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Weekly Wrap: How Podcasts Are Shaping Business, the Best of 2024, and More
In Case You (Were Podcasting and) Missed It🎧 Do you need to escape reality with a new podcast? Vulture has a list of the best new podcasts of 2024. It includes one of the best podcast titles ever, the amazing, Finally! A Show About Women That Isn’t Just a Thinly Veiled Aspirational Nightmare. 📺 The more you know. Sounds Profitable finishes up its deep dive into the differences and similarities between video and audio consumers. 💵 More good news for podcasting. Forbes examines how podcast communities are forging the future of business. 👍🏼 The Guardian's best podcasts of the week list includes 90s nostalgia, Playboy photographers, and true crime, of course. ⬆️ Don't be phony, authentic content resonates. Marketing Mag examines lo-fi content. That's a phrase to pay attention to. The Lighter SideWe were curious what AI thinks the world's best podcast looks like. Apparently, this is it. Actually, this isn't a bad logo, but the copy could use some work. It's not just an audio experience, it's an audio audio experience. You can't get much more aural than that. ​
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How to Promote Your Podcast Effective promotion starts with a solid show. Validate a few episodes, then focus on clear messaging and consistent systems. 1. Build the Basics Define your topic, audience, and value. Create a clean, SEO-friendly website for easy discovery. 2. Use Your Own Channels Send episode updates via email. Share clips, quotes, and summaries on social. 3. Repurpose Smartly Short video clips Written summaries Simple quote graphics 4. Expand Your Reach List your podcast on all...
Podcast Diversity Report Reveals Major Gaps A new USC Annenberg Inclusion Initiative study shows that top U.S. podcasts still lack meaningful diversity—especially compared to leading TV, film, and music. Key findings: 64% of hosts on top 2024 U.S. podcasts are men. Video podcasts skew even more male, with the biggest imbalance in business & tech—92% male-hosted. Women-hosted shows still feature mostly male guests (54%). True crime is the only category with a female-majority of hosts (53%),...
Find Your Next Podcast Topic Choosing a strong topic is one of the most important steps in launching (or refreshing) a podcast. When you pick something you're genuinely curious about, it’s easier to stay consistent — and much easier to attract listeners who stick around. This guide offers 60+ niche topic ideas ranging from psychology, tech, DIY, reviews, outdoor adventures, storytelling, and true crime to finance, branding, food, fitness, and more. You’ll also find 15 podcast format options —...