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Weekly Wrap: True Crime, Hawk Tuah and More Insights from the Week
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In Case You (Were Podcasting and) Missed It🎧 This is meta. A new podcast examines why listeners are obsessed with true crime podcasts. 📊 A survey reveals which social media platform is a top choice for user generated content marketing. You'll be surprised by the result. ❓ Yup, the "Hawk Tuah" girl now has a podcast. IYKYK. 🏆 It's all about good storytelling, and the story behind NPR's middle school podcast winner is a good one. 🤷🏻♀️ Guardian's list of the best podcasts of the week includes New Order, LeVar Burton and Cush Jumbo. Proving there's something for everyone in podcasting (see Hawk Tuah above). The Lighter SideYup, week three of Google's AI Test Kitchen brings us more fun. This is what AI thinks a true crime podcast listener looks like. She's clearly terrified, so the podcast must be a good one.
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Who Gets to Start a Podcast — and Who Doesn’t? As we kick off 2026, it’s the perfect time to look at who’s entering podcasting — and who’s being left behind. The Creators 2025 study reveals structural gaps that appear before a mic is ever turned on.Key Insights: • Entry barriers exist: 8% of women create podcasts vs. 15% of men. • Retention isn’t the problem: Women who start are slightly more likely to continue than men (69% vs. 67%). • The gap predates video: Historically, 23% of men vs. 12%...
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In Case You (Were Podcasting and) Missed It YouTube Podcasts See Big Growth on TVPodcasts on YouTube were watched for 700M hours on TVs in October, nearly double year over year. Despite the growth, podcasts still account for only a small share of total YouTube TV viewing. Bill Simmons Podcast Moves to Netflix Live The Bill Simmons Podcast will stream live on Netflix starting January 11 (US only). The deal is exclusive, meaning the show will no longer appear in full on YouTube. iHeartRadio to...