Another week, another round of “creators are the future and everyone else is just catching up.” We’re here to break down what happened across music, podcasts, audiobooks, and film—so you don’t have to doomscroll before your first coffee.
10 days ago • 1 min read
How to Run a Solo Podcast Successfully • Plan before you record – Outline your episodes, key talking points, and time targets to keep the flow natural. • Create structure – Use recurring segments (like Q&As or “story of the week”) to build familiarity with your audience. • Master your energy – Solo shows depend on delivery. Keep your tone dynamic, vary your pace, and use pauses effectively. • Edit smartly – Clean up filler words, tighten transitions, and use light background music to keep...
10 days ago • 1 min read
Podcast Landscape 2025: Industry Matures, Growth Slows The latest Podcast Landscape study (5,000+ U.S. respondents) shows a market entering maturity: Growth slows: Weekly listening barely moved (37% → 38%); “ever listened” now at 75%. Platform shift: YouTube leads with 40%, while Spotify slips to 18%. Nearly half use YouTube for audio-only; 76% of smart TV listening happens there. Deeper engagement: Weekly listeners spend 6.3 hours (up from 6.0). Monthly listeners follow 3.4 shows (vs 3.2 in...
15 days ago • 1 min read
Another week, another round of “creators are the future and everyone else is just catching up.” We’re here to break down what happened across music, podcasts, audiobooks, and film—so you don’t have to doomscroll before your first coffee.
17 days ago • 1 min read
Do You Really Need a Podcast Niche? In 2025, with over 4.5M podcasts competing for attention, niches are less about limitation and more about clarity. Here’s what the latest analysis highlights: Why niches help Define your audience → higher loyalty and retention. Improve marketing → clearer targeting for SEO and social. Boost monetization → easier to attract aligned sponsors. The trade-offs Smaller potential audience. Risk of creative burnout. Can feel restrictive without flexibility. Smart...
17 days ago • 1 min read
In Case You (Were Podcasting and) Missed It YouTube Rolls Out AI Tools and Dynamic Ads YouTube launched AI clipping, live stream enhancements, and dynamic sponsorship slots that can be swapped or resold — creating new ways for podcasters to monetize. Learn more Brazil: An Untapped Podcast Powerhouse Brazil is a top-3 country for podcast listening, yet global companies still overlook its huge audience. Industry voices warn this is a missed opportunity. Learn more Canada Podcast Listening Jumps...
22 days ago • 1 min read
Another week, another round of “creators are the future and everyone else is just catching up.” We’re here to break down what happened across music, podcasts, audiobooks, and film—so you don’t have to doomscroll before your first coffee.
24 days ago • 1 min read
Podcast Monetization in 2025: Proven Strategies for Any Audience Size Think like a nano-influencer – Brands value engagement and trust over sheer size. Small, loyal audiences can be very attractive. Affiliate marketing – Partner with relevant brands and earn commissions via affiliate links. Crowdfunding & listener support – Platforms like Patreon let fans support you directly with exclusive content. Sponsored content – Even niche podcasts can attract sponsors by showcasing high engagement....
24 days ago • 1 min read
Podcast Statistics You Need To Know Here are the latest numbers shaping the podcast industry in 2025: Global audience grows – 584M listeners worldwide in 2025 (+6.8% YoY), forecast to hit 652M by 2027. US leads the way – 158M monthly listeners; 55% of Americans 12+ now tune in each month. Top platforms – YouTube (39%), Spotify (21%), and Apple Podcasts (8%) dominate U.S. listening. Devices & formats – 70% listen on smartphones; 41% prefer video podcasts, while 30% stick to audio-only....
29 days ago • 1 min read