Podcasting's Role in Modern JournalismWe posted an article about this topic in August. The points we made back then are still valid, but the impact podcasting has on journalism has grown even bigger. Think about how influential podcasts were on the 2024 presidential election, or more recently the moves by journalists like Chuck Todd and Chris Wallace from TV to podcasting. Here are a few of the reasons why podcasts make sense as a key component of modern-day journalism.
Expect this trend to continue. If you're a podcaster who's main theme is news, the future looks bright. Webinar Alert: The Advertising LandscapeSounds Profitable is hosing a free webinar on April 16 at 2 p.m. (EST). According to the Sounds profitable website, the webinar provides "the most comprehensive picture to date of podcasting’s strengths and weaknesses as an advertising vehicle." Sounds like a good idea to us. Register here.
📢^^ YOUR AD HERE! Knock, Knock. Who's there? Spotlight. Spotlight, who? This email goes to registered creators at wavve.co or those subscribed to The Wavve Blog. Wavve helps [WORK_ROLE GOES HERE] creators grow their influence online with social video and text. |
Join 180,000+ creators receiving insider insights about the audio industry, covering podcasting, content marketing, and social media. Wavve is a technology company helping audio creators and brands easily amplify content to grow their audience, impact, and influence.
In Case You (Were Podcasting and) Missed It Podcast Growth Slows as Industry Matures The Podcast Landscape report shows slower U.S. growth, mainly from multicultural audiences. Learn more IAB Upfront Returns with Focus on Video and Metrics On Sept 30, IAB’s Podcast Upfront in New York will spotlight new shows, monetization tools, and AI-driven measurement. Learn more Acast Launches Free Ads Academy Acast’s new Ads Academy offers two free courses and certification in podcast advertising. Learn...
Another week, another round of “creators are the future and everyone else is just catching up.” We’re here to break down what happened across music, podcasts, audiobooks, and film—so you don’t have to doomscroll before your first coffee.
Podcast Marketing in 2025: What Every Podcaster Should Know Fresh strategies to grow and promote your podcast this year. Be everywhere: list your show on all major directories. Many listeners only search within their favorite apps. Think long-term: marketing is about consistency; keep posting, promoting, and engaging with your audience. Leverage social proof: ask listeners for reviews and ratings — they build trust and visibility. Read the full article Create Viral Podcast Videos in Seconds...