The Inventory and the Scale: Growing Audiences Starts with Creators

Following up on last week’s look at entry barriers, this week we dive into how to support underrepresented creators so podcast audiences can truly grow in 2026.
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​Key Takeaways:​
• Representation shapes audiences: Audiences reflect the diversity of creators; marketing alone isn’t enough.
• Different challenges, different solutions:​
• Entry barriers for women need role models and industry support.
• Retention challenges for LGBTQ+ and 55+ creators need sustainable pathways.
• Action for 2026: Platforms, networks, and publishers must invest in underrepresented creators, fund programs, and enable “modest wins” that keep creators in the game.
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​“The inventory creates the audience. It’s time to fix the inventory.”

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