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Weekly Wrap: True Crime Listener Loyalty, Content Ideas for September, AI Thinking for You, and More
In Case You (Were Podcasting and) Missed It💲 True crime listeners are a loyal bunch to brands that advertise. Read more at Sounds Profitable. ❤️ We heart positive podcasting revenue numbers from iHeartMedia. 🌭 There's a National Tailgating Day? Who knew? Here are 5 content ideas (including the glorious annual homage to tailgating) made for September. 🤖 The bots are here to decide for their human underlings...or at least they're helping us pick podcasts. Amazon Music is employing AI to recommend podcast episodes. 🎙️This article headline needs no commentary...There are a lot of bad podcasts by annoying people. But here's why I still love the format.
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In Case You (Were Podcasting and) Missed It WTF comes to an end after 16 years After 16 years and over 1.1 billion downloads, Marc Maron is ending his iconic WTF podcast. A defining voice in podcasting, the show wraps up on his own terms. Read more YouTube leads but doesn’t dominate podcasting While YouTube is now the most used platform by 39% of weekly podcast consumers, most listeners still use multiple apps, keeping the podcast ecosystem diverse. Read more The winners of the True Crime...
Podcast Ads Are Outperforming — And Here’s the Proof New research from Sounds Profitable and Magellan AI reveals something remarkable: 86% of ad-supported podcast listeners recall hearing an ad recently — the highest recall rate among all measured media. But the real surprise? There’s virtually no gender gap in recall: Male listeners: 86% Female listeners: 85% That kind of parity is rare. Across most other media — from AM/FM radio to Reddit — men and women recall ads at very different rates....
Podcast News Roundup: What’s Fueling Growth in 2025 Explore tools and strategies top podcasters use to grow faster and engage smarter. Unlock the Ultimate Podcast Growth Strategy: Instagram + Stampede Social Instagram Reels and Stories lead podcast discovery, especially with Gen Z. But posting clips alone isn’t enough — combining Instagram’s features with Stampede Social’s DM automation turns followers into loyal listeners. Here’s why it works: • Short, interactive videos grab attention fast...