcasts, audiobooks, and film—so you don’t have to doomscroll before your first coffee.
How to Land Podcast Sponsorships in 2025 Sponsorships can turn your podcast from a passion project into a business — but in 2025, brands want more than big numbers. They’re choosing creators who consistently deliver value and trust. What brands look for: • Audience fit: Engagement over size. • Trust & influence: Loyal listeners who act on your word. • Consistency: Regular releases build reliability. • Professionalism: Strong audio, clean edits, and a solid media kit. • Value alignment: Shared...
In Case You (Were Podcasting and) Missed It Steven Bartlett Launches Video Podcast PlatformThe Diary of a CEO host Steven Bartlett and ex-MrBeast engineer Roxcodes debuted Flightcast, an all-in-one tool to host, analyze, and grow video podcasts across major platforms. Learn more Global Buys The Fellas StudiosUK media group Global acquired The Fellas Studios, home to hit show Saving Grace, expanding its podcast slate under the new Global Studios brand. Learn more “Kill List” Wins Podcast of...
Another week, another round of “creators are the future and everyone else is just catching up.” We’re here to break down what happened across music, podcasts, audiobooks, and film—so you don’t have to doomscroll before your first coffee.
How to Run a Solo Podcast Successfully • Plan before you record – Outline your episodes, key talking points, and time targets to keep the flow natural. • Create structure – Use recurring segments (like Q&As or “story of the week”) to build familiarity with your audience. • Master your energy – Solo shows depend on delivery. Keep your tone dynamic, vary your pace, and use pauses effectively. • Edit smartly – Clean up filler words, tighten transitions, and use light background music to keep...
Podcast Landscape 2025: Industry Matures, Growth Slows The latest Podcast Landscape study (5,000+ U.S. respondents) shows a market entering maturity: Growth slows: Weekly listening barely moved (37% → 38%); “ever listened” now at 75%. Platform shift: YouTube leads with 40%, while Spotify slips to 18%. Nearly half use YouTube for audio-only; 76% of smart TV listening happens there. Deeper engagement: Weekly listeners spend 6.3 hours (up from 6.0). Monthly listeners follow 3.4 shows (vs 3.2 in...
Another week, another round of “creators are the future and everyone else is just catching up.” We’re here to break down what happened across music, podcasts, audiobooks, and film—so you don’t have to doomscroll before your first coffee.
Do You Really Need a Podcast Niche? In 2025, with over 4.5M podcasts competing for attention, niches are less about limitation and more about clarity. Here’s what the latest analysis highlights: Why niches help Define your audience → higher loyalty and retention. Improve marketing → clearer targeting for SEO and social. Boost monetization → easier to attract aligned sponsors. The trade-offs Smaller potential audience. Risk of creative burnout. Can feel restrictive without flexibility. Smart...
In Case You (Were Podcasting and) Missed It YouTube Rolls Out AI Tools and Dynamic Ads YouTube launched AI clipping, live stream enhancements, and dynamic sponsorship slots that can be swapped or resold — creating new ways for podcasters to monetize. Learn more Brazil: An Untapped Podcast Powerhouse Brazil is a top-3 country for podcast listening, yet global companies still overlook its huge audience. Industry voices warn this is a missed opportunity. Learn more Canada Podcast Listening Jumps...
Another week, another round of “creators are the future and everyone else is just catching up.” We’re here to break down what happened across music, podcasts, audiobooks, and film—so you don’t have to doomscroll before your first coffee.