PODCASTING | CONTENT MARKETING | SOCIAL MEDIA
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In today’s email:
Our friends at SoundsProfitable.com offer some great insights into the podcast industry. One of the latest addresses video, a timely topic considering last week's discussion about YouTube and RSS feeds.
Check out the 55-minute webinar, Sound You Can See: Podcasting's Video Dilemma, to gain some knowledge about platforms, audiences, content and more.
Staying informed is essential if you want to have podcasting success, and Sounds Profitable is a great resource.
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Red and blue aren't always a good pairing, but they work here, largely because they're in separate areas of the design. The result is bright and vibrant. Smiles abound from the headshots of the hosts, and that's a great way to convey trust to your potential audience.
Audio marketing is becoming a popular way for businesses to get their message out. But how do you measure the success of your audio marketing campaigns?
With digital channels such as SEO, social media, and email marketing, there are solid metrics to monitor performance. However, in the world of digital sound technology – which has revolutionized commercial production – it often takes more work. This blog post provides helpful insights and valuable tips for measuring the success of an audio marketing campaign.
Read More |
🎙️Insights from our friends at SoundsProfitable.com. 10 Critical Facts About Video and Podcasting for Success in 2024. Learn more.
☔From Politico.com. States are getting serious about limiting the social media exposure of kids. Learn more.
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In Case You (Were Podcasting and) Missed It Golden Globes to add best Podcast Category in 2026For the first time, the Golden Globes will include a Best Podcast category, choosing six nominees from the top 25 shows ranked by data firm Luminate. This shows podcasting’s growing cultural impact and industry recognition. Read more Podcast episode releases decline in JuneNew podcast episodes dropped 4.7% in June versus May. Spotify leads with 26.6% market share, while Spreaker, Buzzsprout, Podbean,...
Stay Creatively Inspired: 5 Tips Every Podcaster Needs Feeling stuck? Here’s how to keep your podcast fresh and inspired: Rotate Your Format Mix solo episodes, interviews, Q&A, or storytelling — treat your podcast like a TV season with new arcs to keep it exciting. Follow Your Curiosity What confuses you in your niche? What would you Google at 2 a.m.? Let your own questions spark fresh content. Crowdsource Ideas Ask your audience what they want! Host AMAs or polls to discover new topics and...
The Podcast Ad Boom: What You Need to Know Right Now The podcast advertising market is growing rapidly, creating significant opportunities for podcasters: 78% of agencies and brands are already advertising in podcasts — that’s a 5X increase since 2015. 69% say they plan to spend on podcast ads in the next six months, setting a new eleven-year record. 91% have discussed podcast advertising as a potential media investment, indicating strong interest. Despite this growth, many advertisers are...