Hot Podcast News: Video Growth, SEO Tool & New Audience Research



In Case You (Were Podcasting and) Missed It

  • U.S. leads in video podcast growth
    About 15% of Americans listen to podcasts weekly, with many shows now available as videos on YouTube and TikTok. In contrast, Northern Europe still prefers traditional audio. The U.S. is leading the shift toward video podcasting. Read more
  • Free SEO tool by Podsqueeze
    Podsqueeze launched a free tool that helps podcasters improve discoverability by suggesting keywords, titles, and descriptions — no tech skills required. Read more
  • UK podcast listening hits 51%
    At The Podcast Show 2025, AdsWizz revealed that 90% of UK adults know what a podcast is, and monthly listeners have grown from 41% in 2021 to 51% in 2025 — showing podcasting’s move into the mainstream. Read more
  • Young women dominate in Germany
    In Germany, women under 30 are now the top podcast listeners, especially in comedy, true crime, and culture. Among 18–29-year-olds, podcast listening has surpassed radio for the first time. Read more

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Podcast Awards, Video Boom & Market Shifts

In Case You (Were Podcasting and) Missed It Golden Globes to add best Podcast Category in 2026For the first time, the Golden Globes will include a Best Podcast category, choosing six nominees from the top 25 shows ranked by data firm Luminate. This shows podcasting’s growing cultural impact and industry recognition. Read more Podcast episode releases decline in JuneNew podcast episodes dropped 4.7% in June versus May. Spotify leads with 26.6% market share, while Spreaker, Buzzsprout, Podbean,...

Struggling with Podcast Burnout? Try These 5 Creative Hacks

Stay Creatively Inspired: 5 Tips Every Podcaster Needs Feeling stuck? Here’s how to keep your podcast fresh and inspired: Rotate Your Format Mix solo episodes, interviews, Q&A, or storytelling — treat your podcast like a TV season with new arcs to keep it exciting. Follow Your Curiosity What confuses you in your niche? What would you Google at 2 a.m.? Let your own questions spark fresh content. Crowdsource Ideas Ask your audience what they want! Host AMAs or polls to discover new topics and...

Podcast Ads Are Exploding — Don’t Get Left Behind

The Podcast Ad Boom: What You Need to Know Right Now The podcast advertising market is growing rapidly, creating significant opportunities for podcasters: 78% of agencies and brands are already advertising in podcasts — that’s a 5X increase since 2015. 69% say they plan to spend on podcast ads in the next six months, setting a new eleven-year record. 91% have discussed podcast advertising as a potential media investment, indicating strong interest. Despite this growth, many advertisers are...