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Why Growth-Minded Podcast Fans Are Every Brand’s Dream
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The New Power Listeners: Wellness-Driven & Ready to Engage

Podcast Listeners Are Choosing Growth — Here’s What That Means for You A new study reveals that nearly half of Health & Fitness listeners also follow Self-Improvement podcasts — and vice versa. This points to a shared mindset: growth, intentionality, and a holistic approach to wellness. Who They AreThese listeners: Crave learning and personal growth Value both mental and physical well-being Frequently recommend podcasts to others Why It MattersThey’re not just tuning in — they’re...

Struggling to Get More Listeners? Fix Your Show Notes

Boost Your Podcast’s Discoverability with Smart Show Notes Well-written show notes are key to helping new listeners discover your podcast — both in listening apps and through search engines. Here’s how to approach them smartly: What to include in optimized show notes: A compelling summary of the episode (not just a transcript) Clear keywords related to your topic or guests Time-stamped highlights (optional but helpful) Links to mentioned resources or sponsors Can AI help?Yes — but with...

Podcast Growth Unlocked: Industry Stats, Big Wins & What’s Next

In Case You (Were Podcasting and) Missed It Podcasting’s Growth Just Got a New MetricEdison Research reveals the massive scale of the US podcasting industry—and introduces a new way to track its long-term growth potential. Read more Joe Budden Makes $1M+ a Month on Patreon With over 70,000 subscribers, The Joe Budden Network proves that creators can stay independent and still build multi-million dollar podcast businesses. Read more First Keynotes Announced for Podcast Movement 2025UK podcast...

5 Tips to Instantly Grow Your Podcast

Essential Podcasting Tips to Grow Your Show Know Who You’re Talking To Before hitting record, get clear on who your audience is — their interests, struggles, and goals. Tailoring your content to them makes your podcast far more focused and impactful. Invest in Good Podcast Gear While it’s easy to start a podcast with basic tools, high-quality equipment helps your show stand out among millions of podcasts and attracts more discerning listeners. Master Clean Recording HabitsStart with clear,...

Can Podcasting Grow Without Losing Its Soul?

Podcasting’s Growth vs. Preservation: What’s Next? Video is booming: YouTube podcasts are expanding the audience — but traditional RSS episode production dipped slightly. Audience demand is strong: Listeners are spending around 6 hours per week with podcasts, showing healthy growth despite supply shifts. Global concerns: France aims to protect cultural audio formats like documentaries, the UK seeks economic recognition for podcasting, and Canada fears losing local voices to U.S.-dominated...

5 Quick Wins for Better Podcast Interviews

Top Tips for Hosting Great Podcast Interviews Choose Guests You’re Truly Curious About Your enthusiasm will engage listeners more than chasing big names. Do Your Homework Research your guest’s work, social profiles, and previous interviews to ask relevant questions. Set Clear Goals for the EpisodeKnow what you want your audience to learn or feel, and tailor your questions accordingly. Ask Open-Ended Questions Encourage stories and reflections instead of simple yes/no answers to spark deeper...

Podcast Awards, Video Boom & Market Shifts

In Case You (Were Podcasting and) Missed It Golden Globes to add best Podcast Category in 2026For the first time, the Golden Globes will include a Best Podcast category, choosing six nominees from the top 25 shows ranked by data firm Luminate. This shows podcasting’s growing cultural impact and industry recognition. Read more Podcast episode releases decline in JuneNew podcast episodes dropped 4.7% in June versus May. Spotify leads with 26.6% market share, while Spreaker, Buzzsprout, Podbean,...

Struggling with Podcast Burnout? Try These 5 Creative Hacks

Stay Creatively Inspired: 5 Tips Every Podcaster Needs Feeling stuck? Here’s how to keep your podcast fresh and inspired: Rotate Your Format Mix solo episodes, interviews, Q&A, or storytelling — treat your podcast like a TV season with new arcs to keep it exciting. Follow Your Curiosity What confuses you in your niche? What would you Google at 2 a.m.? Let your own questions spark fresh content. Crowdsource Ideas Ask your audience what they want! Host AMAs or polls to discover new topics and...

Podcast Ads Are Exploding — Don’t Get Left Behind

The Podcast Ad Boom: What You Need to Know Right Now The podcast advertising market is growing rapidly, creating significant opportunities for podcasters: 78% of agencies and brands are already advertising in podcasts — that’s a 5X increase since 2015. 69% say they plan to spend on podcast ads in the next six months, setting a new eleven-year record. 91% have discussed podcast advertising as a potential media investment, indicating strong interest. Despite this growth, many advertisers are...

Boost Your Podcast Reach with Stunning Cover Art & Thumbnails

Make Your Podcast Stand Out: Cover Art & Thumbnail Tips Effective Podcast Cover Rules Use minimal, meaningful text (5 words max). Choose clean, readable fonts (bold sans-serif). Ensure high contrast between text and background. Keep it simple — avoid clutter and cliché images. Reflect your podcast’s brand and tone visually. Always test your design at small sizes for readability. Strong Episode Thumbnail Design Use a consistent template with podcast branding for all episodes. Feature unique...