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Weekly Wrap: The Changing Podcast Media Model, an Important Shift in Social Media Community, and More
In Case You (Were Podcasting and) Missed It🎙️ Sounds Profitable wonders if podcasting is the Saab of media channels. It makes sense, trust us. 😳 An insightful article from Mashable about social media and how the feeling of online community is dwindling. 🤖 Tread lightly when messing with our future bot overlords. ChatGPT is hit with a privacy complaint. 💲 Everything you ever wanted to know about sponsored content. ⬆️ The MeidasTouch podcast keeps its steady upward trajectory and tops Rogan again.
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Join 180,000+ creators receiving insider insights about the audio industry, covering podcasting, content marketing, and social media. Wavve is a technology company helping audio creators and brands easily amplify content to grow their audience, impact, and influence.
Another week, another round of “creators are the future and everyone else is just catching up.” We’re here to break down what happened across music, podcasts, audiobooks, and film—so you don’t have to doomscroll before your first coffee.
5 Scheduling Mistakes That Hurt Your Podcast’s Social Media Scheduling posts saves time — but if you’re not careful, automation can backfire. Here are the key pitfalls to avoid: Over-scheduling: Too many pre-planned posts make your feed feel rigid and out of touch. Keep room for timely content. Same post everywhere: Each platform needs its own tone and format — don’t copy/paste. Ignoring analytics: Review performance regularly or you’ll keep posting at the wrong times. Outdated posts: Bulk...
Industry Spotlight: The Overlooked Audience Driving Future Podcast Growth Podcast listening time is rising — now over 6 hours 20 minutes per week — even as overall reach flattens. The industry’s biggest growth opportunity, according to the latest analysis, is women 55+, a demographic that currently spends far less time with podcasts than men and adults 18–54. Why it matters: Podcasts are the #1 ad-supported medium for capturing attention among both men and women. They are also the most...