Join 180,000+ creators receiving insider insights about the audio industry, covering podcasting, content marketing, and social media. Wavve is a technology company helping audio creators and brands easily amplify content to grow their audience, impact, and influence.
Wavve Customer Profiles: A Podcast That Skillfully Drives Revenue As Part of A Larger Strategy
Learn Podcast Insights From the ProsWe certainly hope you like hearing directly from us at Wavve, but we thought some of our successful customers have plenty more to share. We're starting a series where we feature pro podcasters and their stories, so that you can learn from the best in the business. Mari Wagner: How Ever Be Is An Integral Part of Her Marketing StrategyMari Wagner’s faith and lifestyle podcast, Ever Be, has built a large following covering wide-ranging topics like How to Make an Interfaith Marriage Work and What Every Woman Should Know in Her 20s. The podcast serves as part of a well-executed multi-pronged marketing approach for her brand, West Coast Catholic. There are several important touchpoints Wagner has skillfully created that work together to create brand consistency, drive traffic, cultivate an audience, and ultimately, spread her faith.
Wagner is a great example of an entrepreneur putting together a holistic approach to her brand, and using a podcast as a key component to that. Read our full interview with Wagner on the Wavve blog. "I wasn't planning on starting a business but here we are six years later and it’s full-time work for my husband and me. It was the best decision ever!"
-Mari Wagner
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Wavve Audio Insider
Join 180,000+ creators receiving insider insights about the audio industry, covering podcasting, content marketing, and social media. Wavve is a technology company helping audio creators and brands easily amplify content to grow their audience, impact, and influence.
In Case You (Were Podcasting and) Missed It Golden Globes to add best Podcast Category in 2026For the first time, the Golden Globes will include a Best Podcast category, choosing six nominees from the top 25 shows ranked by data firm Luminate. This shows podcasting’s growing cultural impact and industry recognition. Read more Podcast episode releases decline in JuneNew podcast episodes dropped 4.7% in June versus May. Spotify leads with 26.6% market share, while Spreaker, Buzzsprout, Podbean,...
Stay Creatively Inspired: 5 Tips Every Podcaster Needs Feeling stuck? Here’s how to keep your podcast fresh and inspired: Rotate Your Format Mix solo episodes, interviews, Q&A, or storytelling — treat your podcast like a TV season with new arcs to keep it exciting. Follow Your Curiosity What confuses you in your niche? What would you Google at 2 a.m.? Let your own questions spark fresh content. Crowdsource Ideas Ask your audience what they want! Host AMAs or polls to discover new topics and...
The Podcast Ad Boom: What You Need to Know Right Now The podcast advertising market is growing rapidly, creating significant opportunities for podcasters: 78% of agencies and brands are already advertising in podcasts — that’s a 5X increase since 2015. 69% say they plan to spend on podcast ads in the next six months, setting a new eleven-year record. 91% have discussed podcast advertising as a potential media investment, indicating strong interest. Despite this growth, many advertisers are...