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Weekly Wrap: How Podcasts Are Shaping Business, the Best of 2024, and More
In Case You (Were Podcasting and) Missed It🎧 Do you need to escape reality with a new podcast? Vulture has a list of the best new podcasts of 2024. It includes one of the best podcast titles ever, the amazing, Finally! A Show About Women That Isn’t Just a Thinly Veiled Aspirational Nightmare. 📺 The more you know. Sounds Profitable finishes up its deep dive into the differences and similarities between video and audio consumers. 💵 More good news for podcasting. Forbes examines how podcast communities are forging the future of business. 👍🏼 The Guardian's best podcasts of the week list includes 90s nostalgia, Playboy photographers, and true crime, of course. ⬆️ Don't be phony, authentic content resonates. Marketing Mag examines lo-fi content. That's a phrase to pay attention to. The Lighter SideWe were curious what AI thinks the world's best podcast looks like. Apparently, this is it. Actually, this isn't a bad logo, but the copy could use some work. It's not just an audio experience, it's an audio audio experience. You can't get much more aural than that.
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Join 180,000+ creators receiving insider insights about the audio industry, covering podcasting, content marketing, and social media. Wavve is a technology company helping audio creators and brands easily amplify content to grow their audience, impact, and influence.
The Inventory and the Scale: Growing Audiences Starts with Creators Following up on last week’s look at entry barriers, this week we dive into how to support underrepresented creators so podcast audiences can truly grow in 2026.Key Takeaways: • Representation shapes audiences: Audiences reflect the diversity of creators; marketing alone isn’t enough. • Different challenges, different solutions: • Entry barriers for women need role models and industry support. • Retention challenges for LGBTQ+...
Books Every Podcaster Can Learn From Podcasting tools and platforms change fast—but the fundamentals don’t. This curated reading list highlights books that help podcasters strengthen the skills that matter most: storytelling, interviewing, audience understanding, creativity, and sustainable growth. The recommendations span narrative audio, journalism, interviews, collaboration, mindset, and monetization. Some focus on craft and story structure, others on building trust with listeners, growing...
In Case You (Were Podcasting and) Missed It Home Is Now Where Americans Listen MostAmericans now consume most audio at home, not in cars, with at-home listening stabilizing at around 55% of total audio use, per Edison Research. Video Podcasts Still Struggle Across AppsAlthough video podcasts exist in open RSS, most podcast apps don’t fully support video playback. Only a small share of listeners actually see video when pressing play. Podcast Launches Inched Up in 2025New podcast feeds rose...