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In today’s email:
Before creators can make creating content easier, we must ask ourselves, "What medium do we feel is most natural?"
Some of us like to write. Other take photos. Still others like film.
When we find the medium that makes creating easier, and I say easier because it's rarely easy, then we gain a lot of clarity.
We know where we will start.
We know who we will need on our team.
We know what processes and tools will help us translate and repurpose the content into the right formats.
For example, a writer will start with a blog, read it for a podcast (or get someone else to), and potentially use a tool like Wavve to turn it into a video.
A filmmaker will create a video, find interesting clips to share, transcribe it, edit it, and create a blog from it. He may even take the audio and make a podcast out of it.
Two different starting mediums. Two very different content creation workflows.
There are also times when certain content is not easily transferred into different formats or lengths.
This is also something we need to evaluate when it comes to how to share our work.
Some content is better left long and some short content is hard to make longer.
In these cases, the summary, trailer, quote, or promotional posters work best. What can entice a new fan to try it out?
Think like a consumer, overwhelmed by all the other content a quick scroll away.
Your starting chosen medium or natural content doesn't have to cater to this audience, but your marketing content does.
Huge congrats to The Aligned Woman Podcast for 150 episodes! That's not easy. I like the lines in this design. They all have a nice balance and width in relation to the overall aesthetic. Well done and we celebrate with you.
Gen Z is currently shaping marketing trends, so catering to them through generational podcast marketing can help boost your success.
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Learn Podcast Insights From the Pros We certainly hope you like hearing directly from us at Wavve, but we thought some of our successful customers have plenty more to share. We're starting a series where we feature pro podcasters and their stories, so that you can learn from the best in the business. This week, we talked to Eric Bachmann, who's podcast is long on both fun and quality family time. Eric Bachmann: Daddy Daughter Scary Horror Combining passions makes a podcast both successful and...
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