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Weekly Wrap: Brands Are Figuring Out Podcasting, More AI, Weekly Podcast Recommendations
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In Case You (Were Podcasting and) Missed It💡 We knew this all along, but now brands are figuring out that they can benefit from podcast ad spend. 📊 Pay attention to the data. Sounds Profitable offers five podcast consumption stats that you need to know. 🤖 Content is still king for marketers. And, yes, AI is playing a big role in content creation. Be nice to the bots so they're kind to you when they become self-aware. 🏆 Podcasting has no age requirements. NPR has a list of award-winning podcasters in the fourth grade. 🎙️ The Guardian has a few picks for its best podcasts of the week. See if any resonate. The Lighter SideWe're still having some fun with the image generation capabilities of Google's AI Test Kitchen. This is what AI thinks of a lonely podcaster. Is the guy in distress because he's waiting for an important call on that sweet rotary phone? Is it a call-in show with no participants? Is he flustered because he doesn't know how the old school phone works? If this in any way reminds you of your own podcasting efforts it might be a good idea to change your approach.
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Join 180,000+ creators receiving insider insights about the audio industry, covering podcasting, content marketing, and social media. Wavve is a technology company helping audio creators and brands easily amplify content to grow their audience, impact, and influence.
Why Podcast Downloads Improve Accessibility Making podcast episodes downloadable is one of the simplest ways to improve accessibility—and listener trust. Downloads allow people to listen offline, use assistive or custom playback tools, and avoid interruptions caused by poor connectivity or data limits. They also support listeners with visual, cognitive, or neurodivergent needs who benefit from predictable, interruption-free playback. While downloads represent a small share of total listens,...
The Inventory and the Scale: Growing Audiences Starts with Creators Following up on last week’s look at entry barriers, this week we dive into how to support underrepresented creators so podcast audiences can truly grow in 2026.Key Takeaways: • Representation shapes audiences: Audiences reflect the diversity of creators; marketing alone isn’t enough. • Different challenges, different solutions: • Entry barriers for women need role models and industry support. • Retention challenges for LGBTQ+...
Books Every Podcaster Can Learn From Podcasting tools and platforms change fast—but the fundamentals don’t. This curated reading list highlights books that help podcasters strengthen the skills that matter most: storytelling, interviewing, audience understanding, creativity, and sustainable growth. The recommendations span narrative audio, journalism, interviews, collaboration, mindset, and monetization. Some focus on craft and story structure, others on building trust with listeners, growing...