PODCASTING | CONTENT MARKETING | SOCIAL MEDIA
As a creator and Wavve Maker in the Wavve community, you get this exclusive newsletter, where we talk podcasting, content marketing, and social media.
In today’s email:
Inc. Magazine recently posted an interesting article, What 2023 Taught Us: 5 Marketing Lessons for Brands, that included a fair amount of info that applies to any podcaster.
Your podcast is your brand, and treating it as such is a great way to gain traction.
One of the biggest points on the list appeared at No. 2...Humanize and Elevate Your Content. That goes right to heart of podcasting.
The medium by its very nature is human, but be sure your delivery is. A conversational tone is important in the written word but even more so in podcasting. As for elevating your content, well, that can be the tricky part. You can start by offering true insights and being genuine. With some practice, taking your content to a higher level should come naturally.
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If your featured guest played football for the University of Georgia and the Cincinnati Bengals then it's a good idea to make that obvious. This design does just with dynamic and striking imagery. The font is no-nonsense and the copy tells you exactly what Pollack is bringing to the table. Eye-catching and straightforward design is always a winner.
So you’ve just recorded and published your podcast – nice! But before anything else, have you thought about how new listeners will find it, otherwise known as podcast discoverability?
With millions of podcasts in existence, there’s a lot of competition to stay ahead to keep your podcast discoverability high. This means that you need to actively promote and distribute each podcast episode to attract more listeners and develop a larger audience.
Increasing your podcast discoverability is an essential process when it comes to being a podcaster.
Read More |
🎧40% of American adults would listen to podcast about a favorite brand. Learn more.
🎙️BBC Podcast sims to reengage youth. Find out how.
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Today's sponsor is a product near and dear to our heart...WAVVE! 🎙️ New Template Drop Alert! 🚀 Elevate your podcast promotion with Wavve’s latest customizable templates. Designed for podcasters who want to stand out, these templates are sleek, professional, and easy to use. Save $10 on your first month or first month back with code TEMPLATE10 at Wavve.co The Evolution of Podcasting: Milestones and Big Predictions Podcasts have taken center state during the 2024 presidential election. It's...
In Case You (Were Podcasting and) Missed It 🗳️ There's power in podcasting. Joe Rogan's big interview score emphasizes the role of podcasts in this election. 🎧 This week's best of list from The Guardian includes five legacy podcasts that have a twist. There are some classics in here, like the amazing S-Town. 📺 But wait, there's more! Sounds Profitable offers up the second part of its examination into the differences between audio and visual podcast consumers. 🚀 Future stars. NPR release its...
Learn Podcast Insights From the Pros We certainly hope you like hearing directly from us at Wavve, but we thought some of our successful customers have plenty more to share. We're starting a series where we feature pro podcasters and their stories, so that you can learn from the best in the business. Our first is Amber De La Garza. Amber De La Garza: Small Business Straight Talk Amber is a veteran podcaster who has been providing effective business and productivity strategies in her Small...