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Weekly Wrap: An Interesting Trend in Podcast Formats, How to Build Your Personal Brand, and More
In Case You (Were Podcasting and) Missed It🎙️ Some popular podcasters are moving away from the interview format. Ashley Carman at Bloomberg examines the interesting reasons why. 🎧 New Metric Media, which produced the hilarious series Letterkenny, is launching a comedy podcast division. They'll likely put bums in seats. ❓ Sounds Profitable examines the details, and super fine print, of the recent announcement of Spotify for Creators. 🏅 Here come the "best of" lists. Time shares its 10 best podcasts of 2024. 💡 How to balance authenticity and marketing while building your brand. This solid info comes from Rolling Stone, believe it or not. 🗞️ 40 media podcasts that should be on every journalist's radar for 2025. The list comes from the UK but has plenty of validity anywhere. The Lighter SideUmmm? Apparently all of the best podcasters are 30-something white dudes with moderate facial hair. This is what AI Test Kitchen generates when asked what the best podcasters of 2024 look like. Our future bot overlords really missed the boat on this one. Also, the guy third from the left appears to have not received a medal. But he's still happy, good for him.
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Join 180,000+ creators receiving insider insights about the audio industry, covering podcasting, content marketing, and social media. Wavve is a technology company helping audio creators and brands easily amplify content to grow their audience, impact, and influence.
In Case You (Were Podcasting and) Missed It Golden Globes to add best Podcast Category in 2026For the first time, the Golden Globes will include a Best Podcast category, choosing six nominees from the top 25 shows ranked by data firm Luminate. This shows podcasting’s growing cultural impact and industry recognition. Read more Podcast episode releases decline in JuneNew podcast episodes dropped 4.7% in June versus May. Spotify leads with 26.6% market share, while Spreaker, Buzzsprout, Podbean,...
Stay Creatively Inspired: 5 Tips Every Podcaster Needs Feeling stuck? Here’s how to keep your podcast fresh and inspired: Rotate Your Format Mix solo episodes, interviews, Q&A, or storytelling — treat your podcast like a TV season with new arcs to keep it exciting. Follow Your Curiosity What confuses you in your niche? What would you Google at 2 a.m.? Let your own questions spark fresh content. Crowdsource Ideas Ask your audience what they want! Host AMAs or polls to discover new topics and...
The Podcast Ad Boom: What You Need to Know Right Now The podcast advertising market is growing rapidly, creating significant opportunities for podcasters: 78% of agencies and brands are already advertising in podcasts — that’s a 5X increase since 2015. 69% say they plan to spend on podcast ads in the next six months, setting a new eleven-year record. 91% have discussed podcast advertising as a potential media investment, indicating strong interest. Despite this growth, many advertisers are...