Weekly Wrap: Brands Are Figuring Out Podcasting, More AI, Weekly Podcast Recommendations


Sponsored by: Raptive

Make more money from your website & future-proof your business with Raptive—guaranteed

Cash in on your content in a bigger way! Join Raptive and earn a +15% higher RPM on top of year-over-year growth—guaranteed.

As the world’s largest ad management platform, our best-in-class ad code optimizations, direct sales team, exclusive partnerships, and customized recommendations deliver industry-leading RPMs.

Plus, you will immediately gain access to a team of 350+ experts and an exclusive suite of services and solutions to drive revenue, build audience, and future-proof your business.

Apply now if your site is 100% original content and consistently earns 100K+ PVs per month.


In Case You (Were Podcasting and) Missed It

💡 We knew this all along, but now brands are figuring out that they can benefit from podcast ad spend.

📊 Pay attention to the data. Sounds Profitable offers five podcast consumption stats that you need to know.

🤖 Content is still king for marketers. And, yes, AI is playing a big role in content creation. Be nice to the bots so they're kind to you when they become self-aware.

🏆 Podcasting has no age requirements. NPR has a list of award-winning podcasters in the fourth grade.

🎙️ The Guardian has a few picks for its best podcasts of the week. See if any resonate.


The Lighter Side

We're still having some fun with the image generation capabilities of Google's AI Test Kitchen. This is what AI thinks of a lonely podcaster. Is the guy in distress because he's waiting for an important call on that sweet rotary phone? Is it a call-in show with no participants? Is he flustered because he doesn't know how the old school phone works?

If this in any way reminds you of your own podcasting efforts it might be a good idea to change your approach.


Gain Valuable Insights from the Wavve Blog

We cover everything from the best ways to build an audience and successful podcast marketing strategies to choosing the right equipment on a budget.

Learn all about the podcast industry from those who know.

📢^^ YOUR AD HERE! Knock, Knock. Who's there? Spotlight. Spotlight, who?
Spotlight your brand in our newsletter! Join the fun, grab limited spots, and reach thousands.
Act fast!💡🌠

This email goes to registered creators at wavve.co or those subscribed to The Wavve Blog. Wavve helps [WORK_ROLE GOES HERE] creators grow their influence online with social video and text.

Wavve Audio Insider

Join 180,000+ creators receiving insider insights about the audio industry, covering podcasting, content marketing, and social media. Wavve is a technology company helping audio creators and brands easily amplify content to grow their audience, impact, and influence.

Read more from Wavve Audio Insider
How Timely Content Can Grow Your Podcast Audience

Today's sponsor is a product near and dear to our heart...WAVVE! 🎙️ New Template Drop Alert! 🚀 Elevate your podcast promotion with Wavve’s latest customizable templates. Designed for podcasters who want to stand out, these templates are sleek, professional, and easy to use. Save $10 on your first month or first month back with code TEMPLATE10 at Wavve.co If Your Podcast Is Timely, It Can Mean New Listeners Being timely is a great way to get on the radar of new listeners. And with the large...

Equating Podcasting Strategy with the Size of a Liquid Death Can

In Case You (Were Podcasting and) Missed It 💰 I prefer my millionaires to be approachable. How some CEOs are using podcasts as a way to control the message. 🏈 This is another way to control the message. The New England Patriots took down one of their podcast episodes because they didn't like some of the content. 🎧 Sounds Profitable correlates podcasting choices to the size of a Liquid Death can. Trust me, it makes sense. 📋 A serial killer, single women, pub trivia...all topics on Guardian's...

Valuable Tips From Those Who've Found Success in Podcasting

Today's sponsor is a product near and dear to our heart...WAVVE! 🎙️ New Template Drop Alert! 🚀 Elevate your podcast promotion with Wavve’s latest customizable templates. Designed for podcasters who want to stand out, these templates are sleek, professional, and easy to use. Save $10 on your first month or first month back with code TEMPLATE10 at Wavve.co Learn How to Podcast From Some of the Best TechCrunch has a great series of posts titled, How I Podcast. The series features interviews with...