In Case You (Were Podcasting and) Missed It🏆 The Ambie Awards were this week. See who took home some shiny hardware for great podcasting. 🧹 International Harry Potter Day is May 2. Who knew? Practical Ecommerce has a few other content ideas specific to May. 🎙️ Patreon is forming a podcast partnership with Sony and Wondery. 🎯 Podcasts are playing a larger role in brand strategy. Ad Age examines why. ⏱️ YouTube Shorts is beginning to look a lot like TikTok.
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Smart Gift Ideas Podcasters Will Actually Use This 2025 gift guide highlights practical, podcaster-approved ideas for every budget — from small studio essentials to serious gear upgrades. The focus is on gifts that improve sound quality, workflow, comfort, and on-camera presence, whether for beginners or experienced creators. What stands out: Everyday essentials like windscreens, cable organizers, and rechargeable batteries solve real studio frustrations. Mid-range upgrades (mics, interfaces,...
Episode Length: What Really Matters (and What Doesn’t) How long should your podcast episodes be? There’s no universal rule — the ideal length is simply as long as your content stays valuable. Don’t stretch an episode to fill time, and don’t cut it short if the substance isn’t there yet. While most listeners prefer episodes between 15–60 minutes, data shows huge variation across genres. What matters more is consistency, a clear format, and releasing episodes your audience can rely on. Bottom...
How to Promote Your Podcast Effective promotion starts with a solid show. Validate a few episodes, then focus on clear messaging and consistent systems. 1. Build the Basics Define your topic, audience, and value. Create a clean, SEO-friendly website for easy discovery. 2. Use Your Own Channels Send episode updates via email. Share clips, quotes, and summaries on social. 3. Repurpose Smartly Short video clips Written summaries Simple quote graphics 4. Expand Your Reach List your podcast on all...