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🌊 Wavve Audio Insider #96: Understanding Your Why & How to Market to Gen Z
Welcome, Wavve Maker! 🚀 Your VIP ticket to a 5-minute tour of podcasting, content marketing, and social media's hottest trends!
In today’s email:
- 🕵️♂️The Why of Your Podcast Isn't What You May Think
- 📈Stay Relevant with Gen Z Podcast Marketing Trends
FROM THE DESK OF JEFF SANDERS
The 'Why' of Your Podcast Isn't What You May Think
Another insightful article at Sounds Profitable turns around the question of, "what's the why of your podcast?" My insights...
- Listener's Motivation: The key to podcast success lies in understanding why your audience tunes in or tunes out. Find that crucial factor.
- Their Why vs. Your Why: Your podcast's purpose may differ from what your audience seeks. Aligning these "whys" is vital for success.
- Diverse Engagement Reasons: People listen to your podcast for various reasons. Dig deeper to uncover their true motivations.
Something the article doesn't say but I am going to...they may come for your content but they stay for you. Keep being you!
| GIVE YOUR LISTENERS WHAT THEY WANT Read "The Why of Your Podcast" from our friends at Sounds Profitable |
WAVVE DESIGN OF THE WEEK
Great action shots are hard to miss, and Pit Pass Moto has a couple on this promo. The guest, Vance Barton, also gets prime real estate in the design. This is another simple, yet effective, layout for a podcast. Overall, it's fairly clean but it also manages to convey great energy.
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Staying Relevant: Adapting Your Podcast Marketing As Gen Z Trends Evolve
With over 4 million podcasts in 2023, seize the Gen Z trend—podcasts are their emotional haven. Shift your marketing to tap into this massive, less competitive audience for success! 🎙️
- Gen Z Prefers Podcasts: Gen Z chooses podcasts for well-being. Take advantage of this unique, less-crowded marketing space.
- Be Unique, But Short: Use short videos, influencer marketing, and values-based messaging.
- Stay Agile: Gen Z trends shift fast. Stay informed and adaptable to engage effectively. 🚀🎧
| Read More |
IN CASE YOU MISSED IT
💰SmartLess to Sirius XM, for a whopping $100 million. Learn more.
🗞️How to create YouTube video podcasts that perform. Find out how.
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Wavve Audio Insider
Join 180,000+ creators receiving insider insights about the audio industry, covering podcasting, content marketing, and social media. Wavve is a technology company helping audio creators and brands easily amplify content to grow their audience, impact, and influence.
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Start Your Own Newsletter Wavve runs on ConvertKit. ConvertKit is an email marketing software that makes it easy to start a newsletter and get paid as a creator. ConvertKit has eye-catching templates that make it easy to design beautiful newsletters in just a few clicks. They have audience growth tools that make it easier to gain new subscribers and continuously grow your newsletter. ConvertKit also has a series of features that make it easier than ever to earn a living as a creator,...