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Weekly Wrap: True Crime Listener Loyalty, Content Ideas for September, AI Thinking for You, and More
In Case You (Were Podcasting and) Missed It💲 True crime listeners are a loyal bunch to brands that advertise. Read more at Sounds Profitable. ❤️ We heart positive podcasting revenue numbers from iHeartMedia. 🌭 There's a National Tailgating Day? Who knew? Here are 5 content ideas (including the glorious annual homage to tailgating) made for September. 🤖 The bots are here to decide for their human underlings...or at least they're helping us pick podcasts. Amazon Music is employing AI to recommend podcast episodes. 🎙️This article headline needs no commentary...There are a lot of bad podcasts by annoying people. But here's why I still love the format.
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Join 180,000+ creators receiving insider insights about the audio industry, covering podcasting, content marketing, and social media. Wavve is a technology company helping audio creators and brands easily amplify content to grow their audience, impact, and influence.
In Case You (Were Podcasting and) Missed It Audio Still #1 for Podcast ListeningNew research shows audio remains dominant: only 8% watch podcasts exclusively on YouTube, and most YouTube viewers also listen elsewhere. Apple Podcasts Releases 2025 Top ChartsApple shared 2025’s most popular shows, new launches, most followed, most shared, and top channels across 70 countries. New Study: The Real Cost of Adding VideoA fresh report finds video production is 77% more expensive, requires 50% more...
Another week, another round of “creators are the future and everyone else is just catching up.” We’re here to break down what happened across music, podcasts, audiobooks, and film—so you don’t have to doomscroll before your first coffee.
Using Music in Your Podcast (What You Need to Know) Music can boost your podcast’s identity and professionalism — but only when used legally and thoughtfully. When to Use Music Short intro/outro themes help branding. Background beds and transitions can add mood but increase editing time. Keep all music brief and unobtrusive. Legal Music Options Royalty-free tracks (licensed once or via subscription). Creative Commons music (many options free with attribution). Public domain works (but only if...