Each week, we bring the Wavve Maker community relevant news and encouragement in the world of audio marketing and podcasting. #MakeWavves
Let's go!
Who doesn't love laughing in the morning with their favorite voices? And to see this fun photo of Jeff & Rachael on the My Magic 104.1 Morning Show out of Oklahoma City paired along with their voices? It warms my heart. Great design highlighting the day, the brand, and the personality of the radio hosts. 🙌👏👌
Brought to you by ConvertKit
Guess what? You're reading promotional content in a newsletter. Sponsoring influencer newsletters, like this one, is a great way to reach engaged and targeted audiences. It will build your brand — whether that is your personal brand or your business.
This newsletter is part of the ConvertKit Sponsor Network (CKSN), representing more than 100 individual newsletter creators. Sponsor this newsletter and gain access to many more.
| Sponsor this Newsletter ❤️ CKSN |
We hope you enjoyed this week's Wavve Audio Insider. I love hearing from you about what you are up to. Hit reply and let me know. I read all emails.
Jeff Dolan
CEO
Wavve
Join 180,000+ creators receiving insider insights about the audio industry, covering podcasting, content marketing, and social media. Wavve is a technology company helping audio creators and brands easily amplify content to grow their audience, impact, and influence.
Who Gets to Start a Podcast — and Who Doesn’t? As we kick off 2026, it’s the perfect time to look at who’s entering podcasting — and who’s being left behind. The Creators 2025 study reveals structural gaps that appear before a mic is ever turned on.Key Insights: • Entry barriers exist: 8% of women create podcasts vs. 15% of men. • Retention isn’t the problem: Women who start are slightly more likely to continue than men (69% vs. 67%). • The gap predates video: Historically, 23% of men vs. 12%...
Repeatable Podcast Episode Ideas That Keep You Consistent Running out of episode ideas usually isn’t a creativity problem—it’s a systems problem. This article outlines repeatable episode formats that make planning easier and help podcasters stay consistent over time. Key approaches include: Foundational episodes that explain how you think and what you believe Audience-driven episodes built around real listener questions Focused interviews centered on one clear insight or decision Solo...
In Case You (Were Podcasting and) Missed It YouTube Podcasts See Big Growth on TVPodcasts on YouTube were watched for 700M hours on TVs in October, nearly double year over year. Despite the growth, podcasts still account for only a small share of total YouTube TV viewing. Bill Simmons Podcast Moves to Netflix Live The Bill Simmons Podcast will stream live on Netflix starting January 11 (US only). The deal is exclusive, meaning the show will no longer appear in full on YouTube. iHeartRadio to...