In today’s email:
What Podcasters Can Learn From True Crime SuccessesTrue Crime is obviously one of the most popular podcasting genres. Successful podcasts in that space can offer some good lessons that apply throughout podcasting. A few weeks ago, Sounds Profitable hosted a panel discussion at South by Southwest featuring true crime podcasters. They featured that interaction in a recently posted article that highlighted these five interesting takeaways/tips.
These are all great to keep in mind, and I'm especially drawn to treat your listeners like partners. That should be first and foremost when putting together a podcast. Good stuff from Sounds Profitable.👏🏽👏🏻 Analysis: Getting people to listen starts with being transparent about what your podcast topic is. The topic here is clearly and succinctly stated in the top right graphic. Blue is a popular color in these designs, and here, the varying shades of it work well together. We've mentioned before the importance of stating where your podcast can be found, and that's done well here too. Good work! 😳 Is AI good or bad? The answer is complicated. Find out why. 🎧 2 Jomboy Media podcasts joining Dan Patrick's network. Learn more. Find your next favorite podcast with EarBuds! 5 podcast recommendations on a theme. Each week is curated by a different person. You can even curate a list for us! Subscribe now. 📢^^ YOUR AD HERE! Knock, Knock. Who's there? Spotlight. Spotlight, who? This email goes to registered creators at wavve.co or those subscribed to The Wavve Blog. Wavve helps [WORK_ROLE GOES HERE] creators grow their influence online with social video and text. |
Join 180,000+ creators receiving insider insights about the audio industry, covering podcasting, content marketing, and social media. Wavve is a technology company helping audio creators and brands easily amplify content to grow their audience, impact, and influence.
Industry Spotlight: The Overlooked Audience Driving Future Podcast Growth Podcast listening time is rising — now over 6 hours 20 minutes per week — even as overall reach flattens. The industry’s biggest growth opportunity, according to the latest analysis, is women 55+, a demographic that currently spends far less time with podcasts than men and adults 18–54. Why it matters: Podcasts are the #1 ad-supported medium for capturing attention among both men and women. They are also the most...
Another week, another round of “creators are the future and everyone else is just catching up.” We’re here to break down what happened across music, podcasts, audiobooks, and film—so you don’t have to doomscroll before your first coffee.
How to Make Your Podcast Truly Great Want to level up your podcast? This guide highlights the essentials: Know your audience — niche targeting makes content more engaging. Cut the jargon — explain complex terms so listeners never feel lost. Use transcripts — improve accessibility, SEO, and repurposing. Keep intros tight — limit ads and housekeeping. Upgrade sound quality — clean audio, good mic technique, and a treated room matter. Prepare as a host — research, structure, and strong...