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Tuesday Tips: The Role of Podcasting in Journalism Keeps Growing
Podcasting's Role in Modern JournalismWe posted an article about this topic in August. The points we made back then are still valid, but the impact podcasting has on journalism has grown even bigger. Think about how influential podcasts were on the 2024 presidential election, or more recently the moves by journalists like Chuck Todd and Chris Wallace from TV to podcasting. Here are a few of the reasons why podcasts make sense as a key component of modern-day journalism.
Expect this trend to continue. If you're a podcaster who's main theme is news, the future looks bright. Webinar Alert: The Advertising LandscapeSounds Profitable is hosing a free webinar on April 16 at 2 p.m. (EST). According to the Sounds profitable website, the webinar provides "the most comprehensive picture to date of podcasting’s strengths and weaknesses as an advertising vehicle." Sounds like a good idea to us. Register here.
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In Case You (Were Podcasting and) Missed It 🏆 The Ambie Awards were this week. See who took home some shiny hardware for great podcasting. 🧹 International Harry Potter Day is May 2. Who knew? Practical Ecommerce has a few other content ideas specific to May. 🎙️ Patreon is forming a podcast partnership with Sony and Wondery. 🎯 Podcasts are playing a larger role in brand strategy. Ad Age examines why. ⏱️ YouTube Shorts is beginning to look a lot like TikTok. Gain Valuable Insights from the...