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Wavve Audio Insider #93: The Importance of Building a Brand

Published about 2 months ago • 3 min read

PODCASTING | CONTENT MARKETING | SOCIAL MEDIA

As a creator and Wavve Maker in the Wavve community, you get this exclusive newsletter, where we talk podcasting, content marketing, and social media.

In today’s email:

  • 5 Marketing Lessons For Brands and How They Apply to You
  • Subscriber Ads!
  • Wavve Design of the Week
  • Podcast Discoverability: 6 Interesting Ways to Increase It
  • In Case You Missed It

FROM THE DESK OF JEFF SANDERS

5 Marketing Lessons For Brands and How They Apply to You

Inc. Magazine recently posted an interesting article, What 2023 Taught Us: 5 Marketing Lessons for Brands, that included a fair amount of info that applies to any podcaster.

Your podcast is your brand, and treating it as such is a great way to gain traction.

One of the biggest points on the list appeared at No. 2...Humanize and Elevate Your Content. That goes right to heart of podcasting.

The medium by its very nature is human, but be sure your delivery is. A conversational tone is important in the written word but even more so in podcasting. As for elevating your content, well, that can be the tricky part. You can start by offering true insights and being genuine. With some practice, taking your content to a higher level should come naturally.


FANFLUENCE

Elevate your game with Fanfluence! 🚀 Grab prime spots in our newsletter, starting at $25. Don't miss out! 🤩


WAVVE DESIGN OF THE WEEK

If your featured guest played football for the University of Georgia and the Cincinnati Bengals then it's a good idea to make that obvious. This design does just with dynamic and striking imagery. The font is no-nonsense and the copy tells you exactly what Pollack is bringing to the table. Eye-catching and straightforward design is always a winner.


GROW YOUR INFLUENCE

Podcast Discoverability: 6 Interesting Ways to Increase It

So you’ve just recorded and published your podcast – nice! But before anything else, have you thought about how new listeners will find it, otherwise known as podcast discoverability?

With millions of podcasts in existence, there’s a lot of competition to stay ahead to keep your podcast discoverability high. This means that you need to actively promote and distribute each podcast episode to attract more listeners and develop a larger audience.

Increasing your podcast discoverability is an essential process when it comes to being a podcaster.


IN CASE YOU MISSED IT

🎧40% of American adults would listen to podcast about a favorite brand. Learn more.

🎙️BBC Podcast sims to reengage youth. Find out how.


Transform Audio into Engaging Video Clips

Give your audio a social media makeover. Wavve turns podcasts, talks, and audiobooks into dazzling video snippets. Amplify reach, captivate followers, and soar! Learn more


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This email goes to registered creators at wavve.co or those subscribed to The Wavve Blog. Wavve helps [WORK_ROLE GOES HERE] creators grow their influence online with social video and text.

Wavve Audio Insider

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Join 180,000+ creators receiving insider insights about the audio industry, covering podcasting, content marketing, and social media. Wavve is a technology company helping audio creators and brands easily amplify content to grow their audience, impact, and influence.

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