Join 180,000+ creators receiving insider insights about the audio industry, covering podcasting, content marketing, and social media. Wavve is a technology company helping audio creators and brands easily amplify content to grow their audience, impact, and influence.
Wavve Audio Insider #55
As a creator and Wavve Maker in the Wavve community, you get this exclusive newsletter, where we talk podcasting, content marketing, and social media.
In today’s email:
- Podcasting versus music talent
- Nielsen August '23 Report
- YouTube is changing up ads again for monetized channels
- Wavve Design of the Week
- Catalytic Leadership Podcast about Principles for Leaders
- Meme Worthy
FROM THE DESK OF JEFF DOLAN
Podcasting versus music talent
Steph Smith shared a thought recently about being grateful she can't sing.
Why did she say this?
Because music "tricks more people into believing they were 'born' to do something, causing many to dedicate their lives to it, with very few 'making it' on the other side."
It's so true. I saw it in Nashville in spades. I was even tempted when I was younger to think along these lines.
Some encouragement that I have a talent to do music and BAM! I'm supposed to do music.
The shock living in Nashville was that so many talented people also shared this belief. Enough to where you eventually start asking yourself, "Is my talent enough to do this for a living?"
The answer is almost always no. Unless you also have the drive, the grit, the hit songs, the team, the live show, the marketing, the "it" factor, etc.
For podcasters and content creators in general, I believe they face the same temptation and likewise, discouragement. Just on a lesser scale.
Many are tricked into thinking they can have a hit show or viral content based on their talent alone. Or, because they don't feel like they have any talent from day one, they don't even try.
The best balance I've seen is when you know you have some natural talent and desire yet know you need to work hard every day at it to improve.
This combination of self-awareness and humility will give you a shot at competing in the marketplace of rare talent and unlimited distraction.
A shot. Not a guarantee.
Like music, there are so many factors that decide success, not even celebrities and record labels can guarantee it.
So instead of thinking you were born for podcasting or content creation, I believe it's much more beneficial and wise to believe you probably weren't. And need to show up every day and work on it.
IN CASE YOU MISSED IT
- Lighter (shorter) podcast listening declined as a percent of total time while heavier (longer) listening increased. Nielsen August '23 Report
- YouTube is changing up ads again for monetized channels
SPONSORED
WAVVE DESIGN OF THE WEEK
I like this layout where the host photo is small and close to the Podcast title and the guest gets the spotlight. I also like how the guest is label a guest. Sometimes, for new listeners, it's hard to tell who is the host and who is the guest!
The different colors that break up the text, the stair-stepped title that leads the eye own the right to the episode title — well designed. 👏
GROW YOUR INFLUENCE
Catalytic Leadership Podcast about Principles for Leaders
10:13 CEO Building Personal Brand Insights
20:37 Improving Zoom Presence and Leadership Skills
27:57 Challenges and Strategies for Leadership
37:18 Just in Time
45:26 Catalytic Leadership - Principles for Leaders
| Listen Now |
MEME WORTHY
What could we have done better with this issue? Rate by clicking below.
Interested in sponsoring this Newsletter? Click here.
This email goes to registered creators at wavve.co or those subscribed to The Wavve Blog. Wavve helps [WORK_ROLE GOES HERE] creators grow their influence online with social video and text.
Wavve Audio Insider
Join 180,000+ creators receiving insider insights about the audio industry, covering podcasting, content marketing, and social media. Wavve is a technology company helping audio creators and brands easily amplify content to grow their audience, impact, and influence.
The Podcast Ad Boom: What You Need to Know Right Now The podcast advertising market is growing rapidly, creating significant opportunities for podcasters: 78% of agencies and brands are already advertising in podcasts — that’s a 5X increase since 2015. 69% say they plan to spend on podcast ads in the next six months, setting a new eleven-year record. 91% have discussed podcast advertising as a potential media investment, indicating strong interest. Despite this growth, many advertisers are...
Make Your Podcast Stand Out: Cover Art & Thumbnail Tips Effective Podcast Cover Rules Use minimal, meaningful text (5 words max). Choose clean, readable fonts (bold sans-serif). Ensure high contrast between text and background. Keep it simple — avoid clutter and cliché images. Reflect your podcast’s brand and tone visually. Always test your design at small sizes for readability. Strong Episode Thumbnail Design Use a consistent template with podcast branding for all episodes. Feature unique...
In Case You (Were Podcasting and) Missed It U.S. leads in video podcast growthAbout 15% of Americans listen to podcasts weekly, with many shows now available as videos on YouTube and TikTok. In contrast, Northern Europe still prefers traditional audio. The U.S. is leading the shift toward video podcasting. Read more Free SEO tool by PodsqueezePodsqueeze launched a free tool that helps podcasters improve discoverability by suggesting keywords, titles, and descriptions — no tech skills...