Weekly Wrap: True Crime, Hawk Tuah and More Insights from the Week


Sponsored by: Raptive

Make more money from your website & future-proof your business with Raptive—guaranteed

Cash in on your content in a bigger way! Join Raptive and earn a +15% higher RPM on top of year-over-year growth—guaranteed.

As the world’s largest ad management platform, our best-in-class ad code optimizations, direct sales team, exclusive partnerships, and customized recommendations deliver industry-leading RPMs.

Plus, you will immediately gain access to a team of 350+ experts and an exclusive suite of services and solutions to drive revenue, build audience, and future-proof your business.

Apply now if your site is 100% original content and consistently earns 100K+ PVs per month.


In Case You (Were Podcasting and) Missed It

🎧 This is meta. A new podcast examines why listeners are obsessed with true crime podcasts.

📊 A survey reveals which social media platform is a top choice for user generated content marketing. You'll be surprised by the result.

❓ Yup, the "Hawk Tuah" girl now has a podcast. IYKYK.

🏆 It's all about good storytelling, and the story behind NPR's middle school podcast winner is a good one.

🤷🏻‍♀️ Guardian's list of the best podcasts of the week includes New Order, LeVar Burton and Cush Jumbo. Proving there's something for everyone in podcasting (see Hawk Tuah above).


The Lighter Side

Yup, week three of Google's AI Test Kitchen brings us more fun. This is what AI thinks a true crime podcast listener looks like. She's clearly terrified, so the podcast must be a good one.


Gain Valuable Insights from the Wavve Blog

We cover everything from the best ways to build an audience and successful podcast marketing strategies to choosing the right equipment on a budget.

Learn all about the podcast industry from those who know.

📢^^ YOUR AD HERE! Knock, Knock. Who's there? Spotlight. Spotlight, who?
Spotlight your brand in our newsletter! Join the fun, grab limited spots, and reach thousands.
Act fast!💡🌠

This email goes to registered creators at wavve.co or those subscribed to The Wavve Blog. Wavve helps [WORK_ROLE GOES HERE] creators grow their influence online with social video and text.

Wavve Audio Insider

Join 180,000+ creators receiving insider insights about the audio industry, covering podcasting, content marketing, and social media. Wavve is a technology company helping audio creators and brands easily amplify content to grow their audience, impact, and influence.

Read more from Wavve Audio Insider
Boost Your Podcast Reach with Stunning Cover Art & Thumbnails

Make Your Podcast Stand Out: Cover Art & Thumbnail Tips Effective Podcast Cover Rules Use minimal, meaningful text (5 words max). Choose clean, readable fonts (bold sans-serif). Ensure high contrast between text and background. Keep it simple — avoid clutter and cliché images. Reflect your podcast’s brand and tone visually. Always test your design at small sizes for readability. Strong Episode Thumbnail Design Use a consistent template with podcast branding for all episodes. Feature unique...

Boost Your Podcast: Free SEO Tool, Video Trends & Latest Findings

In Case You (Were Podcasting and) Missed It U.S. leads in video podcast growthAbout 15% of Americans listen to podcasts weekly, with many shows now available as videos on YouTube and TikTok. In contrast, Northern Europe still prefers traditional audio. The U.S. is leading the shift toward video podcasting. Read more Free SEO tool by PodsqueezePodsqueeze launched a free tool that helps podcasters improve discoverability by suggesting keywords, titles, and descriptions — no tech skills...

Podcast Sound Secrets: Gear & Tips You Can Trust

Gear Tips to Boost Your Podcast Quality After 500+ podcast episodes, Buzzsprout’s Alban Brooke shares the gear he actually recommends — no affiliate links, just honest, real-world advice from years of hands-on experience. Best beginner setup under $100 — including why the Samson Q2U mic is a game changer for clear audio without extra equipment. Pro-level gear that delivers studio-quality sound, perfect if you want to upgrade without overspending. Key tip: Always monitor your recording with...