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Weekly Wrap: Building a Podcast Audience from a Content Pro, Gender Disparity, and Charlie Brown
In Case You (Were Podcasting and) Missed It👩🏽 Joe Rogan is skewing the data. Sounds Profitable examines gender disparity in podcasting. 📊 Andy Crestodina is a content marketing guru. When he's talking about building trust and traffic, it's a good idea to listen. 🧪 Like science? iHeartRadio has a list of the best science podcasts. 🥜 You're a podcast, Charlie Brown! Unpacking Peanuts is one of The Guardian's podcast picks of the week. The Lighter SideWe couldn't resist asking AI Test Kitchen what Charlie Brown listening to a Peanuts podcast looks like. Now you know. Chuck doesn't look overly pleased. Maybe that has something to do with the fact that his earphone cord appears to have a gap, or perhaps it's because he's dreading the next time Lucy wants him to kick a football.
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Join 180,000+ creators receiving insider insights about the audio industry, covering podcasting, content marketing, and social media. Wavve is a technology company helping audio creators and brands easily amplify content to grow their audience, impact, and influence.
The Podcast Ad Boom: What You Need to Know Right Now The podcast advertising market is growing rapidly, creating significant opportunities for podcasters: 78% of agencies and brands are already advertising in podcasts — that’s a 5X increase since 2015. 69% say they plan to spend on podcast ads in the next six months, setting a new eleven-year record. 91% have discussed podcast advertising as a potential media investment, indicating strong interest. Despite this growth, many advertisers are...
Make Your Podcast Stand Out: Cover Art & Thumbnail Tips Effective Podcast Cover Rules Use minimal, meaningful text (5 words max). Choose clean, readable fonts (bold sans-serif). Ensure high contrast between text and background. Keep it simple — avoid clutter and cliché images. Reflect your podcast’s brand and tone visually. Always test your design at small sizes for readability. Strong Episode Thumbnail Design Use a consistent template with podcast branding for all episodes. Feature unique...
In Case You (Were Podcasting and) Missed It U.S. leads in video podcast growthAbout 15% of Americans listen to podcasts weekly, with many shows now available as videos on YouTube and TikTok. In contrast, Northern Europe still prefers traditional audio. The U.S. is leading the shift toward video podcasting. Read more Free SEO tool by PodsqueezePodsqueeze launched a free tool that helps podcasters improve discoverability by suggesting keywords, titles, and descriptions — no tech skills...