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Weekly Wrap: True Crime, Hawk Tuah and More Insights from the Week
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In Case You (Were Podcasting and) Missed It🎧 This is meta. A new podcast examines why listeners are obsessed with true crime podcasts. 📊 A survey reveals which social media platform is a top choice for user generated content marketing. You'll be surprised by the result. ❓ Yup, the "Hawk Tuah" girl now has a podcast. IYKYK. 🏆 It's all about good storytelling, and the story behind NPR's middle school podcast winner is a good one. 🤷🏻♀️ Guardian's list of the best podcasts of the week includes New Order, LeVar Burton and Cush Jumbo. Proving there's something for everyone in podcasting (see Hawk Tuah above). The Lighter SideYup, week three of Google's AI Test Kitchen brings us more fun. This is what AI thinks a true crime podcast listener looks like. She's clearly terrified, so the podcast must be a good one.
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Join 180,000+ creators receiving insider insights about the audio industry, covering podcasting, content marketing, and social media. Wavve is a technology company helping audio creators and brands easily amplify content to grow their audience, impact, and influence.
Why Podcast Downloads Improve Accessibility Making podcast episodes downloadable is one of the simplest ways to improve accessibility—and listener trust. Downloads allow people to listen offline, use assistive or custom playback tools, and avoid interruptions caused by poor connectivity or data limits. They also support listeners with visual, cognitive, or neurodivergent needs who benefit from predictable, interruption-free playback. While downloads represent a small share of total listens,...
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