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Weekly Wrap: How Podcasts Are Shaping Business, the Best of 2024, and More
In Case You (Were Podcasting and) Missed It🎧 Do you need to escape reality with a new podcast? Vulture has a list of the best new podcasts of 2024. It includes one of the best podcast titles ever, the amazing, Finally! A Show About Women That Isn’t Just a Thinly Veiled Aspirational Nightmare. 📺 The more you know. Sounds Profitable finishes up its deep dive into the differences and similarities between video and audio consumers. 💵 More good news for podcasting. Forbes examines how podcast communities are forging the future of business. 👍🏼 The Guardian's best podcasts of the week list includes 90s nostalgia, Playboy photographers, and true crime, of course. ⬆️ Don't be phony, authentic content resonates. Marketing Mag examines lo-fi content. That's a phrase to pay attention to. The Lighter SideWe were curious what AI thinks the world's best podcast looks like. Apparently, this is it. Actually, this isn't a bad logo, but the copy could use some work. It's not just an audio experience, it's an audio audio experience. You can't get much more aural than that.
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Join 180,000+ creators receiving insider insights about the audio industry, covering podcasting, content marketing, and social media. Wavve is a technology company helping audio creators and brands easily amplify content to grow their audience, impact, and influence.
Industry Spotlight: The Overlooked Audience Driving Future Podcast Growth Podcast listening time is rising — now over 6 hours 20 minutes per week — even as overall reach flattens. The industry’s biggest growth opportunity, according to the latest analysis, is women 55+, a demographic that currently spends far less time with podcasts than men and adults 18–54. Why it matters: Podcasts are the #1 ad-supported medium for capturing attention among both men and women. They are also the most...
Another week, another round of “creators are the future and everyone else is just catching up.” We’re here to break down what happened across music, podcasts, audiobooks, and film—so you don’t have to doomscroll before your first coffee.
How to Make Your Podcast Truly Great Want to level up your podcast? This guide highlights the essentials: Know your audience — niche targeting makes content more engaging. Cut the jargon — explain complex terms so listeners never feel lost. Use transcripts — improve accessibility, SEO, and repurposing. Keep intros tight — limit ads and housekeeping. Upgrade sound quality — clean audio, good mic technique, and a treated room matter. Prepare as a host — research, structure, and strong...