Podcasting's Role in Modern JournalismWe posted an article about this topic in August. The points we made back then are still valid, but the impact podcasting has on journalism has grown even bigger. Think about how influential podcasts were on the 2024 presidential election, or more recently the moves by journalists like Chuck Todd and Chris Wallace from TV to podcasting. Here are a few of the reasons why podcasts make sense as a key component of modern-day journalism.
Expect this trend to continue. If you're a podcaster who's main theme is news, the future looks bright. Webinar Alert: The Advertising LandscapeSounds Profitable is hosing a free webinar on April 16 at 2 p.m. (EST). According to the Sounds profitable website, the webinar provides "the most comprehensive picture to date of podcasting’s strengths and weaknesses as an advertising vehicle." Sounds like a good idea to us. Register here.
📢^^ YOUR AD HERE! Knock, Knock. Who's there? Spotlight. Spotlight, who? This email goes to registered creators at wavve.co or those subscribed to The Wavve Blog. Wavve helps [WORK_ROLE GOES HERE] creators grow their influence online with social video and text. |
Join 180,000+ creators receiving insider insights about the audio industry, covering podcasting, content marketing, and social media. Wavve is a technology company helping audio creators and brands easily amplify content to grow their audience, impact, and influence.
In Case You (Were Podcasting and) Missed It Audio Still #1 for Podcast ListeningNew research shows audio remains dominant: only 8% watch podcasts exclusively on YouTube, and most YouTube viewers also listen elsewhere. Apple Podcasts Releases 2025 Top ChartsApple shared 2025’s most popular shows, new launches, most followed, most shared, and top channels across 70 countries. New Study: The Real Cost of Adding VideoA fresh report finds video production is 77% more expensive, requires 50% more...
Another week, another round of “creators are the future and everyone else is just catching up.” We’re here to break down what happened across music, podcasts, audiobooks, and film—so you don’t have to doomscroll before your first coffee.
Using Music in Your Podcast (What You Need to Know) Music can boost your podcast’s identity and professionalism — but only when used legally and thoughtfully. When to Use Music Short intro/outro themes help branding. Background beds and transitions can add mood but increase editing time. Keep all music brief and unobtrusive. Legal Music Options Royalty-free tracks (licensed once or via subscription). Creative Commons music (many options free with attribution). Public domain works (but only if...