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Weekly Wrap: An Interesting Trend in Podcast Formats, How to Build Your Personal Brand, and More
In Case You (Were Podcasting and) Missed It🎙️ Some popular podcasters are moving away from the interview format. Ashley Carman at Bloomberg examines the interesting reasons why. 🎧 New Metric Media, which produced the hilarious series Letterkenny, is launching a comedy podcast division. They'll likely put bums in seats. ❓ Sounds Profitable examines the details, and super fine print, of the recent announcement of Spotify for Creators. 🏅 Here come the "best of" lists. Time shares its 10 best podcasts of 2024. 💡 How to balance authenticity and marketing while building your brand. This solid info comes from Rolling Stone, believe it or not. 🗞️ 40 media podcasts that should be on every journalist's radar for 2025. The list comes from the UK but has plenty of validity anywhere. The Lighter SideUmmm? Apparently all of the best podcasters are 30-something white dudes with moderate facial hair. This is what AI Test Kitchen generates when asked what the best podcasters of 2024 look like. Our future bot overlords really missed the boat on this one. Also, the guy third from the left appears to have not received a medal. But he's still happy, good for him.
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Who Gets to Start a Podcast — and Who Doesn’t? As we kick off 2026, it’s the perfect time to look at who’s entering podcasting — and who’s being left behind. The Creators 2025 study reveals structural gaps that appear before a mic is ever turned on.Key Insights: • Entry barriers exist: 8% of women create podcasts vs. 15% of men. • Retention isn’t the problem: Women who start are slightly more likely to continue than men (69% vs. 67%). • The gap predates video: Historically, 23% of men vs. 12%...
Repeatable Podcast Episode Ideas That Keep You Consistent Running out of episode ideas usually isn’t a creativity problem—it’s a systems problem. This article outlines repeatable episode formats that make planning easier and help podcasters stay consistent over time. Key approaches include: Foundational episodes that explain how you think and what you believe Audience-driven episodes built around real listener questions Focused interviews centered on one clear insight or decision Solo...
In Case You (Were Podcasting and) Missed It YouTube Podcasts See Big Growth on TVPodcasts on YouTube were watched for 700M hours on TVs in October, nearly double year over year. Despite the growth, podcasts still account for only a small share of total YouTube TV viewing. Bill Simmons Podcast Moves to Netflix Live The Bill Simmons Podcast will stream live on Netflix starting January 11 (US only). The deal is exclusive, meaning the show will no longer appear in full on YouTube. iHeartRadio to...