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🌊 Wavve Audio Insider #96: Understanding Your Why & How to Market to Gen Z

Published about 1 month ago • 2 min read

PODCASTING | CONTENT MARKETING | SOCIAL MEDIA

Welcome, Wavve Maker! 🚀 Your VIP ticket to a 5-minute tour of podcasting, content marketing, and social media's hottest trends!

In today’s email:

  • 🕵️‍♂️The Why of Your Podcast Isn't What You May Think
  • 📈Stay Relevant with Gen Z Podcast Marketing Trends

FROM THE DESK OF JEFF SANDERS

The 'Why' of Your Podcast Isn't What You May Think

Another insightful article at Sounds Profitable turns around the question of, "what's the why of your podcast?" My insights...

  1. Listener's Motivation: The key to podcast success lies in understanding why your audience tunes in or tunes out. Find that crucial factor.
  2. Their Why vs. Your Why: Your podcast's purpose may differ from what your audience seeks. Aligning these "whys" is vital for success.
  3. Diverse Engagement Reasons: People listen to your podcast for various reasons. Dig deeper to uncover their true motivations.

Something the article doesn't say but I am going to...they may come for your content but they stay for you. Keep being you!


WAVVE DESIGN OF THE WEEK

Great action shots are hard to miss, and Pit Pass Moto has a couple on this promo. The guest, Vance Barton, also gets prime real estate in the design. This is another simple, yet effective, layout for a podcast. Overall, it's fairly clean but it also manages to convey great energy.


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Staying Relevant: Adapting Your Podcast Marketing As Gen Z Trends Evolve

With over 4 million podcasts in 2023, seize the Gen Z trend—podcasts are their emotional haven. Shift your marketing to tap into this massive, less competitive audience for success! 🎙️

  1. Gen Z Prefers Podcasts: Gen Z chooses podcasts for well-being. Take advantage of this unique, less-crowded marketing space.
  2. Be Unique, But Short: Use short videos, influencer marketing, and values-based messaging.
  3. Stay Agile: Gen Z trends shift fast. Stay informed and adaptable to engage effectively. 🚀🎧

IN CASE YOU MISSED IT

💰SmartLess to Sirius XM, for a whopping $100 million. Learn more.

🗞️How to create YouTube video podcasts that perform. Find out how.


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