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Weekly Wrap: True Crime, Hawk Tuah and More Insights from the Week
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In Case You (Were Podcasting and) Missed It🎧 This is meta. A new podcast examines why listeners are obsessed with true crime podcasts. 📊 A survey reveals which social media platform is a top choice for user generated content marketing. You'll be surprised by the result. ❓ Yup, the "Hawk Tuah" girl now has a podcast. IYKYK. 🏆 It's all about good storytelling, and the story behind NPR's middle school podcast winner is a good one. 🤷🏻♀️ Guardian's list of the best podcasts of the week includes New Order, LeVar Burton and Cush Jumbo. Proving there's something for everyone in podcasting (see Hawk Tuah above). The Lighter SideYup, week three of Google's AI Test Kitchen brings us more fun. This is what AI thinks a true crime podcast listener looks like. She's clearly terrified, so the podcast must be a good one.
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How to Promote Your Podcast Effective promotion starts with a solid show. Validate a few episodes, then focus on clear messaging and consistent systems. 1. Build the Basics Define your topic, audience, and value. Create a clean, SEO-friendly website for easy discovery. 2. Use Your Own Channels Send episode updates via email. Share clips, quotes, and summaries on social. 3. Repurpose Smartly Short video clips Written summaries Simple quote graphics 4. Expand Your Reach List your podcast on all...
Podcast Diversity Report Reveals Major Gaps A new USC Annenberg Inclusion Initiative study shows that top U.S. podcasts still lack meaningful diversity—especially compared to leading TV, film, and music. Key findings: 64% of hosts on top 2024 U.S. podcasts are men. Video podcasts skew even more male, with the biggest imbalance in business & tech—92% male-hosted. Women-hosted shows still feature mostly male guests (54%). True crime is the only category with a female-majority of hosts (53%),...
Find Your Next Podcast Topic Choosing a strong topic is one of the most important steps in launching (or refreshing) a podcast. When you pick something you're genuinely curious about, it’s easier to stay consistent — and much easier to attract listeners who stick around. This guide offers 60+ niche topic ideas ranging from psychology, tech, DIY, reviews, outdoor adventures, storytelling, and true crime to finance, branding, food, fitness, and more. You’ll also find 15 podcast format options —...