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Weekly Wrap: How the Curiosity Gap Can Draw an Audience, and More on the Podcast Election
In Case You (Were Podcasting and) Missed It❓ Sounds Profitable talks about creating a curiosity gap to draw in listeners. They also talk about a Scottish synth band. Trust me, it all works together. 🔨 Armie Hammer is creating a podcast to relaunch his acting career. There's a lot to unpack here but we have to start with the name, "Hammertime". 🎃 Trick or treat. This week's best of list from The Guardian includes a few creepy podcasts. 🗳️ More on the "podcast election". Salon explores whether legacy media can still reach voters. 🔥 Chalk this up to news you may not really need to know. People Magazine named Jason and Travis Kelce as the sexiest podcast hosts alive. The Lighter SideBack to the old AI image generator. This is what the 2024 podcast election looks like to our future bot overlords, and frankly we have no idea why. The books and clipboard do look very official though. And the Exit sign in the back? Maybe that's a clever nod to the fact that most of us are ready for this election cycle to be over.
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Episode Length: What Really Matters (and What Doesn’t) How long should your podcast episodes be? There’s no universal rule — the ideal length is simply as long as your content stays valuable. Don’t stretch an episode to fill time, and don’t cut it short if the substance isn’t there yet. While most listeners prefer episodes between 15–60 minutes, data shows huge variation across genres. What matters more is consistency, a clear format, and releasing episodes your audience can rely on. Bottom...
How to Promote Your Podcast Effective promotion starts with a solid show. Validate a few episodes, then focus on clear messaging and consistent systems. 1. Build the Basics Define your topic, audience, and value. Create a clean, SEO-friendly website for easy discovery. 2. Use Your Own Channels Send episode updates via email. Share clips, quotes, and summaries on social. 3. Repurpose Smartly Short video clips Written summaries Simple quote graphics 4. Expand Your Reach List your podcast on all...
Podcast Diversity Report Reveals Major Gaps A new USC Annenberg Inclusion Initiative study shows that top U.S. podcasts still lack meaningful diversity—especially compared to leading TV, film, and music. Key findings: 64% of hosts on top 2024 U.S. podcasts are men. Video podcasts skew even more male, with the biggest imbalance in business & tech—92% male-hosted. Women-hosted shows still feature mostly male guests (54%). True crime is the only category with a female-majority of hosts (53%),...