Off the Mic, Into the Room: Why Live Events Matter More Than Ever More than downloads and CPMs — what your podcast really needs is a room full of real people. In a landscape flooded with AI-generated content, live podcast events are becoming the ultimate proof of authenticity — and a powerful revenue stream. Here’s why it matters: Build deeper trust with your audience Monetize beyond merch & ads Turn passive listeners into active community members Land high-value partnerships & brand deals...
5 days ago • 1 min read
How to Really Measure Podcast Ads’ Impact Most ad tracking tools give credit only to the last click — but podcast ads work differently. They build trust and plant ideas long before someone buys. Here’s how to see their true power: Don’t rely only on pixels. They miss the bigger story. Podcast ads influence people over days or weeks, not just minutes. Remember engagement matters. Listeners spend 30–60 minutes focused on the host’s voice — not just scrolling past an ad. Think beyond clicks....
7 days ago • 1 min read
In Case You (Were Podcasting and) Missed It WTF comes to an end after 16 years After 16 years and over 1.1 billion downloads, Marc Maron is ending his iconic WTF podcast. A defining voice in podcasting, the show wraps up on his own terms. Read more YouTube leads but doesn’t dominate podcasting While YouTube is now the most used platform by 39% of weekly podcast consumers, most listeners still use multiple apps, keeping the podcast ecosystem diverse. Read more The winners of the True Crime...
12 days ago • 1 min read
Podcast Ads Are Outperforming — And Here’s the Proof New research from Sounds Profitable and Magellan AI reveals something remarkable: 86% of ad-supported podcast listeners recall hearing an ad recently — the highest recall rate among all measured media. But the real surprise? There’s virtually no gender gap in recall: Male listeners: 86% Female listeners: 85% That kind of parity is rare. Across most other media — from AM/FM radio to Reddit — men and women recall ads at very different rates....
14 days ago • 1 min read
Podcast News Roundup: What’s Fueling Growth in 2025 Explore tools and strategies top podcasters use to grow faster and engage smarter. Unlock the Ultimate Podcast Growth Strategy: Instagram + Stampede Social Instagram Reels and Stories lead podcast discovery, especially with Gen Z. But posting clips alone isn’t enough — combining Instagram’s features with Stampede Social’s DM automation turns followers into loyal listeners. Here’s why it works: • Short, interactive videos grab attention fast...
18 days ago • 1 min read
Sponsored by: Squarespace New Tools to Grow Your Future Online Presence Design a custom website with Squarespace's professionally curated layout and styling options designed to sell anything.Start with a flexible designer template or build your own, then customize to fit your style using our drag-and-drop website tool. Get Started In Case You (Were Podcasting and) Missed It ⬆️ Podimo names a big Amazon Studio player to lead its podcast platform. 🎙️Turn your podcast into an event. Sounds...
about 1 month ago • 1 min read
Sponsored by: Squarespace New Tools to Grow Your Future Online Presence Design a custom website with Squarespace's professionally curated layout and styling options designed to sell anything.Start with a flexible designer template or build your own, then customize to fit your style using our drag-and-drop website tool. Get Started Podcasting Tips from the Experts We're proud of the Wavve customers who've found success in the podcasting space. We've talked to a few of them to find out just how...
about 1 month ago • 2 min read
Sponsored by: Squarespace New Tools to Grow Your Future Online Presence Design a custom website with Squarespace's professionally curated layout and styling options designed to sell anything.Start with a flexible designer template or build your own, then customize to fit your style using our drag-and-drop website tool. Get Started In Case You (Were Podcasting and) Missed It 📺 YouTube's weekly top podcast chart is another step for the big player in the podcast space. 👍🏽 10 content marketing...
about 1 month ago • 1 min read
Sponsored by: Squarespace New Tools to Grow Your Future Online Presence Design a custom website with Squarespace's professionally curated layout and styling options designed to sell anything.Start with a flexible designer template or build your own, then customize to fit your style using our drag-and-drop website tool. Get Started Understanding the Demographics of Podcast Fans The gurus at Sounds Profitable do an outstanding job of uncovering the statistics behind the podcast industry. Their...
about 1 month ago • 1 min read