Tuesday Tips: The Role of Podcasting in Journalism Keeps Growing


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Podcasting's Role in Modern Journalism

We posted an article about this topic in August. The points we made back then are still valid, but the impact podcasting has on journalism has grown even bigger. Think about how influential podcasts were on the 2024 presidential election, or more recently the moves by journalists like Chuck Todd and Chris Wallace from TV to podcasting.

Here are a few of the reasons why podcasts make sense as a key component of modern-day journalism.

  • They offer the ability for in-depth reporting.
  • Podcasts are easily accessible and convenient.
  • They allow for diverse perspectives.
  • Podcasts can effectively tell engaging stories.
  • They offer monetization options that legacy media may not.

Expect this trend to continue. If you're a podcaster who's main theme is news, the future looks bright.


Webinar Alert: The Advertising Landscape

Sounds Profitable is hosing a free webinar on April 16 at 2 p.m. (EST). According to the Sounds profitable website, the webinar provides "the most comprehensive picture to date of podcasting’s strengths and weaknesses as an advertising vehicle."

Sounds like a good idea to us. Register here.


Gain Valuable Insights from the Wavve Blog

We cover everything from the best ways to build an audience and successful podcast marketing strategies to choosing the right equipment on a budget.

Learn all about the podcast industry from those who know.


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