In today’s email:
What Podcasters Can Learn From True Crime SuccessesTrue Crime is obviously one of the most popular podcasting genres. Successful podcasts in that space can offer some good lessons that apply throughout podcasting. A few weeks ago, Sounds Profitable hosted a panel discussion at South by Southwest featuring true crime podcasters. They featured that interaction in a recently posted article that highlighted these five interesting takeaways/tips.
These are all great to keep in mind, and I'm especially drawn to treat your listeners like partners. That should be first and foremost when putting together a podcast. Good stuff from Sounds Profitable.👏🏽👏🏻 Analysis: Getting people to listen starts with being transparent about what your podcast topic is. The topic here is clearly and succinctly stated in the top right graphic. Blue is a popular color in these designs, and here, the varying shades of it work well together. We've mentioned before the importance of stating where your podcast can be found, and that's done well here too. Good work! 😳 Is AI good or bad? The answer is complicated. Find out why. 🎧 2 Jomboy Media podcasts joining Dan Patrick's network. Learn more. Find your next favorite podcast with EarBuds! 5 podcast recommendations on a theme. Each week is curated by a different person. You can even curate a list for us! Subscribe now. 📢^^ YOUR AD HERE! Knock, Knock. Who's there? Spotlight. Spotlight, who? This email goes to registered creators at wavve.co or those subscribed to The Wavve Blog. Wavve helps [WORK_ROLE GOES HERE] creators grow their influence online with social video and text. |
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Podcast Diversity Report Reveals Major Gaps A new USC Annenberg Inclusion Initiative study shows that top U.S. podcasts still lack meaningful diversity—especially compared to leading TV, film, and music. Key findings: 64% of hosts on top 2024 U.S. podcasts are men. Video podcasts skew even more male, with the biggest imbalance in business & tech—92% male-hosted. Women-hosted shows still feature mostly male guests (54%). True crime is the only category with a female-majority of hosts (53%),...
Find Your Next Podcast Topic Choosing a strong topic is one of the most important steps in launching (or refreshing) a podcast. When you pick something you're genuinely curious about, it’s easier to stay consistent — and much easier to attract listeners who stick around. This guide offers 60+ niche topic ideas ranging from psychology, tech, DIY, reviews, outdoor adventures, storytelling, and true crime to finance, branding, food, fitness, and more. You’ll also find 15 podcast format options —...
In Case You (Were Podcasting and) Missed It Audio Still #1 for Podcast ListeningNew research shows audio remains dominant: only 8% watch podcasts exclusively on YouTube, and most YouTube viewers also listen elsewhere. Apple Podcasts Releases 2025 Top ChartsApple shared 2025’s most popular shows, new launches, most followed, most shared, and top channels across 70 countries. New Study: The Real Cost of Adding VideoA fresh report finds video production is 77% more expensive, requires 50% more...