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Weekly Wrap: The 60 Minutes Franchise Makes a Move, Big Money Podcasts, and More AI
In Case You (Were Podcasting and) Missed It⏱️ Does "fast" mean it will be quicker than an hour? CBS is debuting the 60 Minutes FAST channel. 60 Minutes continues to be a content juggernaut across all kinds of platforms. 📊 Big dollar podcasting deals mean good things for podcasting overall. These big time hosts are getting big time deals. 🤖 Banter between AI hosts is now a thing (whether it's intelligent banter or not remains to be seen). How Google is using AI to generate podcasts from your ideas. ☑️ If you're one of the few who just haven't had enough politics yet. Audible lists the most listened to top 11 political podcasts of 2024. The Lighter SideWe are indeed still messing around with Google's AI Test Kitchen. This week's is easily the most insightful image generation to date. The prompt was simply, "what the world looks like without podcasts." Nailed it! The empty headphones are a little eerie, as is the smartphone lying idle (apparently, it no longer serves a purpose without podcasts). Not entirely sure where the cord plugged into the phone goes, but that's a mystery for another day. The bots nailed this one.
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Join 180,000+ creators receiving insider insights about the audio industry, covering podcasting, content marketing, and social media. Wavve is a technology company helping audio creators and brands easily amplify content to grow their audience, impact, and influence.
Industry Spotlight: The Overlooked Audience Driving Future Podcast Growth Podcast listening time is rising — now over 6 hours 20 minutes per week — even as overall reach flattens. The industry’s biggest growth opportunity, according to the latest analysis, is women 55+, a demographic that currently spends far less time with podcasts than men and adults 18–54. Why it matters: Podcasts are the #1 ad-supported medium for capturing attention among both men and women. They are also the most...
Another week, another round of “creators are the future and everyone else is just catching up.” We’re here to break down what happened across music, podcasts, audiobooks, and film—so you don’t have to doomscroll before your first coffee.
How to Make Your Podcast Truly Great Want to level up your podcast? This guide highlights the essentials: Know your audience — niche targeting makes content more engaging. Cut the jargon — explain complex terms so listeners never feel lost. Use transcripts — improve accessibility, SEO, and repurposing. Keep intros tight — limit ads and housekeeping. Upgrade sound quality — clean audio, good mic technique, and a treated room matter. Prepare as a host — research, structure, and strong...