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How to Create a Full Podcasting Series and Why You ShouldLet's all think big in 2025. Podcast creators shouldn't necessarily concentrate on singular episodes. Developing a podcast series or season is a highly effective way to engage listeners and provide in-depth coverage of a particular topic. A series format allows for structured storytelling, consistent content delivery, and the opportunity to build anticipation for each new episode. Wavve outlines the steps needed to create a series, and the reasons why you should consider it. Bonus Tips: How to Ensure Your Podcasts Are ConsistentIf you're developing a series of podcasts it all has to tie together in lots of ways. We've posted an article outlining seven strategies to maintain podcast consistency. You'll benefit from building your personal brand, and your audience.
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Episode Length: What Really Matters (and What Doesn’t) How long should your podcast episodes be? There’s no universal rule — the ideal length is simply as long as your content stays valuable. Don’t stretch an episode to fill time, and don’t cut it short if the substance isn’t there yet. While most listeners prefer episodes between 15–60 minutes, data shows huge variation across genres. What matters more is consistency, a clear format, and releasing episodes your audience can rely on. Bottom...
How to Promote Your Podcast Effective promotion starts with a solid show. Validate a few episodes, then focus on clear messaging and consistent systems. 1. Build the Basics Define your topic, audience, and value. Create a clean, SEO-friendly website for easy discovery. 2. Use Your Own Channels Send episode updates via email. Share clips, quotes, and summaries on social. 3. Repurpose Smartly Short video clips Written summaries Simple quote graphics 4. Expand Your Reach List your podcast on all...
Podcast Diversity Report Reveals Major Gaps A new USC Annenberg Inclusion Initiative study shows that top U.S. podcasts still lack meaningful diversity—especially compared to leading TV, film, and music. Key findings: 64% of hosts on top 2024 U.S. podcasts are men. Video podcasts skew even more male, with the biggest imbalance in business & tech—92% male-hosted. Women-hosted shows still feature mostly male guests (54%). True crime is the only category with a female-majority of hosts (53%),...