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Weekly Wrap: Building a Podcast Audience from a Content Pro, Gender Disparity, and Charlie Brown
In Case You (Were Podcasting and) Missed It👩🏽 Joe Rogan is skewing the data. Sounds Profitable examines gender disparity in podcasting. 📊 Andy Crestodina is a content marketing guru. When he's talking about building trust and traffic, it's a good idea to listen. 🧪 Like science? iHeartRadio has a list of the best science podcasts. 🥜 You're a podcast, Charlie Brown! Unpacking Peanuts is one of The Guardian's podcast picks of the week. The Lighter SideWe couldn't resist asking AI Test Kitchen what Charlie Brown listening to a Peanuts podcast looks like. Now you know. Chuck doesn't look overly pleased. Maybe that has something to do with the fact that his earphone cord appears to have a gap, or perhaps it's because he's dreading the next time Lucy wants him to kick a football.
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Join 180,000+ creators receiving insider insights about the audio industry, covering podcasting, content marketing, and social media. Wavve is a technology company helping audio creators and brands easily amplify content to grow their audience, impact, and influence.
Industry Spotlight: The Overlooked Audience Driving Future Podcast Growth Podcast listening time is rising — now over 6 hours 20 minutes per week — even as overall reach flattens. The industry’s biggest growth opportunity, according to the latest analysis, is women 55+, a demographic that currently spends far less time with podcasts than men and adults 18–54. Why it matters: Podcasts are the #1 ad-supported medium for capturing attention among both men and women. They are also the most...
Another week, another round of “creators are the future and everyone else is just catching up.” We’re here to break down what happened across music, podcasts, audiobooks, and film—so you don’t have to doomscroll before your first coffee.
How to Make Your Podcast Truly Great Want to level up your podcast? This guide highlights the essentials: Know your audience — niche targeting makes content more engaging. Cut the jargon — explain complex terms so listeners never feel lost. Use transcripts — improve accessibility, SEO, and repurposing. Keep intros tight — limit ads and housekeeping. Upgrade sound quality — clean audio, good mic technique, and a treated room matter. Prepare as a host — research, structure, and strong...