Join 180,000+ creators receiving insider insights about the audio industry, covering podcasting, content marketing, and social media. Wavve is a technology company helping audio creators and brands easily amplify content to grow their audience, impact, and influence.
Wavve Customer Profiles: A Podcast That Skillfully Drives Revenue As Part of A Larger Strategy
Learn Podcast Insights From the ProsWe certainly hope you like hearing directly from us at Wavve, but we thought some of our successful customers have plenty more to share. We're starting a series where we feature pro podcasters and their stories, so that you can learn from the best in the business. Mari Wagner: How Ever Be Is An Integral Part of Her Marketing StrategyMari Wagner’s faith and lifestyle podcast, Ever Be, has built a large following covering wide-ranging topics like How to Make an Interfaith Marriage Work and What Every Woman Should Know in Her 20s. The podcast serves as part of a well-executed multi-pronged marketing approach for her brand, West Coast Catholic. There are several important touchpoints Wagner has skillfully created that work together to create brand consistency, drive traffic, cultivate an audience, and ultimately, spread her faith.
Wagner is a great example of an entrepreneur putting together a holistic approach to her brand, and using a podcast as a key component to that. Read our full interview with Wagner on the Wavve blog. "I wasn't planning on starting a business but here we are six years later and it’s full-time work for my husband and me. It was the best decision ever!"
-Mari Wagner
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Wavve Audio Insider
Join 180,000+ creators receiving insider insights about the audio industry, covering podcasting, content marketing, and social media. Wavve is a technology company helping audio creators and brands easily amplify content to grow their audience, impact, and influence.
Another week, another round of “creators are the future and everyone else is just catching up.” We’re here to break down what happened across music, podcasts, audiobooks, and film—so you don’t have to doomscroll before your first coffee.
Smart Gift Ideas Podcasters Will Actually Use This 2025 gift guide highlights practical, podcaster-approved ideas for every budget — from small studio essentials to serious gear upgrades. The focus is on gifts that improve sound quality, workflow, comfort, and on-camera presence, whether for beginners or experienced creators. What stands out: Everyday essentials like windscreens, cable organizers, and rechargeable batteries solve real studio frustrations. Mid-range upgrades (mics, interfaces,...
Episode Length: What Really Matters (and What Doesn’t) How long should your podcast episodes be? There’s no universal rule — the ideal length is simply as long as your content stays valuable. Don’t stretch an episode to fill time, and don’t cut it short if the substance isn’t there yet. While most listeners prefer episodes between 15–60 minutes, data shows huge variation across genres. What matters more is consistency, a clear format, and releasing episodes your audience can rely on. Bottom...