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Weekly Wrap: Brands Are Figuring Out Podcasting, More AI, Weekly Podcast Recommendations
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In Case You (Were Podcasting and) Missed It💡 We knew this all along, but now brands are figuring out that they can benefit from podcast ad spend. 📊 Pay attention to the data. Sounds Profitable offers five podcast consumption stats that you need to know. 🤖 Content is still king for marketers. And, yes, AI is playing a big role in content creation. Be nice to the bots so they're kind to you when they become self-aware. 🏆 Podcasting has no age requirements. NPR has a list of award-winning podcasters in the fourth grade. 🎙️ The Guardian has a few picks for its best podcasts of the week. See if any resonate. The Lighter SideWe're still having some fun with the image generation capabilities of Google's AI Test Kitchen. This is what AI thinks of a lonely podcaster. Is the guy in distress because he's waiting for an important call on that sweet rotary phone? Is it a call-in show with no participants? Is he flustered because he doesn't know how the old school phone works? If this in any way reminds you of your own podcasting efforts it might be a good idea to change your approach.
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Join 180,000+ creators receiving insider insights about the audio industry, covering podcasting, content marketing, and social media. Wavve is a technology company helping audio creators and brands easily amplify content to grow their audience, impact, and influence.
Books Every Podcaster Can Learn From Podcasting tools and platforms change fast—but the fundamentals don’t. This curated reading list highlights books that help podcasters strengthen the skills that matter most: storytelling, interviewing, audience understanding, creativity, and sustainable growth. The recommendations span narrative audio, journalism, interviews, collaboration, mindset, and monetization. Some focus on craft and story structure, others on building trust with listeners, growing...
In Case You (Were Podcasting and) Missed It Home Is Now Where Americans Listen MostAmericans now consume most audio at home, not in cars, with at-home listening stabilizing at around 55% of total audio use, per Edison Research. Video Podcasts Still Struggle Across AppsAlthough video podcasts exist in open RSS, most podcast apps don’t fully support video playback. Only a small share of listeners actually see video when pressing play. Podcast Launches Inched Up in 2025New podcast feeds rose...
How to Stop Hating the Sound of Your Voice on a Podcast Many podcasters dislike the sound of their own voice — and that reaction is completely normal. This article explains why we hear ourselves differently than others do, and why confidence improves naturally with practice. It also offers five practical techniques to sound more natural and engaging on mic: Speak naturally, not in a “radio voice” Vary your pace to avoid sounding flat or robotic Use intentional pauses to add emphasis Change...