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Tuesday Tips: How to Make Podcast Merchandising a Lucrative Side Hustle
Merchandising, Your Podcasting Side HustleSo, you've built up a modest audience with your podcast. You can certainly reap the benefits of that with advertising revenue, sponsorships and other "on-air" tactics. But what about cool merch? Merchandising is an excellent way for podcasters to engage with their audience, promote their brand, and generate additional revenue. Check out Wavve's step-by-step guide on how to create a merchandising strategy. Good luck selling! Bonus Wavve Knowledge: Tips for Podcast Cover Art DesignIf you want to sell coffee mugs and t-shirts, then you're gonna need cool promotional design. Comic sans isn't gonna cut it. ​Wavve has tips to consider when creating your podcast cover art, and your podcast design in general. Creating something that people will remember helps to build your audience and your merch sales.
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Join 180,000+ creators receiving insider insights about the audio industry, covering podcasting, content marketing, and social media. Wavve is a technology company helping audio creators and brands easily amplify content to grow their audience, impact, and influence.
Stay Creatively Inspired: 5 Tips Every Podcaster Needs Feeling stuck? Here’s how to keep your podcast fresh and inspired: Rotate Your Format Mix solo episodes, interviews, Q&A, or storytelling — treat your podcast like a TV season with new arcs to keep it exciting. Follow Your Curiosity What confuses you in your niche? What would you Google at 2 a.m.? Let your own questions spark fresh content. Crowdsource Ideas Ask your audience what they want! Host AMAs or polls to discover new topics and...
The Podcast Ad Boom: What You Need to Know Right Now The podcast advertising market is growing rapidly, creating significant opportunities for podcasters: 78% of agencies and brands are already advertising in podcasts — that’s a 5X increase since 2015. 69% say they plan to spend on podcast ads in the next six months, setting a new eleven-year record. 91% have discussed podcast advertising as a potential media investment, indicating strong interest. Despite this growth, many advertisers are...
Make Your Podcast Stand Out: Cover Art & Thumbnail Tips Effective Podcast Cover Rules Use minimal, meaningful text (5 words max). Choose clean, readable fonts (bold sans-serif). Ensure high contrast between text and background. Keep it simple — avoid clutter and cliché images. Reflect your podcast’s brand and tone visually. Always test your design at small sizes for readability. Strong Episode Thumbnail Design Use a consistent template with podcast branding for all episodes. Feature unique...