In today’s email:
Content Marketing: What It Is and Why You Should CareWe talk about content marketing here a lot. It can be a pretty all-encompassing term, and don't think that it just applies to marketing in business.
Content marketing is the process for creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience.
- Content Marketing Institute
In reality, podcasters are essentially content marketers, developing stories to share in the hopes of building relationships with audiences who choose to be a part of their podcast brand. As a podcaster, it's a really good idea to keep up on content marketing trends and tactics. One great place to start is the Content Marketing Institute. They've been in the business a long time and know their stuff. You'll be surprised at how much it content marketing overlaps with podcasting. And, you'll likely be able to employ some content best practices in an effort to improve your reach and resonance. The Role of Podcasts in Content Marketing Strategies Podcasts have become a vital component of modern content marketing strategies. They offer a unique way to engage audiences, build brand authority, and drive traffic to a business. In a recent Wavve blog post, we explored the role of podcasts in content marketing.
Analysis: Bright and energetic. That's the feeling conveyed by the use of swaths of different colors here. It's subtle enough to not be overwhelming, and it doesn't obscure from the podcast details that are important. Overall, this is an inviting, colorful way to highlight a podcast. 📖 Read your favorite podcast's transcript on your iPhone. See how. 💲 5 content marketing ideas for August. See the list. 📢^^ YOUR AD HERE! Knock, Knock. Who's there? Spotlight. Spotlight, who? This email goes to registered creators at wavve.co or those subscribed to The Wavve Blog. Wavve helps [WORK_ROLE GOES HERE] creators grow their influence online with social video and text. |
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In Case You (Were Podcasting and) Missed It 🗳️ You mean it's not all about a continuous stream of TV attack ads and unsolicited texts? The New Yorker examines the role podcasts are playing in the 2024 election. 🦃 Now is a good time to add to your editorial calendar. PracticalEcommerce.com has 5 content marketing ideas for November. 🎧 Hey, look at me! Sounds Profitable examines podcasting's constant battle for attention. 🦾 Back to our inevitable bot overlords. This article posted on Medium...