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Weekly Wrap: The Changing Podcast Media Model, an Important Shift in Social Media Community, and More
In Case You (Were Podcasting and) Missed It🎙️ Sounds Profitable wonders if podcasting is the Saab of media channels. It makes sense, trust us. 😳 An insightful article from Mashable about social media and how the feeling of online community is dwindling. 🤖 Tread lightly when messing with our future bot overlords. ChatGPT is hit with a privacy complaint. 💲 Everything you ever wanted to know about sponsored content. ⬆️ The MeidasTouch podcast keeps its steady upward trajectory and tops Rogan again.
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How to Promote Your Podcast Effective promotion starts with a solid show. Validate a few episodes, then focus on clear messaging and consistent systems. 1. Build the Basics Define your topic, audience, and value. Create a clean, SEO-friendly website for easy discovery. 2. Use Your Own Channels Send episode updates via email. Share clips, quotes, and summaries on social. 3. Repurpose Smartly Short video clips Written summaries Simple quote graphics 4. Expand Your Reach List your podcast on all...
Podcast Diversity Report Reveals Major Gaps A new USC Annenberg Inclusion Initiative study shows that top U.S. podcasts still lack meaningful diversity—especially compared to leading TV, film, and music. Key findings: 64% of hosts on top 2024 U.S. podcasts are men. Video podcasts skew even more male, with the biggest imbalance in business & tech—92% male-hosted. Women-hosted shows still feature mostly male guests (54%). True crime is the only category with a female-majority of hosts (53%),...
Find Your Next Podcast Topic Choosing a strong topic is one of the most important steps in launching (or refreshing) a podcast. When you pick something you're genuinely curious about, it’s easier to stay consistent — and much easier to attract listeners who stick around. This guide offers 60+ niche topic ideas ranging from psychology, tech, DIY, reviews, outdoor adventures, storytelling, and true crime to finance, branding, food, fitness, and more. You’ll also find 15 podcast format options —...