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Wavve Audio Insider #123: There's Good News About Podcast Advertising

Published 21 days ago • 3 min read

Today's Newsletter is Brought to You by ConvertKit

ConvertKit’s Craft + Commerce conference is happening June 5-8 in Boise, ID – and tickets are going fast.
Join us at this one-of-a-kind creator conference and get ready for three days of keynote talks, workshops, and connection, plus an extra creator-led day of meetups.
We can’t wait for you to hear from speakers including Ali Abdaal, Codie Sanchez, Bonnie Christine, Jon Youshaei, XayLi Barclay, and so many more. Craft + Commerce is the perfect opportunity to gain valuable insights for your business, connect with people who get what it means to be a creator, and have a blast doing it.


In today’s email:

  1. The Good News About Podcast Advertising
  2. Design of the Week
  3. The Breakdown: AI-Voiced Podcasts
  4. Missed and Listed

The Good News About Podcast Advertising

Our friends at Sounds Profitable did a ton of research into advertising in the podcast industry and put together an article, Podcast Advertising - The Safest Bet in a Risky Landscape.

The entire article is worth a read, but there are three easy takeaways highlighted by the author.

  1. The podcast audience has never been larger and continues to grow year over year.
  2. Many of the entities writing disparagingly about podcasting are not faring any better themselves.
  3. Finally, podcasting continues to deliver returns for advertisers that surpass any other form of media.

It all means good news for podcasters.

DESIGN OF THE WEEK

Analysis: Simple, but informative. The whimsical font doesn't take itself too seriously and I love the small cross hidden in the leaf. Plus, and this gets mentioned every time I see it, I'm a huge proponent of listing where your podcast can be found in the design. That info is dead center in this well-thought design.


THE BREAKDOWN

A breakdown of a recent happening in the podcast industry from different perspectives.

AI-Voiced Podcasts Are Already Here. What Does That Mean?

Last fall, Spotify used AI-generated voices for the purpose of translations of select (and popular) podcasts. Amazon got into the game by testing AI-voiced audiobooks for self-published authors.

From Each Perspective

Podcasters: Much like Spotify's usage, podcasters can potentially reach new audiences by employing AI to translate. Smaller podcasts won't undergo the same scrutiny as more popular podcasts where the host's delivery and mannerisms are well known. Consider this, with advancements in artificial intelligence, podcasters could have AI write and voice their work entirely. Let's hope it doesn't come to that and we don't completely lose the personal touch.

Listeners: There may be hiccups here and there that provide hints that the voice is AI-generated. It's hard to mimic true human emotion, cadence and voice fluctuation. But with AI constantly learning, who knows what the future holds? Eventually, it may be hard to tell the difference, and the only way to tell might be notes on the podcast publishing sites offering transparency. Will listeners be turned off even if the content is good? It's hard to say.

Advertisers: If a podcast is popular, no matter how it's created, advertisers will benefit. But a path to easier translations opens up new advertising markets exponentially.


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MISSED AND LISTED

🏆 NPR's College Podcast Challenge winner is announced. Learn more.

📻 Believe it or not, radio is still plenty popular. See the stats.


Find your next favorite podcast with EarBuds! 5 podcast recommendations on a theme. Each week is curated by a different person. You can even curate a list for us! Subscribe now.


📢^^ YOUR AD HERE! Knock, Knock. Who's there? Spotlight. Spotlight, who?
Spotlight your brand in our newsletter! Join the fun, grab limited spots, and reach thousands.
Act fast!💡🌠

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Wavve Audio Insider

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Join 180,000+ creators receiving insider insights about the audio industry, covering podcasting, content marketing, and social media. Wavve is a technology company helping audio creators and brands easily amplify content to grow their audience, impact, and influence.

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