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Tuesday Tips: How Timely Content Can Grow Your Podcast Audience
If Your Podcast Is Timely, It Can Mean New ListenersBeing timely is a great way to get on the radar of new listeners. And with the large amount of days or months dedicated to specific causes/hobbies/pastimes, you should easily be able to find an occasion that fits with your podcast theme. Does your podcast have a reason at all to talk about gems like these?
If these don't resonate, there are hundreds of others to choose from. Brandwatch has an extensive list, and so does the aptly named AwarenessDays.com. Look ahead and build a podcast or two around a future event. Being timely conveys the message that your podcast is paying attention, and you may show up in some searches that expose you to new listeners. By the way, International Podcast Day is September 30. Bonus Wavve Knowledge: How to Create a Podcast Editorial CalendarAfter you've sifted through the myriad special days and awareness months, pick out a few that are relevant and put them on your editorial calendar. If you don't have an editorial calendar, now is an ideal time to start one. It's a great way to stay organized and relevant. Wavve has an article that outlines 8 valuable tips you can use while creating an editorial calendar.
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Join 180,000+ creators receiving insider insights about the audio industry, covering podcasting, content marketing, and social media. Wavve is a technology company helping audio creators and brands easily amplify content to grow their audience, impact, and influence.
Industry Spotlight: The Overlooked Audience Driving Future Podcast Growth Podcast listening time is rising — now over 6 hours 20 minutes per week — even as overall reach flattens. The industry’s biggest growth opportunity, according to the latest analysis, is women 55+, a demographic that currently spends far less time with podcasts than men and adults 18–54. Why it matters: Podcasts are the #1 ad-supported medium for capturing attention among both men and women. They are also the most...
Another week, another round of “creators are the future and everyone else is just catching up.” We’re here to break down what happened across music, podcasts, audiobooks, and film—so you don’t have to doomscroll before your first coffee.
How to Make Your Podcast Truly Great Want to level up your podcast? This guide highlights the essentials: Know your audience — niche targeting makes content more engaging. Cut the jargon — explain complex terms so listeners never feel lost. Use transcripts — improve accessibility, SEO, and repurposing. Keep intros tight — limit ads and housekeeping. Upgrade sound quality — clean audio, good mic technique, and a treated room matter. Prepare as a host — research, structure, and strong...