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Tuesday Tips: How to Make Podcast Merchandising a Lucrative Side Hustle
Merchandising, Your Podcasting Side HustleSo, you've built up a modest audience with your podcast. You can certainly reap the benefits of that with advertising revenue, sponsorships and other "on-air" tactics. But what about cool merch? Merchandising is an excellent way for podcasters to engage with their audience, promote their brand, and generate additional revenue. Check out Wavve's step-by-step guide on how to create a merchandising strategy. Good luck selling! Bonus Wavve Knowledge: Tips for Podcast Cover Art DesignIf you want to sell coffee mugs and t-shirts, then you're gonna need cool promotional design. Comic sans isn't gonna cut it. ​Wavve has tips to consider when creating your podcast cover art, and your podcast design in general. Creating something that people will remember helps to build your audience and your merch sales.
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Join 180,000+ creators receiving insider insights about the audio industry, covering podcasting, content marketing, and social media. Wavve is a technology company helping audio creators and brands easily amplify content to grow their audience, impact, and influence.
Smart Gift Ideas Podcasters Will Actually Use This 2025 gift guide highlights practical, podcaster-approved ideas for every budget — from small studio essentials to serious gear upgrades. The focus is on gifts that improve sound quality, workflow, comfort, and on-camera presence, whether for beginners or experienced creators. What stands out: Everyday essentials like windscreens, cable organizers, and rechargeable batteries solve real studio frustrations. Mid-range upgrades (mics, interfaces,...
Episode Length: What Really Matters (and What Doesn’t) How long should your podcast episodes be? There’s no universal rule — the ideal length is simply as long as your content stays valuable. Don’t stretch an episode to fill time, and don’t cut it short if the substance isn’t there yet. While most listeners prefer episodes between 15–60 minutes, data shows huge variation across genres. What matters more is consistency, a clear format, and releasing episodes your audience can rely on. Bottom...
How to Promote Your Podcast Effective promotion starts with a solid show. Validate a few episodes, then focus on clear messaging and consistent systems. 1. Build the Basics Define your topic, audience, and value. Create a clean, SEO-friendly website for easy discovery. 2. Use Your Own Channels Send episode updates via email. Share clips, quotes, and summaries on social. 3. Repurpose Smartly Short video clips Written summaries Simple quote graphics 4. Expand Your Reach List your podcast on all...