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Tuesday Tips: How to Make Podcast Merchandising a Lucrative Side Hustle
Merchandising, Your Podcasting Side HustleSo, you've built up a modest audience with your podcast. You can certainly reap the benefits of that with advertising revenue, sponsorships and other "on-air" tactics. But what about cool merch? Merchandising is an excellent way for podcasters to engage with their audience, promote their brand, and generate additional revenue. Check out Wavve's step-by-step guide on how to create a merchandising strategy. Good luck selling! Bonus Wavve Knowledge: Tips for Podcast Cover Art DesignIf you want to sell coffee mugs and t-shirts, then you're gonna need cool promotional design. Comic sans isn't gonna cut it. ​Wavve has tips to consider when creating your podcast cover art, and your podcast design in general. Creating something that people will remember helps to build your audience and your merch sales.
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Join 180,000+ creators receiving insider insights about the audio industry, covering podcasting, content marketing, and social media. Wavve is a technology company helping audio creators and brands easily amplify content to grow their audience, impact, and influence.
Why Podcast Downloads Improve Accessibility Making podcast episodes downloadable is one of the simplest ways to improve accessibility—and listener trust. Downloads allow people to listen offline, use assistive or custom playback tools, and avoid interruptions caused by poor connectivity or data limits. They also support listeners with visual, cognitive, or neurodivergent needs who benefit from predictable, interruption-free playback. While downloads represent a small share of total listens,...
The Inventory and the Scale: Growing Audiences Starts with Creators Following up on last week’s look at entry barriers, this week we dive into how to support underrepresented creators so podcast audiences can truly grow in 2026.Key Takeaways: • Representation shapes audiences: Audiences reflect the diversity of creators; marketing alone isn’t enough. • Different challenges, different solutions: • Entry barriers for women need role models and industry support. • Retention challenges for LGBTQ+...
Books Every Podcaster Can Learn From Podcasting tools and platforms change fast—but the fundamentals don’t. This curated reading list highlights books that help podcasters strengthen the skills that matter most: storytelling, interviewing, audience understanding, creativity, and sustainable growth. The recommendations span narrative audio, journalism, interviews, collaboration, mindset, and monetization. Some focus on craft and story structure, others on building trust with listeners, growing...