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Weekly Wrap: Two Ways to Control the Message, AI's Role in Content Marketing, and More
In Case You (Were Podcasting and) Missed It💰 I prefer my millionaires to be approachable. How some CEOs are using podcasts as a way to control the message. 🏈 This is another way to control the message. The New England Patriots took down one of their podcast episodes because they didn't like some of the content. 🎧 Sounds Profitable correlates podcasting choices to the size of a Liquid Death can. Trust me, it makes sense. 📋 A serial killer, single women, pub trivia...all topics on Guardian's best podcasts of the week list. 🤖 Embracing our future bot overlords. TechTarget examines, in detail, how AI will affect the future of content marketing. The Lighter SideSports-related podcasts have been making the news lately, in particular the Kelce brothers who recently inked a massive deal. This is what AI thinks popular football podcasters look like. You'd think with all that money, this guy could move out of the locker room and into a studio (or maybe he spent it all on the watch). The pennants are nice touch though.
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The Inventory and the Scale: Growing Audiences Starts with Creators Following up on last week’s look at entry barriers, this week we dive into how to support underrepresented creators so podcast audiences can truly grow in 2026.Key Takeaways: • Representation shapes audiences: Audiences reflect the diversity of creators; marketing alone isn’t enough. • Different challenges, different solutions: • Entry barriers for women need role models and industry support. • Retention challenges for LGBTQ+...
Books Every Podcaster Can Learn From Podcasting tools and platforms change fast—but the fundamentals don’t. This curated reading list highlights books that help podcasters strengthen the skills that matter most: storytelling, interviewing, audience understanding, creativity, and sustainable growth. The recommendations span narrative audio, journalism, interviews, collaboration, mindset, and monetization. Some focus on craft and story structure, others on building trust with listeners, growing...
In Case You (Were Podcasting and) Missed It Home Is Now Where Americans Listen MostAmericans now consume most audio at home, not in cars, with at-home listening stabilizing at around 55% of total audio use, per Edison Research. Video Podcasts Still Struggle Across AppsAlthough video podcasts exist in open RSS, most podcast apps don’t fully support video playback. Only a small share of listeners actually see video when pressing play. Podcast Launches Inched Up in 2025New podcast feeds rose...