Video Podcasting Heats Up: YouTube, Netflix & iHeart Make Moves



In Case You (Were Podcasting and) Missed It

  • YouTube Podcasts See Big Growth on TV
    Podcasts on YouTube were watched for 700M hours on TVs in October, nearly double year over year. Despite the growth, podcasts still account for only a small share of total YouTube TV viewing.
  • Bill Simmons Podcast Moves to Netflix Live
    The Bill Simmons Podcast will stream live on Netflix starting January 11 (US only). The deal is exclusive, meaning the show will no longer appear in full on YouTube.
  • iHeartRadio to Support Video Podcasts via RSS
    iHeartRadio plans to add video podcast support in early 2026, letting creators distribute full video episodes through standard RSS feeds, without hosting video on iHeart.

Create Viral Podcast Videos in Seconds

Whether you’re just starting out or already creating, Wavve’s AI-powered tools help you craft stunning social videos from your episodes in seconds. Boost engagement, reach new listeners, and grow your audience effortlessly.


Join Disctopia — Where Creators Thrive

Looking for a platform to upload podcasts, music, then grow your audience, and monetize your content? Disctopia helps you connect with fans and access powerful insights — all in one place, whether it's podcasts, music, or audiobooks.


Thank you for being part of our community!
Have questions or want support? Just hit reply — we’re here to help.


This email goes to registered creators at wavve.co or those subscribed to The Wavve Blog. Wavve helps [WORK_ROLE GOES HERE] creators grow their influence online with social video and text.

Wavve Audio Insider

Join 180,000+ creators receiving insider insights about the audio industry, covering podcasting, content marketing, and social media. Wavve is a technology company helping audio creators and brands easily amplify content to grow their audience, impact, and influence.

Read more from Wavve Audio Insider
Why Offering Podcast Downloads Still Matters

Why Podcast Downloads Improve Accessibility Making podcast episodes downloadable is one of the simplest ways to improve accessibility—and listener trust. Downloads allow people to listen offline, use assistive or custom playback tools, and avoid interruptions caused by poor connectivity or data limits. They also support listeners with visual, cognitive, or neurodivergent needs who benefit from predictable, interruption-free playback. While downloads represent a small share of total listens,...

Why Your Podcast Audience Depends on Who’s Creating

The Inventory and the Scale: Growing Audiences Starts with Creators Following up on last week’s look at entry barriers, this week we dive into how to support underrepresented creators so podcast audiences can truly grow in 2026.Key Takeaways: • Representation shapes audiences: Audiences reflect the diversity of creators; marketing alone isn’t enough. • Different challenges, different solutions: • Entry barriers for women need role models and industry support. • Retention challenges for LGBTQ+...

The Best Books to Improve Your Podcasting Skills

Books Every Podcaster Can Learn From Podcasting tools and platforms change fast—but the fundamentals don’t. This curated reading list highlights books that help podcasters strengthen the skills that matter most: storytelling, interviewing, audience understanding, creativity, and sustainable growth. The recommendations span narrative audio, journalism, interviews, collaboration, mindset, and monetization. Some focus on craft and story structure, others on building trust with listeners, growing...