PODCASTING | CONTENT MARKETING | SOCIAL MEDIA
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In today’s email:
Our friends at SoundsProfitable.com offer some great insights into the podcast industry. One of the latest addresses video, a timely topic considering last week's discussion about YouTube and RSS feeds.
Check out the 55-minute webinar, Sound You Can See: Podcasting's Video Dilemma, to gain some knowledge about platforms, audiences, content and more.
Staying informed is essential if you want to have podcasting success, and Sounds Profitable is a great resource.
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Red and blue aren't always a good pairing, but they work here, largely because they're in separate areas of the design. The result is bright and vibrant. Smiles abound from the headshots of the hosts, and that's a great way to convey trust to your potential audience.
Audio marketing is becoming a popular way for businesses to get their message out. But how do you measure the success of your audio marketing campaigns?
With digital channels such as SEO, social media, and email marketing, there are solid metrics to monitor performance. However, in the world of digital sound technology – which has revolutionized commercial production – it often takes more work. This blog post provides helpful insights and valuable tips for measuring the success of an audio marketing campaign.
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🎙️Insights from our friends at SoundsProfitable.com. 10 Critical Facts About Video and Podcasting for Success in 2024. Learn more.
☔From Politico.com. States are getting serious about limiting the social media exposure of kids. Learn more.
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The Inventory and the Scale: Growing Audiences Starts with Creators Following up on last week’s look at entry barriers, this week we dive into how to support underrepresented creators so podcast audiences can truly grow in 2026.Key Takeaways: • Representation shapes audiences: Audiences reflect the diversity of creators; marketing alone isn’t enough. • Different challenges, different solutions: • Entry barriers for women need role models and industry support. • Retention challenges for LGBTQ+...
Books Every Podcaster Can Learn From Podcasting tools and platforms change fast—but the fundamentals don’t. This curated reading list highlights books that help podcasters strengthen the skills that matter most: storytelling, interviewing, audience understanding, creativity, and sustainable growth. The recommendations span narrative audio, journalism, interviews, collaboration, mindset, and monetization. Some focus on craft and story structure, others on building trust with listeners, growing...
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