What Is Content Marketing and Why Should Podcasters Care?


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In today’s email:

  1. Content Marketing: What It Is and Why You Should Care
  2. The Role of Podcasts in Content Marketing
  3. Design of the Week
  4. Missed and Listed

Content Marketing: What It Is and Why You Should Care

We talk about content marketing here a lot. It can be a pretty all-encompassing term, and don't think that it just applies to marketing in business.

Content marketing is the process for creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience.
- Content Marketing Institute

In reality, podcasters are essentially content marketers, developing stories to share in the hopes of building relationships with audiences who choose to be a part of their podcast brand.

As a podcaster, it's a really good idea to keep up on content marketing trends and tactics. One great place to start is the Content Marketing Institute. They've been in the business a long time and know their stuff.

You'll be surprised at how much it content marketing overlaps with podcasting. And, you'll likely be able to employ some content best practices in an effort to improve your reach and resonance.


The Role of Podcasts in Content Marketing Strategies

Podcasts have become a vital component of modern content marketing strategies. They offer a unique way to engage audiences, build brand authority, and drive traffic to a business. In a recent Wavve blog post, we explored the role of podcasts in content marketing.

  • Enhancing audience engagment
  • Building brand authority and trust
  • Driving traffic and lead generation
  • Repurposing content
  • Strengthening SEO
  • Creating a loyal community
  • Leveraging guest appearances
  • Monetization opportunities

DESIGN OF THE WEEK

Analysis: Bright and energetic. That's the feeling conveyed by the use of swaths of different colors here. It's subtle enough to not be overwhelming, and it doesn't obscure from the podcast details that are important. Overall, this is an inviting, colorful way to highlight a podcast.


MISSED AND LISTED

📖 Read your favorite podcast's transcript on your iPhone. See how.

💲 5 content marketing ideas for August. See the list.


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