Each week, we bring the Wavve Maker community relevant news and encouragement in the world of audio marketing and podcasting.
In this issue:
Quick tips are a perfect match for Wavve videos. And Lady J has come up with a bite-sized way of sharing them via beautifully designed audiograms.
The topic is clear. The voice is clear. And I know it will be short and sweet. Great job!
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I hope you enjoyed this week's Wavve Audio Insider. Have a great week!
Jeff Dolan
CEO
Wavve
Join 180,000+ creators receiving insider insights about the audio industry, covering podcasting, content marketing, and social media. Wavve is a technology company helping audio creators and brands easily amplify content to grow their audience, impact, and influence.
Another week, another round of “creators are the future and everyone else is just catching up.” We’re here to break down what happened across music, podcasts, audiobooks, and film—so you don’t have to doomscroll before your first coffee.
Using Music in Your Podcast (What You Need to Know) Music can boost your podcast’s identity and professionalism — but only when used legally and thoughtfully. When to Use Music Short intro/outro themes help branding. Background beds and transitions can add mood but increase editing time. Keep all music brief and unobtrusive. Legal Music Options Royalty-free tracks (licensed once or via subscription). Creative Commons music (many options free with attribution). Public domain works (but only if...
TV & Film Podcasts: A Massive Growth Opportunity New research shows a huge untapped space in podcasting: Big audience potential: Over half of Americans want TV/film podcasts, but only 19% listen today. They influence streaming:16% of listeners have subscribed to a streaming service after hearing about a show. Highly engaged fans: 79% recommend podcasts to others — strong word-of-mouth power. Smart TVs fuel discovery: More podcast listening now happens on smart TVs, tightening the link between...