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Weekly Wrap: True Crime Listener Loyalty, Content Ideas for September, AI Thinking for You, and More
In Case You (Were Podcasting and) Missed It💲 True crime listeners are a loyal bunch to brands that advertise. Read more at Sounds Profitable. ❤️ We heart positive podcasting revenue numbers from iHeartMedia. 🌭 There's a National Tailgating Day? Who knew? Here are 5 content ideas (including the glorious annual homage to tailgating) made for September. 🤖 The bots are here to decide for their human underlings...or at least they're helping us pick podcasts. Amazon Music is employing AI to recommend podcast episodes. 🎙️This article headline needs no commentary...There are a lot of bad podcasts by annoying people. But here's why I still love the format.
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Wavve Audio Insider
Join 180,000+ creators receiving insider insights about the audio industry, covering podcasting, content marketing, and social media. Wavve is a technology company helping audio creators and brands easily amplify content to grow their audience, impact, and influence.
Industry Spotlight: The Overlooked Audience Driving Future Podcast Growth Podcast listening time is rising — now over 6 hours 20 minutes per week — even as overall reach flattens. The industry’s biggest growth opportunity, according to the latest analysis, is women 55+, a demographic that currently spends far less time with podcasts than men and adults 18–54. Why it matters: Podcasts are the #1 ad-supported medium for capturing attention among both men and women. They are also the most...
Another week, another round of “creators are the future and everyone else is just catching up.” We’re here to break down what happened across music, podcasts, audiobooks, and film—so you don’t have to doomscroll before your first coffee.
How to Make Your Podcast Truly Great Want to level up your podcast? This guide highlights the essentials: Know your audience — niche targeting makes content more engaging. Cut the jargon — explain complex terms so listeners never feel lost. Use transcripts — improve accessibility, SEO, and repurposing. Keep intros tight — limit ads and housekeeping. Upgrade sound quality — clean audio, good mic technique, and a treated room matter. Prepare as a host — research, structure, and strong...