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Tuesday Tips: How Timely Content Can Grow Your Podcast Audience
If Your Podcast Is Timely, It Can Mean New ListenersBeing timely is a great way to get on the radar of new listeners. And with the large amount of days or months dedicated to specific causes/hobbies/pastimes, you should easily be able to find an occasion that fits with your podcast theme. Does your podcast have a reason at all to talk about gems like these?
If these don't resonate, there are hundreds of others to choose from. Brandwatch has an extensive list, and so does the aptly named AwarenessDays.com. Look ahead and build a podcast or two around a future event. Being timely conveys the message that your podcast is paying attention, and you may show up in some searches that expose you to new listeners. By the way, International Podcast Day is September 30. Bonus Wavve Knowledge: How to Create a Podcast Editorial CalendarAfter you've sifted through the myriad special days and awareness months, pick out a few that are relevant and put them on your editorial calendar. If you don't have an editorial calendar, now is an ideal time to start one. It's a great way to stay organized and relevant. Wavve has an article that outlines 8 valuable tips you can use while creating an editorial calendar.
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The Inventory and the Scale: Growing Audiences Starts with Creators Following up on last week’s look at entry barriers, this week we dive into how to support underrepresented creators so podcast audiences can truly grow in 2026.Key Takeaways: • Representation shapes audiences: Audiences reflect the diversity of creators; marketing alone isn’t enough. • Different challenges, different solutions: • Entry barriers for women need role models and industry support. • Retention challenges for LGBTQ+...
Books Every Podcaster Can Learn From Podcasting tools and platforms change fast—but the fundamentals don’t. This curated reading list highlights books that help podcasters strengthen the skills that matter most: storytelling, interviewing, audience understanding, creativity, and sustainable growth. The recommendations span narrative audio, journalism, interviews, collaboration, mindset, and monetization. Some focus on craft and story structure, others on building trust with listeners, growing...
In Case You (Were Podcasting and) Missed It Home Is Now Where Americans Listen MostAmericans now consume most audio at home, not in cars, with at-home listening stabilizing at around 55% of total audio use, per Edison Research. Video Podcasts Still Struggle Across AppsAlthough video podcasts exist in open RSS, most podcast apps don’t fully support video playback. Only a small share of listeners actually see video when pressing play. Podcast Launches Inched Up in 2025New podcast feeds rose...