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Podcast Ads Are Exploding — Don’t Get Left Behind
The Podcast Ad Boom: What You Need to Know Right NowThe podcast advertising market is growing rapidly, creating significant opportunities for podcasters:
Despite this growth, many advertisers are still cautious, allocating relatively small budgets, which limits the potential impact. Experts recommend that brands dedicate at least 5% of their digital ad budgets to podcast advertising. This shift could lead to increased ad spending and more opportunities for podcasters. Understanding these trends can help podcasters better position their shows to attract advertisers and maximize revenue. Create Viral Podcast Videos in SecondsWhether you’re just starting out or already creating, Wavve’s AI-powered tools help you craft stunning social videos from your episodes in seconds. Boost engagement, reach new listeners, and grow your audience effortlessly.
Join Disctopia — Where Creators ThriveLooking for a platform to upload podcasts, music, then grow your audience, and monetize your content? Disctopia helps you connect with fans and access powerful insights — all in one place, whether it podcasts, music, or audiobooks.
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Join 180,000+ creators receiving insider insights about the audio industry, covering podcasting, content marketing, and social media. Wavve is a technology company helping audio creators and brands easily amplify content to grow their audience, impact, and influence.
Podcasting’s Growth vs. Preservation: What’s Next? Video is booming: YouTube podcasts are expanding the audience — but traditional RSS episode production dipped slightly. Audience demand is strong: Listeners are spending around 6 hours per week with podcasts, showing healthy growth despite supply shifts. Global concerns: France aims to protect cultural audio formats like documentaries, the UK seeks economic recognition for podcasting, and Canada fears losing local voices to U.S.-dominated...
Top Tips for Hosting Great Podcast Interviews Choose Guests You’re Truly Curious About Your enthusiasm will engage listeners more than chasing big names. Do Your Homework Research your guest’s work, social profiles, and previous interviews to ask relevant questions. Set Clear Goals for the EpisodeKnow what you want your audience to learn or feel, and tailor your questions accordingly. Ask Open-Ended Questions Encourage stories and reflections instead of simple yes/no answers to spark deeper...
In Case You (Were Podcasting and) Missed It Golden Globes to add best Podcast Category in 2026For the first time, the Golden Globes will include a Best Podcast category, choosing six nominees from the top 25 shows ranked by data firm Luminate. This shows podcasting’s growing cultural impact and industry recognition. Read more Podcast episode releases decline in JuneNew podcast episodes dropped 4.7% in June versus May. Spotify leads with 26.6% market share, while Spreaker, Buzzsprout, Podbean,...