In Case You (Were Podcasting and) Missed It🏆 The Ambie Awards were this week. See who took home some shiny hardware for great podcasting. 🧹 International Harry Potter Day is May 2. Who knew? Practical Ecommerce has a few other content ideas specific to May. 🎙️ Patreon is forming a podcast partnership with Sony and Wondery. 🎯 Podcasts are playing a larger role in brand strategy. Ad Age examines why. ⏱️ YouTube Shorts is beginning to look a lot like TikTok.
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5 Scheduling Mistakes That Hurt Your Podcast’s Social Media Scheduling posts saves time — but if you’re not careful, automation can backfire. Here are the key pitfalls to avoid: Over-scheduling: Too many pre-planned posts make your feed feel rigid and out of touch. Keep room for timely content. Same post everywhere: Each platform needs its own tone and format — don’t copy/paste. Ignoring analytics: Review performance regularly or you’ll keep posting at the wrong times. Outdated posts: Bulk...
Industry Spotlight: The Overlooked Audience Driving Future Podcast Growth Podcast listening time is rising — now over 6 hours 20 minutes per week — even as overall reach flattens. The industry’s biggest growth opportunity, according to the latest analysis, is women 55+, a demographic that currently spends far less time with podcasts than men and adults 18–54. Why it matters: Podcasts are the #1 ad-supported medium for capturing attention among both men and women. They are also the most...
Another week, another round of “creators are the future and everyone else is just catching up.” We’re here to break down what happened across music, podcasts, audiobooks, and film—so you don’t have to doomscroll before your first coffee.