PODCASTING | CONTENT MARKETING | SOCIAL MEDIA
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In today’s email:
Our friends at Sounds Profitable recently posted another insightful article about podcasting, The 25 Hour Day. Author Tom Webster explains that lack of time is a key reason that podcast listeners state as why they're not listening as much as they used to.
In reality, Webster states, podcasts by their very nature don't have to be viewed as taking up time. In fact, you can do all sorts of other things while simultaneously listening. In effect, the allure of podcasts is that they actually give you MORE time in the day.
It's an interesting take.
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Who knew Health IT guys had such a sense of humor? The typography on the left is certainly inspired by the art used to promote the N.W.A. biopic Straight Outta Compton, which itself was a nod to the design of a parental advisory sticker. The use of black, gray and white makes the whole thing bold but inviting. If there's a way to stand out design-wise in a crowded podcast universe, Straight Outta Health IT has done it.
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Hiring a podcast team today means you take seriously podcasting as a platform to tell your story in a compelling way. With a podcast, individuals or companies can, for example, increase sales by expanding their audience. But creating a good quality podcast takes a lot of effort and time.
Creating podcasts solo can be difficult. While not all of us can build a team yet, understanding all the roles we play and preparing to share work responsibilities in the future is smart. What skills are lacking? In this post, we provide some tips for hiring a podcast team by explaining each podcaster’s role.
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Read More |
👩🏾💻Forbes explains the topic of what digital marketing is. Learn more.
🗞️One man gave up all social media except LinkedIn. See what happened.
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In Case You (Were Podcasting and) Missed It Golden Globes to add best Podcast Category in 2026For the first time, the Golden Globes will include a Best Podcast category, choosing six nominees from the top 25 shows ranked by data firm Luminate. This shows podcasting’s growing cultural impact and industry recognition. Read more Podcast episode releases decline in JuneNew podcast episodes dropped 4.7% in June versus May. Spotify leads with 26.6% market share, while Spreaker, Buzzsprout, Podbean,...
Stay Creatively Inspired: 5 Tips Every Podcaster Needs Feeling stuck? Here’s how to keep your podcast fresh and inspired: Rotate Your Format Mix solo episodes, interviews, Q&A, or storytelling — treat your podcast like a TV season with new arcs to keep it exciting. Follow Your Curiosity What confuses you in your niche? What would you Google at 2 a.m.? Let your own questions spark fresh content. Crowdsource Ideas Ask your audience what they want! Host AMAs or polls to discover new topics and...
The Podcast Ad Boom: What You Need to Know Right Now The podcast advertising market is growing rapidly, creating significant opportunities for podcasters: 78% of agencies and brands are already advertising in podcasts — that’s a 5X increase since 2015. 69% say they plan to spend on podcast ads in the next six months, setting a new eleven-year record. 91% have discussed podcast advertising as a potential media investment, indicating strong interest. Despite this growth, many advertisers are...