Weekly Wrap: Brands Are Figuring Out Podcasting, More AI, Weekly Podcast Recommendations


Sponsored by: Raptive

Make more money from your website & future-proof your business with Raptive—guaranteed

Cash in on your content in a bigger way! Join Raptive and earn a +15% higher RPM on top of year-over-year growth—guaranteed.

As the world’s largest ad management platform, our best-in-class ad code optimizations, direct sales team, exclusive partnerships, and customized recommendations deliver industry-leading RPMs.

Plus, you will immediately gain access to a team of 350+ experts and an exclusive suite of services and solutions to drive revenue, build audience, and future-proof your business.

Apply now if your site is 100% original content and consistently earns 100K+ PVs per month.


In Case You (Were Podcasting and) Missed It

💡 We knew this all along, but now brands are figuring out that they can benefit from podcast ad spend.

📊 Pay attention to the data. Sounds Profitable offers five podcast consumption stats that you need to know.

🤖 Content is still king for marketers. And, yes, AI is playing a big role in content creation. Be nice to the bots so they're kind to you when they become self-aware.

🏆 Podcasting has no age requirements. NPR has a list of award-winning podcasters in the fourth grade.

🎙️ The Guardian has a few picks for its best podcasts of the week. See if any resonate.


The Lighter Side

We're still having some fun with the image generation capabilities of Google's AI Test Kitchen. This is what AI thinks of a lonely podcaster. Is the guy in distress because he's waiting for an important call on that sweet rotary phone? Is it a call-in show with no participants? Is he flustered because he doesn't know how the old school phone works?

If this in any way reminds you of your own podcasting efforts it might be a good idea to change your approach.


Gain Valuable Insights from the Wavve Blog

We cover everything from the best ways to build an audience and successful podcast marketing strategies to choosing the right equipment on a budget.

Learn all about the podcast industry from those who know.

📢^^ YOUR AD HERE! Knock, Knock. Who's there? Spotlight. Spotlight, who?
Spotlight your brand in our newsletter! Join the fun, grab limited spots, and reach thousands.
Act fast!💡🌠

This email goes to registered creators at wavve.co or those subscribed to The Wavve Blog. Wavve helps [WORK_ROLE GOES HERE] creators grow their influence online with social video and text.

Wavve Audio Insider

Join 180,000+ creators receiving insider insights about the audio industry, covering podcasting, content marketing, and social media. Wavve is a technology company helping audio creators and brands easily amplify content to grow their audience, impact, and influence.

Read more from Wavve Audio Insider
Can Podcasting Grow Without Losing Its Soul?

Podcasting’s Growth vs. Preservation: What’s Next? Video is booming: YouTube podcasts are expanding the audience — but traditional RSS episode production dipped slightly. Audience demand is strong: Listeners are spending around 6 hours per week with podcasts, showing healthy growth despite supply shifts. Global concerns: France aims to protect cultural audio formats like documentaries, the UK seeks economic recognition for podcasting, and Canada fears losing local voices to U.S.-dominated...

5 Quick Wins for Better Podcast Interviews

Top Tips for Hosting Great Podcast Interviews Choose Guests You’re Truly Curious About Your enthusiasm will engage listeners more than chasing big names. Do Your Homework Research your guest’s work, social profiles, and previous interviews to ask relevant questions. Set Clear Goals for the EpisodeKnow what you want your audience to learn or feel, and tailor your questions accordingly. Ask Open-Ended Questions Encourage stories and reflections instead of simple yes/no answers to spark deeper...

Podcast Awards, Video Boom & Market Shifts

In Case You (Were Podcasting and) Missed It Golden Globes to add best Podcast Category in 2026For the first time, the Golden Globes will include a Best Podcast category, choosing six nominees from the top 25 shows ranked by data firm Luminate. This shows podcasting’s growing cultural impact and industry recognition. Read more Podcast episode releases decline in JuneNew podcast episodes dropped 4.7% in June versus May. Spotify leads with 26.6% market share, while Spreaker, Buzzsprout, Podbean,...