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Weekly Wrap: An Interesting Trend in Podcast Formats, How to Build Your Personal Brand, and More
In Case You (Were Podcasting and) Missed It🎙️ Some popular podcasters are moving away from the interview format. Ashley Carman at Bloomberg examines the interesting reasons why. 🎧 New Metric Media, which produced the hilarious series Letterkenny, is launching a comedy podcast division. They'll likely put bums in seats. ❓ Sounds Profitable examines the details, and super fine print, of the recent announcement of Spotify for Creators. 🏅 Here come the "best of" lists. Time shares its 10 best podcasts of 2024. 💡 How to balance authenticity and marketing while building your brand. This solid info comes from Rolling Stone, believe it or not. 🗞️ 40 media podcasts that should be on every journalist's radar for 2025. The list comes from the UK but has plenty of validity anywhere. The Lighter SideUmmm? Apparently all of the best podcasters are 30-something white dudes with moderate facial hair. This is what AI Test Kitchen generates when asked what the best podcasters of 2024 look like. Our future bot overlords really missed the boat on this one. Also, the guy third from the left appears to have not received a medal. But he's still happy, good for him.
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How to Promote Your Podcast Effective promotion starts with a solid show. Validate a few episodes, then focus on clear messaging and consistent systems. 1. Build the Basics Define your topic, audience, and value. Create a clean, SEO-friendly website for easy discovery. 2. Use Your Own Channels Send episode updates via email. Share clips, quotes, and summaries on social. 3. Repurpose Smartly Short video clips Written summaries Simple quote graphics 4. Expand Your Reach List your podcast on all...
Podcast Diversity Report Reveals Major Gaps A new USC Annenberg Inclusion Initiative study shows that top U.S. podcasts still lack meaningful diversity—especially compared to leading TV, film, and music. Key findings: 64% of hosts on top 2024 U.S. podcasts are men. Video podcasts skew even more male, with the biggest imbalance in business & tech—92% male-hosted. Women-hosted shows still feature mostly male guests (54%). True crime is the only category with a female-majority of hosts (53%),...
Find Your Next Podcast Topic Choosing a strong topic is one of the most important steps in launching (or refreshing) a podcast. When you pick something you're genuinely curious about, it’s easier to stay consistent — and much easier to attract listeners who stick around. This guide offers 60+ niche topic ideas ranging from psychology, tech, DIY, reviews, outdoor adventures, storytelling, and true crime to finance, branding, food, fitness, and more. You’ll also find 15 podcast format options —...