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Weekly Wrap: Big Money Podcasts, More AI, Underdogs Finding a Big Audience, and HVAC
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In Case You (Were Podcasting and) Missed It🤩 Alex Cooper has this podcasting thing figured out. Her Call Her Daddy podcast is moving from Spotify to SiriusXM for big bucks. ⚾ More hot takes in the world of sports media. Awful Announcing is creating The Play-By-Play, a sports media podcast. 🤖 I, for one, welcome our new algorithmic overlords. Inc. examines three noteworthy trends happening with AI in content marketing. ⛹🏻♂️ There's hope for the little guy. How two relatively obscure basketball guys created a word-of-mouth hit podcast. 🛠️ HVAC repair...yep, there's a podcast for that. Being super niche isn't a bad thing. The Lighter SideDon't worry, the AI bots aren't quite ready for world domination...yet. Case in point, this AI generated image (courtesy of Google's AI Test Kitchen) of the key to podcasting success. Apparently, it's all about an old leather bound book and a few antique cameras. Who knew?
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Stay Creatively Inspired: 5 Tips Every Podcaster Needs Feeling stuck? Here’s how to keep your podcast fresh and inspired: Rotate Your Format Mix solo episodes, interviews, Q&A, or storytelling — treat your podcast like a TV season with new arcs to keep it exciting. Follow Your Curiosity What confuses you in your niche? What would you Google at 2 a.m.? Let your own questions spark fresh content. Crowdsource Ideas Ask your audience what they want! Host AMAs or polls to discover new topics and...
The Podcast Ad Boom: What You Need to Know Right Now The podcast advertising market is growing rapidly, creating significant opportunities for podcasters: 78% of agencies and brands are already advertising in podcasts — that’s a 5X increase since 2015. 69% say they plan to spend on podcast ads in the next six months, setting a new eleven-year record. 91% have discussed podcast advertising as a potential media investment, indicating strong interest. Despite this growth, many advertisers are...
Make Your Podcast Stand Out: Cover Art & Thumbnail Tips Effective Podcast Cover Rules Use minimal, meaningful text (5 words max). Choose clean, readable fonts (bold sans-serif). Ensure high contrast between text and background. Keep it simple — avoid clutter and cliché images. Reflect your podcast’s brand and tone visually. Always test your design at small sizes for readability. Strong Episode Thumbnail Design Use a consistent template with podcast branding for all episodes. Feature unique...