Join 180,000+ creators receiving insider insights about the audio industry, covering podcasting, content marketing, and social media. Wavve is a technology company helping audio creators and brands easily amplify content to grow their audience, impact, and influence.
Tuesday Tips: How to Make Podcast Merchandising a Lucrative Side Hustle
Merchandising, Your Podcasting Side HustleSo, you've built up a modest audience with your podcast. You can certainly reap the benefits of that with advertising revenue, sponsorships and other "on-air" tactics. But what about cool merch? Merchandising is an excellent way for podcasters to engage with their audience, promote their brand, and generate additional revenue. Check out Wavve's step-by-step guide on how to create a merchandising strategy. Good luck selling! Bonus Wavve Knowledge: Tips for Podcast Cover Art DesignIf you want to sell coffee mugs and t-shirts, then you're gonna need cool promotional design. Comic sans isn't gonna cut it. ​Wavve has tips to consider when creating your podcast cover art, and your podcast design in general. Creating something that people will remember helps to build your audience and your merch sales.
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Join 180,000+ creators receiving insider insights about the audio industry, covering podcasting, content marketing, and social media. Wavve is a technology company helping audio creators and brands easily amplify content to grow their audience, impact, and influence.
Industry Spotlight: The Overlooked Audience Driving Future Podcast Growth Podcast listening time is rising — now over 6 hours 20 minutes per week — even as overall reach flattens. The industry’s biggest growth opportunity, according to the latest analysis, is women 55+, a demographic that currently spends far less time with podcasts than men and adults 18–54. Why it matters: Podcasts are the #1 ad-supported medium for capturing attention among both men and women. They are also the most...
Another week, another round of “creators are the future and everyone else is just catching up.” We’re here to break down what happened across music, podcasts, audiobooks, and film—so you don’t have to doomscroll before your first coffee.
How to Make Your Podcast Truly Great Want to level up your podcast? This guide highlights the essentials: Know your audience — niche targeting makes content more engaging. Cut the jargon — explain complex terms so listeners never feel lost. Use transcripts — improve accessibility, SEO, and repurposing. Keep intros tight — limit ads and housekeeping. Upgrade sound quality — clean audio, good mic technique, and a treated room matter. Prepare as a host — research, structure, and strong...