Join 180,000+ creators receiving insider insights about the audio industry, covering podcasting, content marketing, and social media. Wavve is a technology company helping audio creators and brands easily amplify content to grow their audience, impact, and influence.
Wavve Audio Insider
Each week, we bring the Wavve Maker community relevant news and encouragement in the world of audio marketing and podcasting. #MakeWavves
Let's go!
Who doesn't love laughing in the morning with their favorite voices? And to see this fun photo of Jeff & Rachael on the My Magic 104.1 Morning Show out of Oklahoma City paired along with their voices? It warms my heart. Great design highlighting the day, the brand, and the personality of the radio hosts. 🙌👏👌
- For those looking to sell ad spots on their podcast, it's good to how much 1,000 listens is worth (also called CPMs). Calculate your earnings here. (Thanks Libsyn!)
- Starting Feb 9, Twitter will end free API access, which means a massive scramble has begun for those who built their business on this free access. I guess those $8 Twitter subscriptions didn't work out for Elon. 😮
- For those looking for alternatives to Twitter, we have Mastodon and a crypto cousin, Nostr (Damus) There is a joke there somewhere.
- Audiobook authors rejoiced at Spotify's recent earnings report. "A lot of new things" are coming in 2023, says CEO Daniel Ek.
Brought to you by ConvertKit
Newsletter Sponsorships Boost Brand
Guess what? You're reading promotional content in a newsletter. Sponsoring influencer newsletters, like this one, is a great way to reach engaged and targeted audiences. It will build your brand — whether that is your personal brand or your business.
This newsletter is part of the ConvertKit Sponsor Network (CKSN), representing more than 100 individual newsletter creators. Sponsor this newsletter and gain access to many more.
| Sponsor this Newsletter ❤️ CKSN |
We hope you enjoyed this week's Wavve Audio Insider. I love hearing from you about what you are up to. Hit reply and let me know. I read all emails.
Jeff Dolan
CEO
Wavve
Wavve Audio Insider
Join 180,000+ creators receiving insider insights about the audio industry, covering podcasting, content marketing, and social media. Wavve is a technology company helping audio creators and brands easily amplify content to grow their audience, impact, and influence.
How to Promote Your Podcast Effective promotion starts with a solid show. Validate a few episodes, then focus on clear messaging and consistent systems. 1. Build the Basics Define your topic, audience, and value. Create a clean, SEO-friendly website for easy discovery. 2. Use Your Own Channels Send episode updates via email. Share clips, quotes, and summaries on social. 3. Repurpose Smartly Short video clips Written summaries Simple quote graphics 4. Expand Your Reach List your podcast on all...
Podcast Diversity Report Reveals Major Gaps A new USC Annenberg Inclusion Initiative study shows that top U.S. podcasts still lack meaningful diversity—especially compared to leading TV, film, and music. Key findings: 64% of hosts on top 2024 U.S. podcasts are men. Video podcasts skew even more male, with the biggest imbalance in business & tech—92% male-hosted. Women-hosted shows still feature mostly male guests (54%). True crime is the only category with a female-majority of hosts (53%),...
Find Your Next Podcast Topic Choosing a strong topic is one of the most important steps in launching (or refreshing) a podcast. When you pick something you're genuinely curious about, it’s easier to stay consistent — and much easier to attract listeners who stick around. This guide offers 60+ niche topic ideas ranging from psychology, tech, DIY, reviews, outdoor adventures, storytelling, and true crime to finance, branding, food, fitness, and more. You’ll also find 15 podcast format options —...