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Weekly Wrap: Two Ways to Control the Message, AI's Role in Content Marketing, and More
In Case You (Were Podcasting and) Missed It💰 I prefer my millionaires to be approachable. How some CEOs are using podcasts as a way to control the message. 🏈 This is another way to control the message. The New England Patriots took down one of their podcast episodes because they didn't like some of the content. 🎧 Sounds Profitable correlates podcasting choices to the size of a Liquid Death can. Trust me, it makes sense. 📋 A serial killer, single women, pub trivia...all topics on Guardian's best podcasts of the week list. 🤖 Embracing our future bot overlords. TechTarget examines, in detail, how AI will affect the future of content marketing. The Lighter SideSports-related podcasts have been making the news lately, in particular the Kelce brothers who recently inked a massive deal. This is what AI thinks popular football podcasters look like. You'd think with all that money, this guy could move out of the locker room and into a studio (or maybe he spent it all on the watch). The pennants are nice touch though.
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Who Gets to Start a Podcast — and Who Doesn’t? As we kick off 2026, it’s the perfect time to look at who’s entering podcasting — and who’s being left behind. The Creators 2025 study reveals structural gaps that appear before a mic is ever turned on.Key Insights: • Entry barriers exist: 8% of women create podcasts vs. 15% of men. • Retention isn’t the problem: Women who start are slightly more likely to continue than men (69% vs. 67%). • The gap predates video: Historically, 23% of men vs. 12%...
Repeatable Podcast Episode Ideas That Keep You Consistent Running out of episode ideas usually isn’t a creativity problem—it’s a systems problem. This article outlines repeatable episode formats that make planning easier and help podcasters stay consistent over time. Key approaches include: Foundational episodes that explain how you think and what you believe Audience-driven episodes built around real listener questions Focused interviews centered on one clear insight or decision Solo...
In Case You (Were Podcasting and) Missed It YouTube Podcasts See Big Growth on TVPodcasts on YouTube were watched for 700M hours on TVs in October, nearly double year over year. Despite the growth, podcasts still account for only a small share of total YouTube TV viewing. Bill Simmons Podcast Moves to Netflix Live The Bill Simmons Podcast will stream live on Netflix starting January 11 (US only). The deal is exclusive, meaning the show will no longer appear in full on YouTube. iHeartRadio to...