🌊 Wavve Audio Insider #96: Understanding Your Why & How to Market to Gen Z


PODCASTING | CONTENT MARKETING | SOCIAL MEDIA

Welcome, Wavve Maker! 🚀 Your VIP ticket to a 5-minute tour of podcasting, content marketing, and social media's hottest trends!

In today’s email:

  • 🕵️‍♂️The Why of Your Podcast Isn't What You May Think
  • 📈Stay Relevant with Gen Z Podcast Marketing Trends

FROM THE DESK OF JEFF SANDERS

The 'Why' of Your Podcast Isn't What You May Think

Another insightful article at Sounds Profitable turns around the question of, "what's the why of your podcast?" My insights...

  1. Listener's Motivation: The key to podcast success lies in understanding why your audience tunes in or tunes out. Find that crucial factor.
  2. Their Why vs. Your Why: Your podcast's purpose may differ from what your audience seeks. Aligning these "whys" is vital for success.
  3. Diverse Engagement Reasons: People listen to your podcast for various reasons. Dig deeper to uncover their true motivations.

Something the article doesn't say but I am going to...they may come for your content but they stay for you. Keep being you!


WAVVE DESIGN OF THE WEEK

Great action shots are hard to miss, and Pit Pass Moto has a couple on this promo. The guest, Vance Barton, also gets prime real estate in the design. This is another simple, yet effective, layout for a podcast. Overall, it's fairly clean but it also manages to convey great energy.


FANFLUENCE

Elevate your game with Fanfluence! 🚀 Grab prime spots in our newsletter, starting at $25. Don't miss out! 🤩

GROW YOUR INFLUENCE

Staying Relevant: Adapting Your Podcast Marketing As Gen Z Trends Evolve

With over 4 million podcasts in 2023, seize the Gen Z trend—podcasts are their emotional haven. Shift your marketing to tap into this massive, less competitive audience for success! 🎙️

  1. Gen Z Prefers Podcasts: Gen Z chooses podcasts for well-being. Take advantage of this unique, less-crowded marketing space.
  2. Be Unique, But Short: Use short videos, influencer marketing, and values-based messaging.
  3. Stay Agile: Gen Z trends shift fast. Stay informed and adaptable to engage effectively. 🚀🎧

IN CASE YOU MISSED IT

💰SmartLess to Sirius XM, for a whopping $100 million. Learn more.

🗞️How to create YouTube video podcasts that perform. Find out how.


Your audio
+ Wavve
Captivated Audience


What could we have done better with this issue? Rate by clicking below.


Interested in sponsoring this Newsletter? Click here.​

This email goes to registered creators at wavve.co or those subscribed to The Wavve Blog. Wavve helps [WORK_ROLE GOES HERE] creators grow their influence online with social video and text.

Wavve Audio Insider

Join 180,000+ creators receiving insider insights about the audio industry, covering podcasting, content marketing, and social media. Wavve is a technology company helping audio creators and brands easily amplify content to grow their audience, impact, and influence.

Read more from Wavve Audio Insider
How to Organize Your Podcasts Through Storyboarding

Sponsored by: Hubspot Start using the CRM that’s 100% free — with something for everyone. HubSpot offers an intuitive, top-rated custom relationship management platform designed specifically for small businesses. With its user-friendly interface and robust features, you can effortlessly manage leads, track sales performance, and gain a deeper understanding of your customers. Plus, it allows you to store and manage up to 1,000,000 contacts with no limits on users or customer data, making it a...

Examining Spotify Video, Great Content Marketing Tools, and More

Sponsored by: Simply Business Is your small business risk-ready? A client has an allergic reaction to some face cream you applied. A customer trips over a ladder you left on the lawn. You neglect to carry the “2” on a client's tax return and they have to pay a penalty. Just about every small business faces financial risks, but more than half of them (56%) aren’t protected with insurance. Without insurance, you could find yourself having to cover costly claims. Even if it’s not your fault, you...

We've Seen a Shift in the Role Podcasting Plays in Journalism

Sponsored by: Hubspot Start using the CRM that’s 100% free — with something for everyone. HubSpot offers an intuitive, top-rated custom relationship management platform designed specifically for small businesses. With its user-friendly interface and robust features, you can effortlessly manage leads, track sales performance, and gain a deeper understanding of your customers. Plus, it allows you to store and manage up to 1,000,000 contacts with no limits on users or customer data, making it a...