Join 180,000+ creators receiving insider insights about the audio industry, covering podcasting, content marketing, and social media. Wavve is a technology company helping audio creators and brands easily amplify content to grow their audience, impact, and influence.
Wavve Customer Profiles: A Podcast That Skillfully Drives Revenue As Part of A Larger Strategy
Learn Podcast Insights From the ProsWe certainly hope you like hearing directly from us at Wavve, but we thought some of our successful customers have plenty more to share. We're starting a series where we feature pro podcasters and their stories, so that you can learn from the best in the business. Mari Wagner: How Ever Be Is An Integral Part of Her Marketing StrategyMari Wagner’s faith and lifestyle podcast, Ever Be, has built a large following covering wide-ranging topics like How to Make an Interfaith Marriage Work and What Every Woman Should Know in Her 20s. The podcast serves as part of a well-executed multi-pronged marketing approach for her brand, West Coast Catholic. There are several important touchpoints Wagner has skillfully created that work together to create brand consistency, drive traffic, cultivate an audience, and ultimately, spread her faith.
Wagner is a great example of an entrepreneur putting together a holistic approach to her brand, and using a podcast as a key component to that. Read our full interview with Wagner on the Wavve blog. "I wasn't planning on starting a business but here we are six years later and it’s full-time work for my husband and me. It was the best decision ever!"
-Mari Wagner
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Wavve Audio Insider
Join 180,000+ creators receiving insider insights about the audio industry, covering podcasting, content marketing, and social media. Wavve is a technology company helping audio creators and brands easily amplify content to grow their audience, impact, and influence.
How to Stop Hating the Sound of Your Voice on a Podcast Many podcasters dislike the sound of their own voice — and that reaction is completely normal. This article explains why we hear ourselves differently than others do, and why confidence improves naturally with practice. It also offers five practical techniques to sound more natural and engaging on mic: Speak naturally, not in a “radio voice” Vary your pace to avoid sounding flat or robotic Use intentional pauses to add emphasis Change...
Who Gets to Start a Podcast — and Who Doesn’t? As we kick off 2026, it’s the perfect time to look at who’s entering podcasting — and who’s being left behind. The Creators 2025 study reveals structural gaps that appear before a mic is ever turned on.Key Insights: • Entry barriers exist: 8% of women create podcasts vs. 15% of men. • Retention isn’t the problem: Women who start are slightly more likely to continue than men (69% vs. 67%). • The gap predates video: Historically, 23% of men vs. 12%...
Repeatable Podcast Episode Ideas That Keep You Consistent Running out of episode ideas usually isn’t a creativity problem—it’s a systems problem. This article outlines repeatable episode formats that make planning easier and help podcasters stay consistent over time. Key approaches include: Foundational episodes that explain how you think and what you believe Audience-driven episodes built around real listener questions Focused interviews centered on one clear insight or decision Solo...