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In today’s email:

1. Storytelling at Its Finest
2. The Role of Storytelling in Podcasts
3. Design of the Week
4. Missed and Listed

The Great American Fourth of July and Other Disasters: Storytelling At Its Finest

It's a big holiday week in the US, so we're shifting a bit. We have plenty of ideas, tips and suggestions coming at you in the future, but today we're going to lighten things up and talk about humorist Jean Shepherd and the art of storytelling.

Some background. If you're not familiar with it, The Great American Fourth of July and Other Disasters is a short film, starring a very young Matt Dillon, based on Shepherd's work—comically embellished stories from his childhood. We're mentioning it because it has become a cult classic, and, well, the theme is super timely. Shepherd wove fantastic stories about growing up in the Midwest. The most well-known being another cult classic movie, A Christmas Story. (Insert obligatory "You'll shoot your eye out, kid!" reference.)

How do these movies relate to podcasting? Well, they really don't, but Shepherd does. For three decades, he hosted a short radio show where he sarcastically explored topic like bar dogs named Sandy, junk mail and drinking his first martini.

An extensive catalog of those shows lives as a podcast on YouTube. Take a listen. Sure, they're a little outdated—the intro music is awful, sound quality is inconsistent, and they aren't always PC—but take note of details like the delivery (Shepherd excelled at that), format, content, etc.

Podcasting storytelling lessons can certainly be learned by listening to a prolific radio pioneer like Shepherd, especially if your podcast leans toward humor or sarcasm.

Note: Plenty of old radio programs are essentially the forefathers of modern-day podcasts and offer plenty of guidance. We went with Shepherd here for an easy Fourth of July reference, and because he was pretty damn funny.

The Role of Storytelling in Podcasting

OK, we lied. We are providing some tips to help you tell better stories. Follow Shepherd's example, and take time to explore Wavve's recent post, The Role of Storytelling in Podcasting.

We explore why storytelling matters, the best way to incorporate good storytelling into your podcast, and a couple of real-world examples.

Analysis: Black works well here as a background color, and it makes the the title colors of white and blue extremely vibrant. But we also like the upwards arrow design element on the right. It's a great nod to innovation and forward thinking without using words. Subtle design tricks like this can go a long way to conveying your message.

🏅 Mashable's best podcasts of 2024 (so far). See what they are.

💲 10 digital marketing trends for 2024 (with clever help from Yogi Berra).

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