Join 180,000+ creators receiving insider insights about the audio industry, covering podcasting, content marketing, and social media. Wavve is a technology company helping audio creators and brands easily amplify content to grow their audience, impact, and influence.
Wavve Audio Insider
Each week, we bring the Wavve Maker community relevant news and encouragement in the world of audio marketing and podcasting.
In this issue:
- Wavve design highlight from a recent Wavve Maker
- Neilsen 2023 marketing report
- Amazon podcasts paying listeners?
- How are YouTube podcasts doing?
Wavve Design of the Week
Of course an artist and dancer makes for a beautiful design. Tasteful and interesting colors mix with an engaging photo to draw your eye to the right places on the audiogram. The design is simple yet sophisticated in its detail. It inspires me to take more interesting photos. To design inspired by the subject. Great work.👏
In Case You Missed It
- Social media and video again come out on top as marketers' most effective choices for their budgets, according to Nielsen.
- Amazon is paying listeners to switch to their podcast platform, if you are in Australia.
- Major podcasts are streaming on YouTube now, but nobody seems to care. Some are saying it's because they don't have video on a video-first platform. Sounds like they need Wavve.
Sponsor this Newsletter
Guess what? You're reading promotional content in a newsletter. Sponsoring influencer newsletters, like mine, is a great way to reach engaged and targeted audiences. It will build your brand — whether that is your personal brand or your business.
The Wavve newsletter is part of the ConvertKit Sponsor Network. This network connects businesses to audiences of newsletter readers. For example, you can sponsor Wavve and connect with about 175,886 people with similar interests to yours.
Meme Worthy
With many of us naturally working in and around social media every day, we see a lot of outrageous stuff. We are with you!
I hope you enjoyed this week's Wavve Audio Insider. Keep creating. Stay consistent. And focus on the positives.
Jeff Dolan
CEO
Wavve
Wavve Audio Insider
Join 180,000+ creators receiving insider insights about the audio industry, covering podcasting, content marketing, and social media. Wavve is a technology company helping audio creators and brands easily amplify content to grow their audience, impact, and influence.
Industry Spotlight: The Overlooked Audience Driving Future Podcast Growth Podcast listening time is rising — now over 6 hours 20 minutes per week — even as overall reach flattens. The industry’s biggest growth opportunity, according to the latest analysis, is women 55+, a demographic that currently spends far less time with podcasts than men and adults 18–54. Why it matters: Podcasts are the #1 ad-supported medium for capturing attention among both men and women. They are also the most...
Another week, another round of “creators are the future and everyone else is just catching up.” We’re here to break down what happened across music, podcasts, audiobooks, and film—so you don’t have to doomscroll before your first coffee.
How to Make Your Podcast Truly Great Want to level up your podcast? This guide highlights the essentials: Know your audience — niche targeting makes content more engaging. Cut the jargon — explain complex terms so listeners never feel lost. Use transcripts — improve accessibility, SEO, and repurposing. Keep intros tight — limit ads and housekeeping. Upgrade sound quality — clean audio, good mic technique, and a treated room matter. Prepare as a host — research, structure, and strong...