PODCASTING | CONTENT MARKETING | SOCIAL MEDIA
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In today’s email:
Our friends at Sounds Profitable recently posted another insightful article about podcasting, The 25 Hour Day. Author Tom Webster explains that lack of time is a key reason that podcast listeners state as why they're not listening as much as they used to.
In reality, Webster states, podcasts by their very nature don't have to be viewed as taking up time. In fact, you can do all sorts of other things while simultaneously listening. In effect, the allure of podcasts is that they actually give you MORE time in the day.
It's an interesting take.
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Who knew Health IT guys had such a sense of humor? The typography on the left is certainly inspired by the art used to promote the N.W.A. biopic Straight Outta Compton, which itself was a nod to the design of a parental advisory sticker. The use of black, gray and white makes the whole thing bold but inviting. If there's a way to stand out design-wise in a crowded podcast universe, Straight Outta Health IT has done it.
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Hiring a podcast team today means you take seriously podcasting as a platform to tell your story in a compelling way. With a podcast, individuals or companies can, for example, increase sales by expanding their audience. But creating a good quality podcast takes a lot of effort and time.
Creating podcasts solo can be difficult. While not all of us can build a team yet, understanding all the roles we play and preparing to share work responsibilities in the future is smart. What skills are lacking? In this post, we provide some tips for hiring a podcast team by explaining each podcaster’s role.
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👩🏾💻Forbes explains the topic of what digital marketing is. Learn more.
🗞️One man gave up all social media except LinkedIn. See what happened.
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Why Podcast Downloads Improve Accessibility Making podcast episodes downloadable is one of the simplest ways to improve accessibility—and listener trust. Downloads allow people to listen offline, use assistive or custom playback tools, and avoid interruptions caused by poor connectivity or data limits. They also support listeners with visual, cognitive, or neurodivergent needs who benefit from predictable, interruption-free playback. While downloads represent a small share of total listens,...
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