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Wavve Audio Insider #120: Podcast Reinvention is Good News For Podcasters
In today’s email:
Good News: How the Podcast Industry Keeps Reinventing ItselfAriel Shapiro provides her thoughts on the state of podcasting in one of her last articles for The Verge. Shapiro has some great insights after writing about the podcast industry for two years. Here's one gem from the writer that should keep all you podcasters optimistic. "This medium is still in its infancy and is becoming an increasingly integral part of the public’s media diet." She further explains how the industry has changed and will likely change in the future. But the part about becoming an increasingly integral part of the public's media diet is the essential through line we're concentrating on. So keep on creating, podcasters! Platforms and public accessibility may change, but the need for quality content won't.👍🏽 Analysis: The Transitions Podcast highlights different (mainly) women going through some sort of life transition. It's a great concept. The image shown is of Sarah Marie Bilger, who has her own Entering Motherhood podcast. Building a podcast audience is all about connection. Bilger's photo is warm, friendly and welcoming...ideal for building trust. It's hard to overstate how important it is to get a photo of host or guest right. In this instance, it's perfect. 🏆 Esquire's 56 best podcasts to listen to right now. Learn more. 📈 15 social media trends to leverage in influencer marketing. The list. Find your next favorite podcast with EarBuds! 5 podcast recommendations on a theme. Each week is curated by a different person. You can even curate a list for us! Subscribe now. 📢^^ YOUR AD HERE! Knock, Knock. Who's there? Spotlight. Spotlight, who? This email goes to registered creators at wavve.co or those subscribed to The Wavve Blog. Wavve helps [WORK_ROLE GOES HERE] creators grow their influence online with social video and text. |
Wavve Audio Insider
Join 180,000+ creators receiving insider insights about the audio industry, covering podcasting, content marketing, and social media. Wavve is a technology company helping audio creators and brands easily amplify content to grow their audience, impact, and influence.
The Podcast Ad Boom: What You Need to Know Right Now The podcast advertising market is growing rapidly, creating significant opportunities for podcasters: 78% of agencies and brands are already advertising in podcasts — that’s a 5X increase since 2015. 69% say they plan to spend on podcast ads in the next six months, setting a new eleven-year record. 91% have discussed podcast advertising as a potential media investment, indicating strong interest. Despite this growth, many advertisers are...
Make Your Podcast Stand Out: Cover Art & Thumbnail Tips Effective Podcast Cover Rules Use minimal, meaningful text (5 words max). Choose clean, readable fonts (bold sans-serif). Ensure high contrast between text and background. Keep it simple — avoid clutter and cliché images. Reflect your podcast’s brand and tone visually. Always test your design at small sizes for readability. Strong Episode Thumbnail Design Use a consistent template with podcast branding for all episodes. Feature unique...
In Case You (Were Podcasting and) Missed It U.S. leads in video podcast growthAbout 15% of Americans listen to podcasts weekly, with many shows now available as videos on YouTube and TikTok. In contrast, Northern Europe still prefers traditional audio. The U.S. is leading the shift toward video podcasting. Read more Free SEO tool by PodsqueezePodsqueeze launched a free tool that helps podcasters improve discoverability by suggesting keywords, titles, and descriptions — no tech skills...