In Case You (Were Podcasting and) Missed It💡 We knew this all along, but now brands are figuring out that they can benefit from podcast ad spend. 📊 Pay attention to the data. Sounds Profitable offers five podcast consumption stats that you need to know. 🤖 Content is still king for marketers. And, yes, AI is playing a big role in content creation. Be nice to the bots so they're kind to you when they become self-aware. 🏆 Podcasting has no age requirements. NPR has a list of award-winning podcasters in the fourth grade. 🎙️ The Guardian has a few picks for its best podcasts of the week. See if any resonate. The Lighter SideWe're still having some fun with the image generation capabilities of Google's AI Test Kitchen. This is what AI thinks of a lonely podcaster. Is the guy in distress because he's waiting for an important call on that sweet rotary phone? Is it a call-in show with no participants? Is he flustered because he doesn't know how the old school phone works? If this in any way reminds you of your own podcasting efforts it might be a good idea to change your approach.
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Podcasting’s Growth vs. Preservation: What’s Next? Video is booming: YouTube podcasts are expanding the audience — but traditional RSS episode production dipped slightly. Audience demand is strong: Listeners are spending around 6 hours per week with podcasts, showing healthy growth despite supply shifts. Global concerns: France aims to protect cultural audio formats like documentaries, the UK seeks economic recognition for podcasting, and Canada fears losing local voices to U.S.-dominated...
Top Tips for Hosting Great Podcast Interviews Choose Guests You’re Truly Curious About Your enthusiasm will engage listeners more than chasing big names. Do Your Homework Research your guest’s work, social profiles, and previous interviews to ask relevant questions. Set Clear Goals for the EpisodeKnow what you want your audience to learn or feel, and tailor your questions accordingly. Ask Open-Ended Questions Encourage stories and reflections instead of simple yes/no answers to spark deeper...
In Case You (Were Podcasting and) Missed It Golden Globes to add best Podcast Category in 2026For the first time, the Golden Globes will include a Best Podcast category, choosing six nominees from the top 25 shows ranked by data firm Luminate. This shows podcasting’s growing cultural impact and industry recognition. Read more Podcast episode releases decline in JuneNew podcast episodes dropped 4.7% in June versus May. Spotify leads with 26.6% market share, while Spreaker, Buzzsprout, Podbean,...