Join 180,000+ creators receiving insider insights about the audio industry, covering podcasting, content marketing, and social media. Wavve is a technology company helping audio creators and brands easily amplify content to grow their audience, impact, and influence.
Weekly Wrap: The 60 Minutes Franchise Makes a Move, Big Money Podcasts, and More AI
In Case You (Were Podcasting and) Missed It⏱️ Does "fast" mean it will be quicker than an hour? CBS is debuting the 60 Minutes FAST channel. 60 Minutes continues to be a content juggernaut across all kinds of platforms. 📊 Big dollar podcasting deals mean good things for podcasting overall. These big time hosts are getting big time deals. 🤖 Banter between AI hosts is now a thing (whether it's intelligent banter or not remains to be seen). How Google is using AI to generate podcasts from your ideas. ☑️ If you're one of the few who just haven't had enough politics yet. Audible lists the most listened to top 11 political podcasts of 2024. The Lighter SideWe are indeed still messing around with Google's AI Test Kitchen. This week's is easily the most insightful image generation to date. The prompt was simply, "what the world looks like without podcasts." Nailed it! The empty headphones are a little eerie, as is the smartphone lying idle (apparently, it no longer serves a purpose without podcasts). Not entirely sure where the cord plugged into the phone goes, but that's a mystery for another day. The bots nailed this one.
📢^^ YOUR AD HERE! Knock, Knock. Who's there? Spotlight. Spotlight, who? This email goes to registered creators at wavve.co or those subscribed to The Wavve Blog. Wavve helps [WORK_ROLE GOES HERE] creators grow their influence online with social video and text. |
Wavve Audio Insider
Join 180,000+ creators receiving insider insights about the audio industry, covering podcasting, content marketing, and social media. Wavve is a technology company helping audio creators and brands easily amplify content to grow their audience, impact, and influence.
Podcast Diversity Report Reveals Major Gaps A new USC Annenberg Inclusion Initiative study shows that top U.S. podcasts still lack meaningful diversity—especially compared to leading TV, film, and music. Key findings: 64% of hosts on top 2024 U.S. podcasts are men. Video podcasts skew even more male, with the biggest imbalance in business & tech—92% male-hosted. Women-hosted shows still feature mostly male guests (54%). True crime is the only category with a female-majority of hosts (53%),...
Find Your Next Podcast Topic Choosing a strong topic is one of the most important steps in launching (or refreshing) a podcast. When you pick something you're genuinely curious about, it’s easier to stay consistent — and much easier to attract listeners who stick around. This guide offers 60+ niche topic ideas ranging from psychology, tech, DIY, reviews, outdoor adventures, storytelling, and true crime to finance, branding, food, fitness, and more. You’ll also find 15 podcast format options —...
In Case You (Were Podcasting and) Missed It Audio Still #1 for Podcast ListeningNew research shows audio remains dominant: only 8% watch podcasts exclusively on YouTube, and most YouTube viewers also listen elsewhere. Apple Podcasts Releases 2025 Top ChartsApple shared 2025’s most popular shows, new launches, most followed, most shared, and top channels across 70 countries. New Study: The Real Cost of Adding VideoA fresh report finds video production is 77% more expensive, requires 50% more...