Wavve Audio Insider #110: Making Your Podcast Compelling and Relevant to Advertisers

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In today’s email:

6 Tips for Brainstorming a Compelling Podcast Concept
Turn Your Insta Feed Into Revenue
Keep Podcast Advertising Relevant to Add Value

6 Tips for Brainstorming a Compelling Podcast Concept

Your podcast will only become a reality if you first flesh out your podcast concept. When you know what your podcast will be about you can take the next critical step in the process: putting together an actionable step-by-step plan to achieve your vision.💡

Start with your overall podcast concept topic.
Think about podcast names that relate to the concept.
Envision how many seasons there will be.
Break down individual episode concepts.
Come up with an effective marketing plan.
Draft a podcast creative brief including the concept.

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Analysis: Another example from an audibook, because these people have it figured out. The elaborate font choice is striking and the centerpiece of the design. The background images of the feathers are subtle and don't take away from the bold title at all.

An image and some thoughts

Keep Podcast Advertising Relevant to Add Value

A recent Acast survey indicates that podcast advertising will be on the rise throughout 2024. After you figure out how you are going to spend your newfound riches, remember the power of relevance. Select relevant brands and/or tailor your ads to mirror your audience's interests. This approach keeps your listeners engaged and builds a foundation of trust and loyalty. Consider each ad not just as a revenue opportunity, but as a chance to enrich your podcast's value to its listeners.

MISSED AND LISTED

🎧 Emarketer's guide to the podcast industry in 2024. Read the guide.

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Wavve Audio Insider