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Weekly Wrap: True Crime, Hawk Tuah and More Insights from the Week
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In Case You (Were Podcasting and) Missed It🎧 This is meta. A new podcast examines why listeners are obsessed with true crime podcasts. 📊 A survey reveals which social media platform is a top choice for user generated content marketing. You'll be surprised by the result. ❓ Yup, the "Hawk Tuah" girl now has a podcast. IYKYK. 🏆 It's all about good storytelling, and the story behind NPR's middle school podcast winner is a good one. 🤷🏻♀️ Guardian's list of the best podcasts of the week includes New Order, LeVar Burton and Cush Jumbo. Proving there's something for everyone in podcasting (see Hawk Tuah above). The Lighter SideYup, week three of Google's AI Test Kitchen brings us more fun. This is what AI thinks a true crime podcast listener looks like. She's clearly terrified, so the podcast must be a good one.
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Join 180,000+ creators receiving insider insights about the audio industry, covering podcasting, content marketing, and social media. Wavve is a technology company helping audio creators and brands easily amplify content to grow their audience, impact, and influence.
Podcast Diversity Report Reveals Major Gaps A new USC Annenberg Inclusion Initiative study shows that top U.S. podcasts still lack meaningful diversity—especially compared to leading TV, film, and music. Key findings: 64% of hosts on top 2024 U.S. podcasts are men. Video podcasts skew even more male, with the biggest imbalance in business & tech—92% male-hosted. Women-hosted shows still feature mostly male guests (54%). True crime is the only category with a female-majority of hosts (53%),...
Find Your Next Podcast Topic Choosing a strong topic is one of the most important steps in launching (or refreshing) a podcast. When you pick something you're genuinely curious about, it’s easier to stay consistent — and much easier to attract listeners who stick around. This guide offers 60+ niche topic ideas ranging from psychology, tech, DIY, reviews, outdoor adventures, storytelling, and true crime to finance, branding, food, fitness, and more. You’ll also find 15 podcast format options —...
In Case You (Were Podcasting and) Missed It Audio Still #1 for Podcast ListeningNew research shows audio remains dominant: only 8% watch podcasts exclusively on YouTube, and most YouTube viewers also listen elsewhere. Apple Podcasts Releases 2025 Top ChartsApple shared 2025’s most popular shows, new launches, most followed, most shared, and top channels across 70 countries. New Study: The Real Cost of Adding VideoA fresh report finds video production is 77% more expensive, requires 50% more...