Join 180,000+ creators receiving insider insights about the audio industry, covering podcasting, content marketing, and social media. Wavve is a technology company helping audio creators and brands easily amplify content to grow their audience, impact, and influence.
Weekly Wrap: Two Ways to Control the Message, AI's Role in Content Marketing, and More
In Case You (Were Podcasting and) Missed It💰 I prefer my millionaires to be approachable. How some CEOs are using podcasts as a way to control the message. 🏈 This is another way to control the message. The New England Patriots took down one of their podcast episodes because they didn't like some of the content. 🎧 Sounds Profitable correlates podcasting choices to the size of a Liquid Death can. Trust me, it makes sense. 📋 A serial killer, single women, pub trivia...all topics on Guardian's best podcasts of the week list. 🤖 Embracing our future bot overlords. TechTarget examines, in detail, how AI will affect the future of content marketing. The Lighter SideSports-related podcasts have been making the news lately, in particular the Kelce brothers who recently inked a massive deal. This is what AI thinks popular football podcasters look like. You'd think with all that money, this guy could move out of the locker room and into a studio (or maybe he spent it all on the watch). The pennants are nice touch though.
📢^^ YOUR AD HERE! Knock, Knock. Who's there? Spotlight. Spotlight, who? This email goes to registered creators at wavve.co or those subscribed to The Wavve Blog. Wavve helps [WORK_ROLE GOES HERE] creators grow their influence online with social video and text. |
Wavve Audio Insider
Join 180,000+ creators receiving insider insights about the audio industry, covering podcasting, content marketing, and social media. Wavve is a technology company helping audio creators and brands easily amplify content to grow their audience, impact, and influence.
In Case You (Were Podcasting and) Missed It Home Is Now Where Americans Listen MostAmericans now consume most audio at home, not in cars, with at-home listening stabilizing at around 55% of total audio use, per Edison Research. Video Podcasts Still Struggle Across AppsAlthough video podcasts exist in open RSS, most podcast apps don’t fully support video playback. Only a small share of listeners actually see video when pressing play. Podcast Launches Inched Up in 2025New podcast feeds rose...
How to Stop Hating the Sound of Your Voice on a Podcast Many podcasters dislike the sound of their own voice — and that reaction is completely normal. This article explains why we hear ourselves differently than others do, and why confidence improves naturally with practice. It also offers five practical techniques to sound more natural and engaging on mic: Speak naturally, not in a “radio voice” Vary your pace to avoid sounding flat or robotic Use intentional pauses to add emphasis Change...
Who Gets to Start a Podcast — and Who Doesn’t? As we kick off 2026, it’s the perfect time to look at who’s entering podcasting — and who’s being left behind. The Creators 2025 study reveals structural gaps that appear before a mic is ever turned on.Key Insights: • Entry barriers exist: 8% of women create podcasts vs. 15% of men. • Retention isn’t the problem: Women who start are slightly more likely to continue than men (69% vs. 67%). • The gap predates video: Historically, 23% of men vs. 12%...