Hot Podcast News: Video Growth, SEO Tool & New Audience Research



In Case You (Were Podcasting and) Missed It

  • U.S. leads in video podcast growth
    About 15% of Americans listen to podcasts weekly, with many shows now available as videos on YouTube and TikTok. In contrast, Northern Europe still prefers traditional audio. The U.S. is leading the shift toward video podcasting. Read more
  • Free SEO tool by Podsqueeze
    Podsqueeze launched a free tool that helps podcasters improve discoverability by suggesting keywords, titles, and descriptions — no tech skills required. Read more
  • UK podcast listening hits 51%
    At The Podcast Show 2025, AdsWizz revealed that 90% of UK adults know what a podcast is, and monthly listeners have grown from 41% in 2021 to 51% in 2025 — showing podcasting’s move into the mainstream. Read more
  • Young women dominate in Germany
    In Germany, women under 30 are now the top podcast listeners, especially in comedy, true crime, and culture. Among 18–29-year-olds, podcast listening has surpassed radio for the first time. Read more

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udio Leads, Apple Charts Drop & Video Costs Revealed

In Case You (Were Podcasting and) Missed It Audio Still #1 for Podcast ListeningNew research shows audio remains dominant: only 8% watch podcasts exclusively on YouTube, and most YouTube viewers also listen elsewhere. Apple Podcasts Releases 2025 Top ChartsApple shared 2025’s most popular shows, new launches, most followed, most shared, and top channels across 70 countries. New Study: The Real Cost of Adding VideoA fresh report finds video production is 77% more expensive, requires 50% more...

Best-of Season, Wrapped Stats & BIFA Win

Another week, another round of “creators are the future and everyone else is just catching up.” We’re here to break down what happened across music, podcasts, audiobooks, and film—so you don’t have to doomscroll before your first coffee.

How to Choose the Right Music for Your Podcast

Using Music in Your Podcast (What You Need to Know) Music can boost your podcast’s identity and professionalism — but only when used legally and thoughtfully. When to Use Music Short intro/outro themes help branding. Background beds and transitions can add mood but increase editing time. Keep all music brief and unobtrusive. Legal Music Options Royalty-free tracks (licensed once or via subscription). Creative Commons music (many options free with attribution). Public domain works (but only if...