In today’s email:
The Good News About Podcast AdvertisingOur friends at Sounds Profitable did a ton of research into advertising in the podcast industry and put together an article, Podcast Advertising - The Safest Bet in a Risky Landscape. The entire article is worth a read, but there are three easy takeaways highlighted by the author.
It all means good news for podcasters. Analysis: Simple, but informative. The whimsical font doesn't take itself too seriously and I love the small cross hidden in the leaf. Plus, and this gets mentioned every time I see it, I'm a huge proponent of listing where your podcast can be found in the design. That info is dead center in this well-thought design. THE BREAKDOWNA breakdown of a recent happening in the podcast industry from different perspectives. AI-Voiced Podcasts Are Already Here. What Does That Mean?Last fall, Spotify used AI-generated voices for the purpose of translations of select (and popular) podcasts. Amazon got into the game by testing AI-voiced audiobooks for self-published authors. From Each Perspective Podcasters: Much like Spotify's usage, podcasters can potentially reach new audiences by employing AI to translate. Smaller podcasts won't undergo the same scrutiny as more popular podcasts where the host's delivery and mannerisms are well known. Consider this, with advancements in artificial intelligence, podcasters could have AI write and voice their work entirely. Let's hope it doesn't come to that and we don't completely lose the personal touch. Listeners: There may be hiccups here and there that provide hints that the voice is AI-generated. It's hard to mimic true human emotion, cadence and voice fluctuation. But with AI constantly learning, who knows what the future holds? Eventually, it may be hard to tell the difference, and the only way to tell might be notes on the podcast publishing sites offering transparency. Will listeners be turned off even if the content is good? It's hard to say. Advertisers: If a podcast is popular, no matter how it's created, advertisers will benefit. But a path to easier translations opens up new advertising markets exponentially. 🏆 NPR's College Podcast Challenge winner is announced. Learn more. 📻 Believe it or not, radio is still plenty popular. See the stats. Find your next favorite podcast with EarBuds! 5 podcast recommendations on a theme. Each week is curated by a different person. You can even curate a list for us! Subscribe now. 📢^^ YOUR AD HERE! Knock, Knock. Who's there? Spotlight. Spotlight, who? This email goes to registered creators at wavve.co or those subscribed to The Wavve Blog. Wavve helps [WORK_ROLE GOES HERE] creators grow their influence online with social video and text. |
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In Case You (Were Podcasting and) Missed It Steven Bartlett Launches Video Podcast PlatformThe Diary of a CEO host Steven Bartlett and ex-MrBeast engineer Roxcodes debuted Flightcast, an all-in-one tool to host, analyze, and grow video podcasts across major platforms. Learn more Global Buys The Fellas StudiosUK media group Global acquired The Fellas Studios, home to hit show Saving Grace, expanding its podcast slate under the new Global Studios brand. Learn more “Kill List” Wins Podcast of...
Another week, another round of “creators are the future and everyone else is just catching up.” We’re here to break down what happened across music, podcasts, audiobooks, and film—so you don’t have to doomscroll before your first coffee.
How to Run a Solo Podcast Successfully • Plan before you record – Outline your episodes, key talking points, and time targets to keep the flow natural. • Create structure – Use recurring segments (like Q&As or “story of the week”) to build familiarity with your audience. • Master your energy – Solo shows depend on delivery. Keep your tone dynamic, vary your pace, and use pauses effectively. • Edit smartly – Clean up filler words, tighten transitions, and use light background music to keep...