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Wavve Audio Insider #93: The Importance of Building a Brand
PODCASTING | CONTENT MARKETING | SOCIAL MEDIA
As a creator and Wavve Maker in the Wavve community, you get this exclusive newsletter, where we talk podcasting, content marketing, and social media.
In today’s email:
- 5 Marketing Lessons For Brands and How They Apply to You
- Subscriber Ads!
- Wavve Design of the Week
- Podcast Discoverability: 6 Interesting Ways to Increase It
- In Case You Missed It
FROM THE DESK OF JEFF SANDERS
5 Marketing Lessons For Brands and How They Apply to You
Inc. Magazine recently posted an interesting article, What 2023 Taught Us: 5 Marketing Lessons for Brands, that included a fair amount of info that applies to any podcaster.
Your podcast is your brand, and treating it as such is a great way to gain traction.
One of the biggest points on the list appeared at No. 2...Humanize and Elevate Your Content. That goes right to heart of podcasting.
The medium by its very nature is human, but be sure your delivery is. A conversational tone is important in the written word but even more so in podcasting. As for elevating your content, well, that can be the tricky part. You can start by offering true insights and being genuine. With some practice, taking your content to a higher level should come naturally.
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WAVVE DESIGN OF THE WEEK
If your featured guest played football for the University of Georgia and the Cincinnati Bengals then it's a good idea to make that obvious. This design does just with dynamic and striking imagery. The font is no-nonsense and the copy tells you exactly what Pollack is bringing to the table. Eye-catching and straightforward design is always a winner.
GROW YOUR INFLUENCE
Podcast Discoverability: 6 Interesting Ways to Increase It
So you’ve just recorded and published your podcast – nice! But before anything else, have you thought about how new listeners will find it, otherwise known as podcast discoverability?
With millions of podcasts in existence, there’s a lot of competition to stay ahead to keep your podcast discoverability high. This means that you need to actively promote and distribute each podcast episode to attract more listeners and develop a larger audience.
Increasing your podcast discoverability is an essential process when it comes to being a podcaster.
| Read More |
IN CASE YOU MISSED IT
🎧40% of American adults would listen to podcast about a favorite brand. Learn more.
🎙️BBC Podcast sims to reengage youth. Find out how.
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Wavve Audio Insider
Join 180,000+ creators receiving insider insights about the audio industry, covering podcasting, content marketing, and social media. Wavve is a technology company helping audio creators and brands easily amplify content to grow their audience, impact, and influence.
Podcast Statistics You Need To Know Here are the latest numbers shaping the podcast industry in 2025: Global audience grows – 584M listeners worldwide in 2025 (+6.8% YoY), forecast to hit 652M by 2027. US leads the way – 158M monthly listeners; 55% of Americans 12+ now tune in each month. Top platforms – YouTube (39%), Spotify (21%), and Apple Podcasts (8%) dominate U.S. listening. Devices & formats – 70% listen on smartphones; 41% prefer video podcasts, while 30% stick to audio-only....
Another week, another round of “creators are the future and everyone else is just catching up.” We’re here to break down what happened across music, podcasts, audiobooks, and film—so you don’t have to doomscroll before your first coffee.
Podcasting Trends 2025: What Podcasters Should Watch Educational shows surge – 88% of listeners now tune in to learn. AI adoption grows – 1 in 4 creators already use tools for quality, transcripts, and notes. Short clips drive discovery – 30–60 sec videos on TikTok, Shorts, and Reels boost reach. Monetization expands – Podcast ad revenue is on track to surpass $4B in 2025, with live events adding more income streams. Video podcasts retain audiences – Viewers stay longer when they can watch...