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Weekly Wrap: The 60 Minutes Franchise Makes a Move, Big Money Podcasts, and More AI
In Case You (Were Podcasting and) Missed It⏱️ Does "fast" mean it will be quicker than an hour? CBS is debuting the 60 Minutes FAST channel. 60 Minutes continues to be a content juggernaut across all kinds of platforms. 📊 Big dollar podcasting deals mean good things for podcasting overall. These big time hosts are getting big time deals. 🤖 Banter between AI hosts is now a thing (whether it's intelligent banter or not remains to be seen). How Google is using AI to generate podcasts from your ideas. ☑️ If you're one of the few who just haven't had enough politics yet. Audible lists the most listened to top 11 political podcasts of 2024. The Lighter SideWe are indeed still messing around with Google's AI Test Kitchen. This week's is easily the most insightful image generation to date. The prompt was simply, "what the world looks like without podcasts." Nailed it! The empty headphones are a little eerie, as is the smartphone lying idle (apparently, it no longer serves a purpose without podcasts). Not entirely sure where the cord plugged into the phone goes, but that's a mystery for another day. The bots nailed this one.
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Who Gets to Start a Podcast — and Who Doesn’t? As we kick off 2026, it’s the perfect time to look at who’s entering podcasting — and who’s being left behind. The Creators 2025 study reveals structural gaps that appear before a mic is ever turned on.Key Insights: • Entry barriers exist: 8% of women create podcasts vs. 15% of men. • Retention isn’t the problem: Women who start are slightly more likely to continue than men (69% vs. 67%). • The gap predates video: Historically, 23% of men vs. 12%...
Repeatable Podcast Episode Ideas That Keep You Consistent Running out of episode ideas usually isn’t a creativity problem—it’s a systems problem. This article outlines repeatable episode formats that make planning easier and help podcasters stay consistent over time. Key approaches include: Foundational episodes that explain how you think and what you believe Audience-driven episodes built around real listener questions Focused interviews centered on one clear insight or decision Solo...
In Case You (Were Podcasting and) Missed It YouTube Podcasts See Big Growth on TVPodcasts on YouTube were watched for 700M hours on TVs in October, nearly double year over year. Despite the growth, podcasts still account for only a small share of total YouTube TV viewing. Bill Simmons Podcast Moves to Netflix Live The Bill Simmons Podcast will stream live on Netflix starting January 11 (US only). The deal is exclusive, meaning the show will no longer appear in full on YouTube. iHeartRadio to...