Video Podcasting Heats Up: YouTube, Netflix & iHeart Make Moves



In Case You (Were Podcasting and) Missed It

  • YouTube Podcasts See Big Growth on TV
    Podcasts on YouTube were watched for 700M hours on TVs in October, nearly double year over year. Despite the growth, podcasts still account for only a small share of total YouTube TV viewing.
  • Bill Simmons Podcast Moves to Netflix Live
    The Bill Simmons Podcast will stream live on Netflix starting January 11 (US only). The deal is exclusive, meaning the show will no longer appear in full on YouTube.
  • iHeartRadio to Support Video Podcasts via RSS
    iHeartRadio plans to add video podcast support in early 2026, letting creators distribute full video episodes through standard RSS feeds, without hosting video on iHeart.

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