In Case You (Were Podcasting and) Missed It🏆 The Ambie Awards were this week. See who took home some shiny hardware for great podcasting. 🧹 International Harry Potter Day is May 2. Who knew? Practical Ecommerce has a few other content ideas specific to May. 🎙️ Patreon is forming a podcast partnership with Sony and Wondery. 🎯 Podcasts are playing a larger role in brand strategy. Ad Age examines why. ⏱️ YouTube Shorts is beginning to look a lot like TikTok.
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The Podcast Ad Boom: What You Need to Know Right Now The podcast advertising market is growing rapidly, creating significant opportunities for podcasters: 78% of agencies and brands are already advertising in podcasts — that’s a 5X increase since 2015. 69% say they plan to spend on podcast ads in the next six months, setting a new eleven-year record. 91% have discussed podcast advertising as a potential media investment, indicating strong interest. Despite this growth, many advertisers are...
Make Your Podcast Stand Out: Cover Art & Thumbnail Tips Effective Podcast Cover Rules Use minimal, meaningful text (5 words max). Choose clean, readable fonts (bold sans-serif). Ensure high contrast between text and background. Keep it simple — avoid clutter and cliché images. Reflect your podcast’s brand and tone visually. Always test your design at small sizes for readability. Strong Episode Thumbnail Design Use a consistent template with podcast branding for all episodes. Feature unique...
In Case You (Were Podcasting and) Missed It U.S. leads in video podcast growthAbout 15% of Americans listen to podcasts weekly, with many shows now available as videos on YouTube and TikTok. In contrast, Northern Europe still prefers traditional audio. The U.S. is leading the shift toward video podcasting. Read more Free SEO tool by PodsqueezePodsqueeze launched a free tool that helps podcasters improve discoverability by suggesting keywords, titles, and descriptions — no tech skills...