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Weekly Wrap: True Crime, Hawk Tuah and More Insights from the Week
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In Case You (Were Podcasting and) Missed It🎧 This is meta. A new podcast examines why listeners are obsessed with true crime podcasts. 📊 A survey reveals which social media platform is a top choice for user generated content marketing. You'll be surprised by the result. ❓ Yup, the "Hawk Tuah" girl now has a podcast. IYKYK. 🏆 It's all about good storytelling, and the story behind NPR's middle school podcast winner is a good one. 🤷🏻♀️ Guardian's list of the best podcasts of the week includes New Order, LeVar Burton and Cush Jumbo. Proving there's something for everyone in podcasting (see Hawk Tuah above). The Lighter SideYup, week three of Google's AI Test Kitchen brings us more fun. This is what AI thinks a true crime podcast listener looks like. She's clearly terrified, so the podcast must be a good one.
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Join 180,000+ creators receiving insider insights about the audio industry, covering podcasting, content marketing, and social media. Wavve is a technology company helping audio creators and brands easily amplify content to grow their audience, impact, and influence.
In Case You (Were Podcasting and) Missed It Audio Still #1 for Podcast ListeningNew research shows audio remains dominant: only 8% watch podcasts exclusively on YouTube, and most YouTube viewers also listen elsewhere. Apple Podcasts Releases 2025 Top ChartsApple shared 2025’s most popular shows, new launches, most followed, most shared, and top channels across 70 countries. New Study: The Real Cost of Adding VideoA fresh report finds video production is 77% more expensive, requires 50% more...
Another week, another round of “creators are the future and everyone else is just catching up.” We’re here to break down what happened across music, podcasts, audiobooks, and film—so you don’t have to doomscroll before your first coffee.
Using Music in Your Podcast (What You Need to Know) Music can boost your podcast’s identity and professionalism — but only when used legally and thoughtfully. When to Use Music Short intro/outro themes help branding. Background beds and transitions can add mood but increase editing time. Keep all music brief and unobtrusive. Legal Music Options Royalty-free tracks (licensed once or via subscription). Creative Commons music (many options free with attribution). Public domain works (but only if...