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Wavve Audio Insider #92: Podcasting's Video Dilemma
PODCASTING | CONTENT MARKETING | SOCIAL MEDIA
As a creator and Wavve Maker in the Wavve community, you get this exclusive newsletter, where we talk podcasting, content marketing, and social media.
In today’s email:
- Podcasting's Video Dilemma
- Subscriber Ads!
- Wavve Design of the Week
- How Do You Measure the Success of an Audio Marketing Campaign?
- In Case You Missed It
FROM THE DESK OF JEFF SANDERS
Podcasting's Video Dilemma
Our friends at SoundsProfitable.com offer some great insights into the podcast industry. One of the latest addresses video, a timely topic considering last week's discussion about YouTube and RSS feeds.
Check out the 55-minute webinar, Sound You Can See: Podcasting's Video Dilemma, to gain some knowledge about platforms, audiences, content and more.
Staying informed is essential if you want to have podcasting success, and Sounds Profitable is a great resource.
FANFLUENCE
Elevate your game with Fanfluence! 🚀 Grab prime spots in our newsletter, starting at $25. Don't miss out! 🤩
WAVVE DESIGN OF THE WEEK
Red and blue aren't always a good pairing, but they work here, largely because they're in separate areas of the design. The result is bright and vibrant. Smiles abound from the headshots of the hosts, and that's a great way to convey trust to your potential audience.
GROW YOUR INFLUENCE
How Do You Measure the Success of an Audio Marketing Campaign?
Audio marketing is becoming a popular way for businesses to get their message out. But how do you measure the success of your audio marketing campaigns?
With digital channels such as SEO, social media, and email marketing, there are solid metrics to monitor performance. However, in the world of digital sound technology – which has revolutionized commercial production – it often takes more work. This blog post provides helpful insights and valuable tips for measuring the success of an audio marketing campaign.
| Read More |
IN CASE YOU MISSED IT
🎙️Insights from our friends at SoundsProfitable.com. 10 Critical Facts About Video and Podcasting for Success in 2024. Learn more.
☔From Politico.com. States are getting serious about limiting the social media exposure of kids. Learn more.
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Wavve Audio Insider
Join 180,000+ creators receiving insider insights about the audio industry, covering podcasting, content marketing, and social media. Wavve is a technology company helping audio creators and brands easily amplify content to grow their audience, impact, and influence.
In Case You (Were Podcasting and) Missed It Home Is Now Where Americans Listen MostAmericans now consume most audio at home, not in cars, with at-home listening stabilizing at around 55% of total audio use, per Edison Research. Video Podcasts Still Struggle Across AppsAlthough video podcasts exist in open RSS, most podcast apps don’t fully support video playback. Only a small share of listeners actually see video when pressing play. Podcast Launches Inched Up in 2025New podcast feeds rose...
How to Stop Hating the Sound of Your Voice on a Podcast Many podcasters dislike the sound of their own voice — and that reaction is completely normal. This article explains why we hear ourselves differently than others do, and why confidence improves naturally with practice. It also offers five practical techniques to sound more natural and engaging on mic: Speak naturally, not in a “radio voice” Vary your pace to avoid sounding flat or robotic Use intentional pauses to add emphasis Change...
Who Gets to Start a Podcast — and Who Doesn’t? As we kick off 2026, it’s the perfect time to look at who’s entering podcasting — and who’s being left behind. The Creators 2025 study reveals structural gaps that appear before a mic is ever turned on.Key Insights: • Entry barriers exist: 8% of women create podcasts vs. 15% of men. • Retention isn’t the problem: Women who start are slightly more likely to continue than men (69% vs. 67%). • The gap predates video: Historically, 23% of men vs. 12%...