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Weekly Wrap: Two Ways to Control the Message, AI's Role in Content Marketing, and More
In Case You (Were Podcasting and) Missed It💰 I prefer my millionaires to be approachable. How some CEOs are using podcasts as a way to control the message. 🏈 This is another way to control the message. The New England Patriots took down one of their podcast episodes because they didn't like some of the content. 🎧 Sounds Profitable correlates podcasting choices to the size of a Liquid Death can. Trust me, it makes sense. 📋 A serial killer, single women, pub trivia...all topics on Guardian's best podcasts of the week list. 🤖 Embracing our future bot overlords. TechTarget examines, in detail, how AI will affect the future of content marketing. The Lighter SideSports-related podcasts have been making the news lately, in particular the Kelce brothers who recently inked a massive deal. This is what AI thinks popular football podcasters look like. You'd think with all that money, this guy could move out of the locker room and into a studio (or maybe he spent it all on the watch). The pennants are nice touch though.
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Join 180,000+ creators receiving insider insights about the audio industry, covering podcasting, content marketing, and social media. Wavve is a technology company helping audio creators and brands easily amplify content to grow their audience, impact, and influence.
How to Promote Your Podcast Effective promotion starts with a solid show. Validate a few episodes, then focus on clear messaging and consistent systems. 1. Build the Basics Define your topic, audience, and value. Create a clean, SEO-friendly website for easy discovery. 2. Use Your Own Channels Send episode updates via email. Share clips, quotes, and summaries on social. 3. Repurpose Smartly Short video clips Written summaries Simple quote graphics 4. Expand Your Reach List your podcast on all...
Podcast Diversity Report Reveals Major Gaps A new USC Annenberg Inclusion Initiative study shows that top U.S. podcasts still lack meaningful diversity—especially compared to leading TV, film, and music. Key findings: 64% of hosts on top 2024 U.S. podcasts are men. Video podcasts skew even more male, with the biggest imbalance in business & tech—92% male-hosted. Women-hosted shows still feature mostly male guests (54%). True crime is the only category with a female-majority of hosts (53%),...
Find Your Next Podcast Topic Choosing a strong topic is one of the most important steps in launching (or refreshing) a podcast. When you pick something you're genuinely curious about, it’s easier to stay consistent — and much easier to attract listeners who stick around. This guide offers 60+ niche topic ideas ranging from psychology, tech, DIY, reviews, outdoor adventures, storytelling, and true crime to finance, branding, food, fitness, and more. You’ll also find 15 podcast format options —...