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Weekly Wrap: Big Money Podcasts, More AI, Underdogs Finding a Big Audience, and HVAC
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In Case You (Were Podcasting and) Missed It🤩 Alex Cooper has this podcasting thing figured out. Her Call Her Daddy podcast is moving from Spotify to SiriusXM for big bucks. ⚾ More hot takes in the world of sports media. Awful Announcing is creating The Play-By-Play, a sports media podcast. 🤖 I, for one, welcome our new algorithmic overlords. Inc. examines three noteworthy trends happening with AI in content marketing. ⛹🏻♂️ There's hope for the little guy. How two relatively obscure basketball guys created a word-of-mouth hit podcast. 🛠️ HVAC repair...yep, there's a podcast for that. Being super niche isn't a bad thing. The Lighter SideDon't worry, the AI bots aren't quite ready for world domination...yet. Case in point, this AI generated image (courtesy of Google's AI Test Kitchen) of the key to podcasting success. Apparently, it's all about an old leather bound book and a few antique cameras. Who knew?
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Episode Length: What Really Matters (and What Doesn’t) How long should your podcast episodes be? There’s no universal rule — the ideal length is simply as long as your content stays valuable. Don’t stretch an episode to fill time, and don’t cut it short if the substance isn’t there yet. While most listeners prefer episodes between 15–60 minutes, data shows huge variation across genres. What matters more is consistency, a clear format, and releasing episodes your audience can rely on. Bottom...
How to Promote Your Podcast Effective promotion starts with a solid show. Validate a few episodes, then focus on clear messaging and consistent systems. 1. Build the Basics Define your topic, audience, and value. Create a clean, SEO-friendly website for easy discovery. 2. Use Your Own Channels Send episode updates via email. Share clips, quotes, and summaries on social. 3. Repurpose Smartly Short video clips Written summaries Simple quote graphics 4. Expand Your Reach List your podcast on all...
Podcast Diversity Report Reveals Major Gaps A new USC Annenberg Inclusion Initiative study shows that top U.S. podcasts still lack meaningful diversity—especially compared to leading TV, film, and music. Key findings: 64% of hosts on top 2024 U.S. podcasts are men. Video podcasts skew even more male, with the biggest imbalance in business & tech—92% male-hosted. Women-hosted shows still feature mostly male guests (54%). True crime is the only category with a female-majority of hosts (53%),...