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Weekly Wrap: Brands Are Figuring Out Podcasting, More AI, Weekly Podcast Recommendations
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In Case You (Were Podcasting and) Missed It💡 We knew this all along, but now brands are figuring out that they can benefit from podcast ad spend. 📊 Pay attention to the data. Sounds Profitable offers five podcast consumption stats that you need to know. 🤖 Content is still king for marketers. And, yes, AI is playing a big role in content creation. Be nice to the bots so they're kind to you when they become self-aware. 🏆 Podcasting has no age requirements. NPR has a list of award-winning podcasters in the fourth grade. 🎙️ The Guardian has a few picks for its best podcasts of the week. See if any resonate. The Lighter SideWe're still having some fun with the image generation capabilities of Google's AI Test Kitchen. This is what AI thinks of a lonely podcaster. Is the guy in distress because he's waiting for an important call on that sweet rotary phone? Is it a call-in show with no participants? Is he flustered because he doesn't know how the old school phone works? If this in any way reminds you of your own podcasting efforts it might be a good idea to change your approach.
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Join 180,000+ creators receiving insider insights about the audio industry, covering podcasting, content marketing, and social media. Wavve is a technology company helping audio creators and brands easily amplify content to grow their audience, impact, and influence.
TV & Film Podcasts: A Massive Growth Opportunity New research shows a huge untapped space in podcasting: Big audience potential: Over half of Americans want TV/film podcasts, but only 19% listen today. They influence streaming:16% of listeners have subscribed to a streaming service after hearing about a show. Highly engaged fans: 79% recommend podcasts to others — strong word-of-mouth power. Smart TVs fuel discovery: More podcast listening now happens on smart TVs, tightening the link between...
How to Get Your Podcast Recognized Awards boost your podcast’s credibility, visibility, and authority — even a nomination can help you stand out. Why Awards Matter Build trust with listeners Improve search visibility Open doors to sponsors & press How to Prepare Refine your format and keep it consistent Improve audio quality Strengthen branding Gather reviews & mentions for social proof Submitting & Promoting Pick awards that fit your genre Announce nominations across your channels Use badges...
In Case You (Were Podcasting and) Missed It TikTok Enters PodcastingTikTok is officially moving into podcasting, launching the TikTok Podcast Network with up to 25 creator-led shows. The platform is partnering with iHeartMedia to build new video-ready studios in LA, NY, and Atlanta, alongside co-branded radio stations and live events. Apple Adds AI-Generated ChaptersApple Podcasts will introduce automatic AI-created chapters for nearly all episodes with the release of iOS 26.2 next...