Wavve Audio Insider #52

published3 months ago
2 min read

As a creator and Wavve Maker in the Wavve community, you get this exclusive newsletter, where we talk podcasting, content marketing, and social media.

In today’s email:

  • Your natural versus consumer content
  • ​YouTube Music to support subscribing to podcasts via RSS
  • Study Shows YouTube Crushes Spotify and Apple Podcasts in Face-Off Between Podcast Users of Both Platforms
  • Wavve Design of the Week
  • Staying Relevant: Adapting Your Podcast Marketing as Gen Z Trends Evolve
  • Meme Worthy


FROM THE DESK OF JEFF DOLAN

Your natural versus consumer content

Before creators can make creating content easier, we must ask ourselves, "What medium do we feel is most natural?"

Some of us like to write. Other take photos. Still others like film.

When we find the medium that makes creating easier, and I say easier because it's rarely easy, then we gain a lot of clarity.

We know where we will start.

We know who we will need on our team.

We know what processes and tools will help us translate and repurpose the content into the right formats.

For example, a writer will start with a blog, read it for a podcast (or get someone else to), and potentially use a tool like Wavve to turn it into a video.

A filmmaker will create a video, find interesting clips to share, transcribe it, edit it, and create a blog from it. He may even take the audio and make a podcast out of it.

Two different starting mediums. Two very different content creation workflows.

There are also times when certain content is not easily transferred into different formats or lengths.

This is also something we need to evaluate when it comes to how to share our work.

Some content is better left long and some short content is hard to make longer.

In these cases, the summary, trailer, quote, or promotional posters work best. What can entice a new fan to try it out?

Think like a consumer, overwhelmed by all the other content a quick scroll away.

Your starting chosen medium or natural content doesn't have to cater to this audience, but your marketing content does.


IN CASE YOU MISSED IT


SPONSORED


WAVVE DESIGN OF THE WEEK

Huge congrats to The Aligned Woman Podcast for 150 episodes! That's not easy. I like the lines in this design. They all have a nice balance and width in relation to the overall aesthetic. Well done and we celebrate with you.


GROW YOUR INFLUENCE

Staying Relevant: Adapting Your Podcast Marketing as Gen Z Trends Evolve

Gen Z is currently shaping marketing trends, so catering to them through generational podcast marketing can help boost your success.

  • What Is Generational Marketing?
  • Tailoring Podcast Marketing to Gen Z Trends
  • Short-Form Videos
  • Social Media Influencer Marketing
  • Values-Based Marketing
  • Metaverse Marketing
  • Keep Adapting


Transform Audio into Engaging Video Clips

Give your audio a social media makeover. Wavve turns podcasts, talks, and audiobooks into dazzling video snippets. Amplify reach, captivate followers, and soar! Learn more


MEME WORTHY


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Wavve Audio Insider

Join 180,000+ creators receiving insider insights about the audio industry, covering podcasting, content marketing, and social media. Wavve is a technology company helping audio creators and brands easily amplify content to grow their audience, impact, and influence.

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