Join 180,000+ creators receiving insider insights about the audio industry, covering podcasting, content marketing, and social media. Wavve is a technology company helping audio creators and brands easily amplify content to grow their audience, impact, and influence.
Wavve Audio Insider #120: Podcast Reinvention is Good News For Podcasters
In today’s email:
Good News: How the Podcast Industry Keeps Reinventing ItselfAriel Shapiro provides her thoughts on the state of podcasting in one of her last articles for The Verge. Shapiro has some great insights after writing about the podcast industry for two years. Here's one gem from the writer that should keep all you podcasters optimistic. "This medium is still in its infancy and is becoming an increasingly integral part of the public’s media diet." She further explains how the industry has changed and will likely change in the future. But the part about becoming an increasingly integral part of the public's media diet is the essential through line we're concentrating on. So keep on creating, podcasters! Platforms and public accessibility may change, but the need for quality content won't.👍🏽 Analysis: The Transitions Podcast highlights different (mainly) women going through some sort of life transition. It's a great concept. The image shown is of Sarah Marie Bilger, who has her own Entering Motherhood podcast. Building a podcast audience is all about connection. Bilger's photo is warm, friendly and welcoming...ideal for building trust. It's hard to overstate how important it is to get a photo of host or guest right. In this instance, it's perfect. 🏆 Esquire's 56 best podcasts to listen to right now. Learn more. 📈 15 social media trends to leverage in influencer marketing. The list. Find your next favorite podcast with EarBuds! 5 podcast recommendations on a theme. Each week is curated by a different person. You can even curate a list for us! Subscribe now. 📢^^ YOUR AD HERE! Knock, Knock. Who's there? Spotlight. Spotlight, who? This email goes to registered creators at wavve.co or those subscribed to The Wavve Blog. Wavve helps [WORK_ROLE GOES HERE] creators grow their influence online with social video and text. |
Wavve Audio Insider
Join 180,000+ creators receiving insider insights about the audio industry, covering podcasting, content marketing, and social media. Wavve is a technology company helping audio creators and brands easily amplify content to grow their audience, impact, and influence.
Another week, another round of “creators are the future and everyone else is just catching up.” We’re here to break down what happened across music, podcasts, audiobooks, and film—so you don’t have to doomscroll before your first coffee.
Using Music in Your Podcast (What You Need to Know) Music can boost your podcast’s identity and professionalism — but only when used legally and thoughtfully. When to Use Music Short intro/outro themes help branding. Background beds and transitions can add mood but increase editing time. Keep all music brief and unobtrusive. Legal Music Options Royalty-free tracks (licensed once or via subscription). Creative Commons music (many options free with attribution). Public domain works (but only if...
TV & Film Podcasts: A Massive Growth Opportunity New research shows a huge untapped space in podcasting: Big audience potential: Over half of Americans want TV/film podcasts, but only 19% listen today. They influence streaming:16% of listeners have subscribed to a streaming service after hearing about a show. Highly engaged fans: 79% recommend podcasts to others — strong word-of-mouth power. Smart TVs fuel discovery: More podcast listening now happens on smart TVs, tightening the link between...