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In today’s email:

1. Valuable Insights Into How Podcast Ads Work
2. Turn Your Insta Feed Into Revenue
3. Missed and Listed

Valuable Insights Into How Podcast Ads Work

A fair amount of research went into the deep dive into podcast advertising by Sounds Profitable. Five Things to Know About the Ad Bargain offers an interesting look into how consumers and ads interact. 💵

A few highlights:

• Consumers are more receptive to podcast ads since they're not as inundated with them during podcasts as they are on other media.
• 53% of those surveyed said they were likely to purchase a product or service they heard advertised on a podcast. This was ahead of YouTube (49%) and streaming TV (46%).
• 69% say that their opinion of a brand is more positive when they find out it supports their favorite podcast.
• Essential quote from the article. "Roughly a third of Americans listen to a podcast each week, and for the brands that launch themselves into that space, they enjoy a less crowded, more favorable environment."

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Analysis: Good illustrations always work. This one (we're assuming that the girl pictured is named Celia) is perfect. It's a great, colorful image that carries the design, which requires just a minimal amount of copy.

🎙️ Google Podcasts is gone, you can still move to YouTube. Learn more.

🍎 Apple muscles in on subscription podcasts. Find out how.

📢^^ YOUR AD HERE! Knock, Knock. Who's there? Spotlight. Spotlight, who?​
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