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Wavve Audio Insider #92: Podcasting's Video Dilemma
PODCASTING | CONTENT MARKETING | SOCIAL MEDIA
As a creator and Wavve Maker in the Wavve community, you get this exclusive newsletter, where we talk podcasting, content marketing, and social media.
In today’s email:
- Podcasting's Video Dilemma
- Subscriber Ads!
- Wavve Design of the Week
- How Do You Measure the Success of an Audio Marketing Campaign?
- In Case You Missed It
FROM THE DESK OF JEFF SANDERS
Podcasting's Video Dilemma
Our friends at SoundsProfitable.com offer some great insights into the podcast industry. One of the latest addresses video, a timely topic considering last week's discussion about YouTube and RSS feeds.
Check out the 55-minute webinar, Sound You Can See: Podcasting's Video Dilemma, to gain some knowledge about platforms, audiences, content and more.
Staying informed is essential if you want to have podcasting success, and Sounds Profitable is a great resource.
FANFLUENCE
Elevate your game with Fanfluence! 🚀 Grab prime spots in our newsletter, starting at $25. Don't miss out! 🤩
WAVVE DESIGN OF THE WEEK
Red and blue aren't always a good pairing, but they work here, largely because they're in separate areas of the design. The result is bright and vibrant. Smiles abound from the headshots of the hosts, and that's a great way to convey trust to your potential audience.
GROW YOUR INFLUENCE
How Do You Measure the Success of an Audio Marketing Campaign?
Audio marketing is becoming a popular way for businesses to get their message out. But how do you measure the success of your audio marketing campaigns?
With digital channels such as SEO, social media, and email marketing, there are solid metrics to monitor performance. However, in the world of digital sound technology – which has revolutionized commercial production – it often takes more work. This blog post provides helpful insights and valuable tips for measuring the success of an audio marketing campaign.
| Read More |
IN CASE YOU MISSED IT
🎙️Insights from our friends at SoundsProfitable.com. 10 Critical Facts About Video and Podcasting for Success in 2024. Learn more.
☔From Politico.com. States are getting serious about limiting the social media exposure of kids. Learn more.
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Wavve Audio Insider
Join 180,000+ creators receiving insider insights about the audio industry, covering podcasting, content marketing, and social media. Wavve is a technology company helping audio creators and brands easily amplify content to grow their audience, impact, and influence.
Episode Length: What Really Matters (and What Doesn’t) How long should your podcast episodes be? There’s no universal rule — the ideal length is simply as long as your content stays valuable. Don’t stretch an episode to fill time, and don’t cut it short if the substance isn’t there yet. While most listeners prefer episodes between 15–60 minutes, data shows huge variation across genres. What matters more is consistency, a clear format, and releasing episodes your audience can rely on. Bottom...
How to Promote Your Podcast Effective promotion starts with a solid show. Validate a few episodes, then focus on clear messaging and consistent systems. 1. Build the Basics Define your topic, audience, and value. Create a clean, SEO-friendly website for easy discovery. 2. Use Your Own Channels Send episode updates via email. Share clips, quotes, and summaries on social. 3. Repurpose Smartly Short video clips Written summaries Simple quote graphics 4. Expand Your Reach List your podcast on all...
Podcast Diversity Report Reveals Major Gaps A new USC Annenberg Inclusion Initiative study shows that top U.S. podcasts still lack meaningful diversity—especially compared to leading TV, film, and music. Key findings: 64% of hosts on top 2024 U.S. podcasts are men. Video podcasts skew even more male, with the biggest imbalance in business & tech—92% male-hosted. Women-hosted shows still feature mostly male guests (54%). True crime is the only category with a female-majority of hosts (53%),...