Podcasting’s Growth vs. Preservation: What’s Next?

• Video is booming: YouTube podcasts are expanding the audience — but traditional RSS episode production dipped slightly.
• Audience demand is strong: Listeners are spending around 6 hours per week with podcasts, showing healthy growth despite supply shifts.
• Global concerns: France aims to protect cultural audio formats like documentaries, the UK seeks economic recognition for podcasting, and Canada fears losing local voices to U.S.-dominated content.
• Why it matters: As video-first formats take over, rich, narrative-driven podcasting — which demands time and craft — may struggle to survive.
• The solution: Support diverse formats with targeted funding and policies — embracing innovation while protecting podcasting’s unique soul.

Podcasting can grow AND preserve its creative magic — if we balance both.

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