Industry Spotlight: The Overlooked Audience Driving Future Podcast Growth Podcast listening time is rising — now over 6 hours 20 minutes per week — even as overall reach flattens. The industry’s biggest growth opportunity, according to the latest analysis, is women 55+, a demographic that currently spends far less time with podcasts than men and adults 18–54. Why it matters: Podcasts are the #1 ad-supported medium for capturing attention among both men and women. They are also the most...
5 days ago • 1 min read
Another week, another round of “creators are the future and everyone else is just catching up.” We’re here to break down what happened across music, podcasts, audiobooks, and film—so you don’t have to doomscroll before your first coffee.
6 days ago • 1 min read
How to Make Your Podcast Truly Great Want to level up your podcast? This guide highlights the essentials: Know your audience — niche targeting makes content more engaging. Cut the jargon — explain complex terms so listeners never feel lost. Use transcripts — improve accessibility, SEO, and repurposing. Keep intros tight — limit ads and housekeeping. Upgrade sound quality — clean audio, good mic technique, and a treated room matter. Prepare as a host — research, structure, and strong...
7 days ago • 1 min read
In Case You (Were Podcasting and) Missed It Spotify Brings Video Podcasts to Apple TVAfter a year’s delay, Spotify has finally added video podcast access to its Apple TV app, alongside the AI-powered Spotify DJ feature. The tvOS app has been completely rewritten for better performance. Learn more Acast Studios Opens New York HubAcast Studios New York officially opened in SoHo, offering creators a high-end multimedia space for audio and video production. Pop star Ariana Grande inaugurated the...
26 days ago • 1 min read
Another week, another round of “creators are the future and everyone else is just catching up.” We’re here to break down what happened across music, podcasts, audiobooks, and film—so you don’t have to doomscroll before your first coffee.
27 days ago • 1 min read
Making Money Podcasting in 2025 After six years and 13M+ downloads, Dreamful Bedtime Stories creator Jordan Blair shares what really works for podcasters earning income today. Proven strategies: Sponsorships — work with brands that genuinely fit your audience. Affiliate marketing — promote products you use and trust. Subscriptions & premium content — offer bonus or early-access episodes through tools like Buzzsprout Subscriptions. Listener support — steady contributions from loyal fans can...
28 days ago • 1 min read
What Makes “Armchair Expert” a Masterclass in Podcasting Dax Shepard’s Armchair Expert stands out not for its celebrity guests, but for its depth, research, and honesty — lessons every podcaster can learn from. What makes it work: Thorough research: Dax approaches each guest with detailed preparation, connecting personal stories and psychological insights few interviewers uncover. Co-host chemistry: Monica Padman’s background in psychology and the show’s popular Fact Check segment add...
about 1 month ago • 1 min read
Another week, another round of “creators are the future and everyone else is just catching up.” We’re here to break down what happened across music, podcasts, audiobooks, and film—so you don’t have to doomscroll before your first coffee.
about 1 month ago • 1 min read
How to Land Podcast Sponsorships in 2025 Sponsorships can turn your podcast from a passion project into a business — but in 2025, brands want more than big numbers. They’re choosing creators who consistently deliver value and trust. What brands look for: • Audience fit: Engagement over size. • Trust & influence: Loyal listeners who act on your word. • Consistency: Regular releases build reliability. • Professionalism: Strong audio, clean edits, and a solid media kit. • Value alignment: Shared...
about 1 month ago • 1 min read