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Tuesday Tips: The Role of Podcasting in Journalism Keeps Growing
Podcasting's Role in Modern JournalismWe posted an article about this topic in August. The points we made back then are still valid, but the impact podcasting has on journalism has grown even bigger. Think about how influential podcasts were on the 2024 presidential election, or more recently the moves by journalists like Chuck Todd and Chris Wallace from TV to podcasting. Here are a few of the reasons why podcasts make sense as a key component of modern-day journalism.
Expect this trend to continue. If you're a podcaster who's main theme is news, the future looks bright. Webinar Alert: The Advertising LandscapeSounds Profitable is hosing a free webinar on April 16 at 2 p.m. (EST). According to the Sounds profitable website, the webinar provides "the most comprehensive picture to date of podcasting’s strengths and weaknesses as an advertising vehicle." Sounds like a good idea to us. Register here.
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How to Stop Hating the Sound of Your Voice on a Podcast Many podcasters dislike the sound of their own voice — and that reaction is completely normal. This article explains why we hear ourselves differently than others do, and why confidence improves naturally with practice. It also offers five practical techniques to sound more natural and engaging on mic: Speak naturally, not in a “radio voice” Vary your pace to avoid sounding flat or robotic Use intentional pauses to add emphasis Change...
Who Gets to Start a Podcast — and Who Doesn’t? As we kick off 2026, it’s the perfect time to look at who’s entering podcasting — and who’s being left behind. The Creators 2025 study reveals structural gaps that appear before a mic is ever turned on.Key Insights: • Entry barriers exist: 8% of women create podcasts vs. 15% of men. • Retention isn’t the problem: Women who start are slightly more likely to continue than men (69% vs. 67%). • The gap predates video: Historically, 23% of men vs. 12%...
Repeatable Podcast Episode Ideas That Keep You Consistent Running out of episode ideas usually isn’t a creativity problem—it’s a systems problem. This article outlines repeatable episode formats that make planning easier and help podcasters stay consistent over time. Key approaches include: Foundational episodes that explain how you think and what you believe Audience-driven episodes built around real listener questions Focused interviews centered on one clear insight or decision Solo...