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Weekly Wrap: True Crime Listener Loyalty, Content Ideas for September, AI Thinking for You, and More
In Case You (Were Podcasting and) Missed It💲 True crime listeners are a loyal bunch to brands that advertise. Read more at Sounds Profitable. ❤️ We heart positive podcasting revenue numbers from iHeartMedia. 🌭 There's a National Tailgating Day? Who knew? Here are 5 content ideas (including the glorious annual homage to tailgating) made for September. 🤖 The bots are here to decide for their human underlings...or at least they're helping us pick podcasts. Amazon Music is employing AI to recommend podcast episodes. 🎙️This article headline needs no commentary...There are a lot of bad podcasts by annoying people. But here's why I still love the format.
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Who Gets to Start a Podcast — and Who Doesn’t? As we kick off 2026, it’s the perfect time to look at who’s entering podcasting — and who’s being left behind. The Creators 2025 study reveals structural gaps that appear before a mic is ever turned on.Key Insights: • Entry barriers exist: 8% of women create podcasts vs. 15% of men. • Retention isn’t the problem: Women who start are slightly more likely to continue than men (69% vs. 67%). • The gap predates video: Historically, 23% of men vs. 12%...
Repeatable Podcast Episode Ideas That Keep You Consistent Running out of episode ideas usually isn’t a creativity problem—it’s a systems problem. This article outlines repeatable episode formats that make planning easier and help podcasters stay consistent over time. Key approaches include: Foundational episodes that explain how you think and what you believe Audience-driven episodes built around real listener questions Focused interviews centered on one clear insight or decision Solo...
In Case You (Were Podcasting and) Missed It YouTube Podcasts See Big Growth on TVPodcasts on YouTube were watched for 700M hours on TVs in October, nearly double year over year. Despite the growth, podcasts still account for only a small share of total YouTube TV viewing. Bill Simmons Podcast Moves to Netflix Live The Bill Simmons Podcast will stream live on Netflix starting January 11 (US only). The deal is exclusive, meaning the show will no longer appear in full on YouTube. iHeartRadio to...