Weekly Wrap: All You Need to Know About The Difference Between Audio and Video Podcasts



In Case You (Were Podcasting and) Missed It

🎧 Sounds profitable breaks down the difference between audio and video podcasting audiences.

📺 Want valuable YouTube view insights? YouTube provides them and this article by Social Media Today examines them.

❓ This week's list of The Guardians favorite podcasts of the week includes one that examines an unfortunate scatological incident at a wedding. We can't make this stuff up.

📊 Ashley Carman's Soundbite newsletter is always worth a read. This week's big insight centers around seven data points that explain why the presidential campaign trail has led to podcast appearances.

🤖 More from our soon-to-be bot overlords. Wired takes a deeper look at Google's NotebookLM AI-hosted podcasts.


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How to Land Podcast Sponsors in 2025

How to Land Podcast Sponsorships in 2025 Sponsorships can turn your podcast from a passion project into a business — but in 2025, brands want more than big numbers. They’re choosing creators who consistently deliver value and trust. What brands look for: • Audience fit: Engagement over size. • Trust & influence: Loyal listeners who act on your word. • Consistency: Regular releases build reliability. • Professionalism: Strong audio, clean edits, and a solid media kit. • Value alignment: Shared...

Podcast Power Plays — From New Platforms to Award Wins

In Case You (Were Podcasting and) Missed It Steven Bartlett Launches Video Podcast PlatformThe Diary of a CEO host Steven Bartlett and ex-MrBeast engineer Roxcodes debuted Flightcast, an all-in-one tool to host, analyze, and grow video podcasts across major platforms. Learn more Global Buys The Fellas StudiosUK media group Global acquired The Fellas Studios, home to hit show Saving Grace, expanding its podcast slate under the new Global Studios brand. Learn more “Kill List” Wins Podcast of...

MrBeast on AI, Flightcast Launch & $0.99 Audible Promo

Another week, another round of “creators are the future and everyone else is just catching up.” We’re here to break down what happened across music, podcasts, audiobooks, and film—so you don’t have to doomscroll before your first coffee.