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Wavve Audio Insider #25
As a creator and Wavve Maker in the Wavve community, you get this exclusive newsletter. Thank you for being here.
If you want to stay up-to-date with us on the latest in the audio industry, covering podcasting, content marketing, and social media fronts, stay tuned. If not, you can still use Wavve to create videos and transcription content from your audio. 🙏
In today’s email:
- Being antisocial in a social media world
- What's the ROI on podcast marketing?
- AI podcasts! Why are you yawning?
- Progress in audio on socials no one is talking about positively
- Wavve Design of the Week
- 5 Unconventional Tactics for Video Marketing Success
- Meme Worthy
- How can we blend our creativity with our business?
FROM THE DESK OF JEFF DOLAN
Being Antisocial in a Social Media World
Apparently, everyone in the podcasting industry is in England at The Podcast Show London. (Hi, keep those pics coming! 👋)
I have a lot of respect for those who can create while at a conference, on the road traveling, or otherwise, out of their normal routine.
It takes being antisocial sometimes to create social content. And that can be difficult for some of us.
For others, it's the easy part. The solo part is the rejuvenating part.
Whatever the case, keep creating. But know when to just be social in real life. The online world can wait.
Case in point, as Wired shares below, when it's about human connection and conversation, are we really interested in hearing AIs talk to each other?
I tried using an AI last week on the Wavve Podcast, and you all didn't care for it ... I totally get it. But I will continue to experiment and learn out loud for you.
In case you missed it:
- Acast: 87% of US Podcast Marketers See Over Double ROI for Every Dollar Spent on Podcast Advertising
- Wired: Generative AI Podcasts Are Here. Prepare to Be Bored
- Elon and David Sacks hosted an audio-only event on Twitter this week, saying they want to do more like it. I thought it was cool such a well-attended event was audio only (but no one covered that angle positively in the news, so #nolink)
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WAVVE DESIGN OF THE WEEK
I want to highlight a design trend I'm seeing in our creator community. Phone images with podcast players in them. The waveform animations are going along with the animated progress bar matching the audio dynamics and length. Very powerful. Many times, the viewer instinctively clicks the player buttons, accidentally clicking Like on IG or going full screen on Twitter, for example. Great job to the Eagles team!
GROW YOUR INFLUENCE
5 Unconventional Tactics for Video Marketing Success
Almost every podcast conversation I have now leads to what I'm doing with social video. Here are some good insights that are working for content creators right now:
- Ditch the Script
- Think Outside the Box
- Embrace Imperfection
- Use Humor to Your Advantage
- Use Artificial Intelligence
There is a fine line between creating content that is valuable or entertaining while also not letting it take everything you have in time and energy.
| Read More |
MEME WORTHY
These days it feels like everything is reaching obsolescence faster. What doesn't go out of date? Your smile. Your kindness. A good chuckle. Don't forget to laugh on your podcast, and smile in your audio. We can hear it.
Blending Creativity with Business
I was recently interviewed on the No BS Business School with Jan Ditchfield podcast in Canada. She has a growing team of content creators building an amazing community for women wanting to grow their businesses and influence online. Great discussion!
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Wavve Audio Insider
Join 180,000+ creators receiving insider insights about the audio industry, covering podcasting, content marketing, and social media. Wavve is a technology company helping audio creators and brands easily amplify content to grow their audience, impact, and influence.
Another week, another round of “creators are the future and everyone else is just catching up.” We’re here to break down what happened across music, podcasts, audiobooks, and film—so you don’t have to doomscroll before your first coffee.
Podcasting Trends 2025: What Podcasters Should Watch Educational shows surge – 88% of listeners now tune in to learn. AI adoption grows – 1 in 4 creators already use tools for quality, transcripts, and notes. Short clips drive discovery – 30–60 sec videos on TikTok, Shorts, and Reels boost reach. Monetization expands – Podcast ad revenue is on track to surpass $4B in 2025, with live events adding more income streams. Video podcasts retain audiences – Viewers stay longer when they can watch...
In Case You (Were Podcasting and) Missed It Podcast Growth Slows as Industry Matures The Podcast Landscape report shows slower U.S. growth, mainly from multicultural audiences. Learn more IAB Upfront Returns with Focus on Video and Metrics On Sept 30, IAB’s Podcast Upfront in New York will spotlight new shows, monetization tools, and AI-driven measurement. Learn more Acast Launches Free Ads Academy Acast’s new Ads Academy offers two free courses and certification in podcast advertising. Learn...