Tuesday Tips: The Role of Podcasting in Journalism Keeps Growing


Sponsored by: Hubspot

Start using the CRM that’s 100% free — with something for everyone.

HubSpot offers an intuitive, top-rated custom relationship management platform designed specifically for small businesses. With its user-friendly interface and robust features, you can effortlessly manage leads, track sales performance, and gain a deeper understanding of your customers. Plus, it allows you to store and manage up to 1,000,000 contacts with no limits on users or customer data, making it a perfect fit for businesses at any stage of growth.

Whether you're just starting out or scaling up, HubSpot's comprehensive set of tools will help you stay on top of customer conversations, close deals faster, and grow your business.

Best of all, HubSpot’s CRM is completely free to use.

It’s time to focus on what matters most: your customers. Let HubSpot handle the rest.


Podcasting's Role in Modern Journalism

We posted an article about this topic in August. The points we made back then are still valid, but the impact podcasting has on journalism has grown even bigger. Think about how influential podcasts were on the 2024 presidential election, or more recently the moves by journalists like Chuck Todd and Chris Wallace from TV to podcasting.

Here are a few of the reasons why podcasts make sense as a key component of modern-day journalism.

  • They offer the ability for in-depth reporting.
  • Podcasts are easily accessible and convenient.
  • They allow for diverse perspectives.
  • Podcasts can effectively tell engaging stories.
  • They offer monetization options that legacy media may not.

Expect this trend to continue. If you're a podcaster who's main theme is news, the future looks bright.


Webinar Alert: The Advertising Landscape

Sounds Profitable is hosing a free webinar on April 16 at 2 p.m. (EST). According to the Sounds profitable website, the webinar provides "the most comprehensive picture to date of podcasting’s strengths and weaknesses as an advertising vehicle."

Sounds like a good idea to us. Register here.


Gain Valuable Insights from the Wavve Blog

We cover everything from the best ways to build an audience and successful podcast marketing strategies to choosing the right equipment on a budget.

Learn all about the podcast industry from those who know.


📢^^ YOUR AD HERE! Knock, Knock. Who's there? Spotlight. Spotlight, who?
Spotlight your brand in our newsletter! Join the fun, grab limited spots, and reach thousands.
Act fast!💡🌠

This email goes to registered creators at wavve.co or those subscribed to The Wavve Blog. Wavve helps [WORK_ROLE GOES HERE] creators grow their influence online with social video and text.

Wavve Audio Insider

Join 180,000+ creators receiving insider insights about the audio industry, covering podcasting, content marketing, and social media. Wavve is a technology company helping audio creators and brands easily amplify content to grow their audience, impact, and influence.

Read more from Wavve Audio Insider
Podcast Ads Are Exploding — Don’t Get Left Behind

The Podcast Ad Boom: What You Need to Know Right Now The podcast advertising market is growing rapidly, creating significant opportunities for podcasters: 78% of agencies and brands are already advertising in podcasts — that’s a 5X increase since 2015. 69% say they plan to spend on podcast ads in the next six months, setting a new eleven-year record. 91% have discussed podcast advertising as a potential media investment, indicating strong interest. Despite this growth, many advertisers are...

Boost Your Podcast Reach with Stunning Cover Art & Thumbnails

Make Your Podcast Stand Out: Cover Art & Thumbnail Tips Effective Podcast Cover Rules Use minimal, meaningful text (5 words max). Choose clean, readable fonts (bold sans-serif). Ensure high contrast between text and background. Keep it simple — avoid clutter and cliché images. Reflect your podcast’s brand and tone visually. Always test your design at small sizes for readability. Strong Episode Thumbnail Design Use a consistent template with podcast branding for all episodes. Feature unique...

Boost Your Podcast: Free SEO Tool, Video Trends & Latest Findings

In Case You (Were Podcasting and) Missed It U.S. leads in video podcast growthAbout 15% of Americans listen to podcasts weekly, with many shows now available as videos on YouTube and TikTok. In contrast, Northern Europe still prefers traditional audio. The U.S. is leading the shift toward video podcasting. Read more Free SEO tool by PodsqueezePodsqueeze launched a free tool that helps podcasters improve discoverability by suggesting keywords, titles, and descriptions — no tech skills...