Hot Podcast News: Video Growth, SEO Tool & New Audience Research



In Case You (Were Podcasting and) Missed It

  • U.S. leads in video podcast growth
    About 15% of Americans listen to podcasts weekly, with many shows now available as videos on YouTube and TikTok. In contrast, Northern Europe still prefers traditional audio. The U.S. is leading the shift toward video podcasting. Read more
  • Free SEO tool by Podsqueeze
    Podsqueeze launched a free tool that helps podcasters improve discoverability by suggesting keywords, titles, and descriptions — no tech skills required. Read more
  • UK podcast listening hits 51%
    At The Podcast Show 2025, AdsWizz revealed that 90% of UK adults know what a podcast is, and monthly listeners have grown from 41% in 2021 to 51% in 2025 — showing podcasting’s move into the mainstream. Read more
  • Young women dominate in Germany
    In Germany, women under 30 are now the top podcast listeners, especially in comedy, true crime, and culture. Among 18–29-year-olds, podcast listening has surpassed radio for the first time. Read more

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Can Podcasting Grow Without Losing Its Soul?

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5 Quick Wins for Better Podcast Interviews

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Podcast Awards, Video Boom & Market Shifts

In Case You (Were Podcasting and) Missed It Golden Globes to add best Podcast Category in 2026For the first time, the Golden Globes will include a Best Podcast category, choosing six nominees from the top 25 shows ranked by data firm Luminate. This shows podcasting’s growing cultural impact and industry recognition. Read more Podcast episode releases decline in JuneNew podcast episodes dropped 4.7% in June versus May. Spotify leads with 26.6% market share, while Spreaker, Buzzsprout, Podbean,...