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Weekly Wrap: An Interesting Trend in Podcast Formats, How to Build Your Personal Brand, and More
In Case You (Were Podcasting and) Missed It🎙️ Some popular podcasters are moving away from the interview format. Ashley Carman at Bloomberg examines the interesting reasons why. 🎧 New Metric Media, which produced the hilarious series Letterkenny, is launching a comedy podcast division. They'll likely put bums in seats. ❓ Sounds Profitable examines the details, and super fine print, of the recent announcement of Spotify for Creators. 🏅 Here come the "best of" lists. Time shares its 10 best podcasts of 2024. 💡 How to balance authenticity and marketing while building your brand. This solid info comes from Rolling Stone, believe it or not. 🗞️ 40 media podcasts that should be on every journalist's radar for 2025. The list comes from the UK but has plenty of validity anywhere. The Lighter SideUmmm? Apparently all of the best podcasters are 30-something white dudes with moderate facial hair. This is what AI Test Kitchen generates when asked what the best podcasters of 2024 look like. Our future bot overlords really missed the boat on this one. Also, the guy third from the left appears to have not received a medal. But he's still happy, good for him.
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Join 180,000+ creators receiving insider insights about the audio industry, covering podcasting, content marketing, and social media. Wavve is a technology company helping audio creators and brands easily amplify content to grow their audience, impact, and influence.
Industry Spotlight: The Overlooked Audience Driving Future Podcast Growth Podcast listening time is rising — now over 6 hours 20 minutes per week — even as overall reach flattens. The industry’s biggest growth opportunity, according to the latest analysis, is women 55+, a demographic that currently spends far less time with podcasts than men and adults 18–54. Why it matters: Podcasts are the #1 ad-supported medium for capturing attention among both men and women. They are also the most...
Another week, another round of “creators are the future and everyone else is just catching up.” We’re here to break down what happened across music, podcasts, audiobooks, and film—so you don’t have to doomscroll before your first coffee.
How to Make Your Podcast Truly Great Want to level up your podcast? This guide highlights the essentials: Know your audience — niche targeting makes content more engaging. Cut the jargon — explain complex terms so listeners never feel lost. Use transcripts — improve accessibility, SEO, and repurposing. Keep intros tight — limit ads and housekeeping. Upgrade sound quality — clean audio, good mic technique, and a treated room matter. Prepare as a host — research, structure, and strong...