Hot Podcast News: Video Growth, SEO Tool & New Audience Research



In Case You (Were Podcasting and) Missed It

  • U.S. leads in video podcast growth
    About 15% of Americans listen to podcasts weekly, with many shows now available as videos on YouTube and TikTok. In contrast, Northern Europe still prefers traditional audio. The U.S. is leading the shift toward video podcasting. Read more
  • Free SEO tool by Podsqueeze
    Podsqueeze launched a free tool that helps podcasters improve discoverability by suggesting keywords, titles, and descriptions — no tech skills required. Read more
  • UK podcast listening hits 51%
    At The Podcast Show 2025, AdsWizz revealed that 90% of UK adults know what a podcast is, and monthly listeners have grown from 41% in 2021 to 51% in 2025 — showing podcasting’s move into the mainstream. Read more
  • Young women dominate in Germany
    In Germany, women under 30 are now the top podcast listeners, especially in comedy, true crime, and culture. Among 18–29-year-olds, podcast listening has surpassed radio for the first time. Read more

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Podcast News Roundup: Top Merge, New AI Tool & Awards Updates

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Make Your Podcast Your Path to Speaking Success

Turn Your Podcast Into a Gateway for Speaking Opportunities Podcasting can do more than share your ideas — it can boost your speaking career. Key ways to leverage it: Build credibility: Consistent episodes help you establish authority in your niche. Test new content: Try out speech ideas and see what resonates with listeners. Grow relationships: Strategic guest interviews spark long-term connections. Attract speaking gigs: Sharing the right episodes can lead organizers to book you. Focus on...

Maximize Your Marketing Impact with Podcasts and Social Media

Podcast + Social: The Perfect Combo for Maximum Brand Impact Recent research highlights how podcasts and social media work together to drive stronger brand engagement. Key takeaways for podcasters and marketers: Instagram for attention: Short, frequent exposures grab your audience’s interest multiple times a day. Podcasts for focus: Longer episodes provide a lean-forward experience where listeners willingly invest 30–60 minutes. Complementary impact: Social media creates awareness, podcasts...