Join 180,000+ creators receiving insider insights about the audio industry, covering podcasting, content marketing, and social media. Wavve is a technology company helping audio creators and brands easily amplify content to grow their audience, impact, and influence.
Wavve Customer Profiles: A Podcast That Skillfully Drives Revenue As Part of A Larger Strategy
Learn Podcast Insights From the ProsWe certainly hope you like hearing directly from us at Wavve, but we thought some of our successful customers have plenty more to share. We're starting a series where we feature pro podcasters and their stories, so that you can learn from the best in the business. Mari Wagner: How Ever Be Is An Integral Part of Her Marketing StrategyMari Wagner’s faith and lifestyle podcast, Ever Be, has built a large following covering wide-ranging topics like How to Make an Interfaith Marriage Work and What Every Woman Should Know in Her 20s. The podcast serves as part of a well-executed multi-pronged marketing approach for her brand, West Coast Catholic. There are several important touchpoints Wagner has skillfully created that work together to create brand consistency, drive traffic, cultivate an audience, and ultimately, spread her faith.
Wagner is a great example of an entrepreneur putting together a holistic approach to her brand, and using a podcast as a key component to that. Read our full interview with Wagner on the Wavve blog. "I wasn't planning on starting a business but here we are six years later and it’s full-time work for my husband and me. It was the best decision ever!"
-Mari Wagner
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Wavve Audio Insider
Join 180,000+ creators receiving insider insights about the audio industry, covering podcasting, content marketing, and social media. Wavve is a technology company helping audio creators and brands easily amplify content to grow their audience, impact, and influence.
The Inventory and the Scale: Growing Audiences Starts with Creators Following up on last week’s look at entry barriers, this week we dive into how to support underrepresented creators so podcast audiences can truly grow in 2026.Key Takeaways: • Representation shapes audiences: Audiences reflect the diversity of creators; marketing alone isn’t enough. • Different challenges, different solutions: • Entry barriers for women need role models and industry support. • Retention challenges for LGBTQ+...
Books Every Podcaster Can Learn From Podcasting tools and platforms change fast—but the fundamentals don’t. This curated reading list highlights books that help podcasters strengthen the skills that matter most: storytelling, interviewing, audience understanding, creativity, and sustainable growth. The recommendations span narrative audio, journalism, interviews, collaboration, mindset, and monetization. Some focus on craft and story structure, others on building trust with listeners, growing...
In Case You (Were Podcasting and) Missed It Home Is Now Where Americans Listen MostAmericans now consume most audio at home, not in cars, with at-home listening stabilizing at around 55% of total audio use, per Edison Research. Video Podcasts Still Struggle Across AppsAlthough video podcasts exist in open RSS, most podcast apps don’t fully support video playback. Only a small share of listeners actually see video when pressing play. Podcast Launches Inched Up in 2025New podcast feeds rose...