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Weekly Wrap: Building a Podcast Audience from a Content Pro, Gender Disparity, and Charlie Brown
In Case You (Were Podcasting and) Missed It👩🏽 Joe Rogan is skewing the data. Sounds Profitable examines gender disparity in podcasting. 📊 Andy Crestodina is a content marketing guru. When he's talking about building trust and traffic, it's a good idea to listen. 🧪 Like science? iHeartRadio has a list of the best science podcasts. 🥜 You're a podcast, Charlie Brown! Unpacking Peanuts is one of The Guardian's podcast picks of the week. The Lighter SideWe couldn't resist asking AI Test Kitchen what Charlie Brown listening to a Peanuts podcast looks like. Now you know. Chuck doesn't look overly pleased. Maybe that has something to do with the fact that his earphone cord appears to have a gap, or perhaps it's because he's dreading the next time Lucy wants him to kick a football.
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Join 180,000+ creators receiving insider insights about the audio industry, covering podcasting, content marketing, and social media. Wavve is a technology company helping audio creators and brands easily amplify content to grow their audience, impact, and influence.
In Case You (Were Podcasting and) Missed It Audio Still #1 for Podcast ListeningNew research shows audio remains dominant: only 8% watch podcasts exclusively on YouTube, and most YouTube viewers also listen elsewhere. Apple Podcasts Releases 2025 Top ChartsApple shared 2025’s most popular shows, new launches, most followed, most shared, and top channels across 70 countries. New Study: The Real Cost of Adding VideoA fresh report finds video production is 77% more expensive, requires 50% more...
Another week, another round of “creators are the future and everyone else is just catching up.” We’re here to break down what happened across music, podcasts, audiobooks, and film—so you don’t have to doomscroll before your first coffee.
Using Music in Your Podcast (What You Need to Know) Music can boost your podcast’s identity and professionalism — but only when used legally and thoughtfully. When to Use Music Short intro/outro themes help branding. Background beds and transitions can add mood but increase editing time. Keep all music brief and unobtrusive. Legal Music Options Royalty-free tracks (licensed once or via subscription). Creative Commons music (many options free with attribution). Public domain works (but only if...