Join 180,000+ creators receiving insider insights about the audio industry, covering podcasting, content marketing, and social media. Wavve is a technology company helping audio creators and brands easily amplify content to grow their audience, impact, and influence.
Tuesday Tips: How Timely Content Can Grow Your Podcast Audience
If Your Podcast Is Timely, It Can Mean New ListenersBeing timely is a great way to get on the radar of new listeners. And with the large amount of days or months dedicated to specific causes/hobbies/pastimes, you should easily be able to find an occasion that fits with your podcast theme. Does your podcast have a reason at all to talk about gems like these?
If these don't resonate, there are hundreds of others to choose from. Brandwatch has an extensive list, and so does the aptly named AwarenessDays.com. Look ahead and build a podcast or two around a future event. Being timely conveys the message that your podcast is paying attention, and you may show up in some searches that expose you to new listeners. By the way, International Podcast Day is September 30. Bonus Wavve Knowledge: How to Create a Podcast Editorial CalendarAfter you've sifted through the myriad special days and awareness months, pick out a few that are relevant and put them on your editorial calendar. If you don't have an editorial calendar, now is an ideal time to start one. It's a great way to stay organized and relevant. Wavve has an article that outlines 8 valuable tips you can use while creating an editorial calendar.
​ 📢^^ YOUR AD HERE! Knock, Knock. Who's there? Spotlight. Spotlight, who?​ This email goes to registered creators at wavve.co or those subscribed to The Wavve Blog. Wavve helps [WORK_ROLE GOES HERE] creators grow their influence online with social video and text. |
Wavve Audio Insider
Join 180,000+ creators receiving insider insights about the audio industry, covering podcasting, content marketing, and social media. Wavve is a technology company helping audio creators and brands easily amplify content to grow their audience, impact, and influence.
How to Promote Your Podcast Effective promotion starts with a solid show. Validate a few episodes, then focus on clear messaging and consistent systems. 1. Build the Basics Define your topic, audience, and value. Create a clean, SEO-friendly website for easy discovery. 2. Use Your Own Channels Send episode updates via email. Share clips, quotes, and summaries on social. 3. Repurpose Smartly Short video clips Written summaries Simple quote graphics 4. Expand Your Reach List your podcast on all...
Podcast Diversity Report Reveals Major Gaps A new USC Annenberg Inclusion Initiative study shows that top U.S. podcasts still lack meaningful diversity—especially compared to leading TV, film, and music. Key findings: 64% of hosts on top 2024 U.S. podcasts are men. Video podcasts skew even more male, with the biggest imbalance in business & tech—92% male-hosted. Women-hosted shows still feature mostly male guests (54%). True crime is the only category with a female-majority of hosts (53%),...
Find Your Next Podcast Topic Choosing a strong topic is one of the most important steps in launching (or refreshing) a podcast. When you pick something you're genuinely curious about, it’s easier to stay consistent — and much easier to attract listeners who stick around. This guide offers 60+ niche topic ideas ranging from psychology, tech, DIY, reviews, outdoor adventures, storytelling, and true crime to finance, branding, food, fitness, and more. You’ll also find 15 podcast format options —...