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Weekly Wrap: An Interesting Trend in Podcast Formats, How to Build Your Personal Brand, and More
In Case You (Were Podcasting and) Missed It🎙️ Some popular podcasters are moving away from the interview format. Ashley Carman at Bloomberg examines the interesting reasons why. 🎧 New Metric Media, which produced the hilarious series Letterkenny, is launching a comedy podcast division. They'll likely put bums in seats. ❓ Sounds Profitable examines the details, and super fine print, of the recent announcement of Spotify for Creators. 🏅 Here come the "best of" lists. Time shares its 10 best podcasts of 2024. 💡 How to balance authenticity and marketing while building your brand. This solid info comes from Rolling Stone, believe it or not. 🗞️ 40 media podcasts that should be on every journalist's radar for 2025. The list comes from the UK but has plenty of validity anywhere. The Lighter SideUmmm? Apparently all of the best podcasters are 30-something white dudes with moderate facial hair. This is what AI Test Kitchen generates when asked what the best podcasters of 2024 look like. Our future bot overlords really missed the boat on this one. Also, the guy third from the left appears to have not received a medal. But he's still happy, good for him.
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In Case You (Were Podcasting and) Missed It Home Is Now Where Americans Listen MostAmericans now consume most audio at home, not in cars, with at-home listening stabilizing at around 55% of total audio use, per Edison Research. Video Podcasts Still Struggle Across AppsAlthough video podcasts exist in open RSS, most podcast apps don’t fully support video playback. Only a small share of listeners actually see video when pressing play. Podcast Launches Inched Up in 2025New podcast feeds rose...
How to Stop Hating the Sound of Your Voice on a Podcast Many podcasters dislike the sound of their own voice — and that reaction is completely normal. This article explains why we hear ourselves differently than others do, and why confidence improves naturally with practice. It also offers five practical techniques to sound more natural and engaging on mic: Speak naturally, not in a “radio voice” Vary your pace to avoid sounding flat or robotic Use intentional pauses to add emphasis Change...
Who Gets to Start a Podcast — and Who Doesn’t? As we kick off 2026, it’s the perfect time to look at who’s entering podcasting — and who’s being left behind. The Creators 2025 study reveals structural gaps that appear before a mic is ever turned on.Key Insights: • Entry barriers exist: 8% of women create podcasts vs. 15% of men. • Retention isn’t the problem: Women who start are slightly more likely to continue than men (69% vs. 67%). • The gap predates video: Historically, 23% of men vs. 12%...