The New Power Listeners: Wellness-Driven & Ready to Engage



Podcast Listeners Are Choosing Growth — Here’s What That Means for You

A new study reveals that nearly half of Health & Fitness listeners also follow Self-Improvement podcasts — and vice versa. This points to a shared mindset: growth, intentionality, and a holistic approach to wellness.

Who They Are
These listeners:

  • Crave learning and personal growth
  • Value both mental and physical well-being
  • Frequently recommend podcasts to others

Why It Matters
They’re not just tuning in — they’re transforming. For creators and brands, this means reaching an engaged, purpose-driven audience that sees podcasting as a tool for long-term change.

These aren’t just podcast fans. They’re wellness-focused changemakers.


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