Wavve Audio Insider #91: What Big News From YouTube Means For You

As a creator and Wavve Maker in the Wavve community, you get this exclusive newsletter, where we talk podcasting, content marketing, and social media.

In today’s email:

  • Why YouTube's New RSS Integration Is a Really Big Deal
  • Wavve Design of the Week
  • How Musicians (Or Anyone Else) Can Leverage Influencer Marketing For Growth
  • Find of the Week
  • In Case You Missed It


Why YouTube's New RSS Integration Is a Really Big Deal

YouTube debuted RSS integration this week and this may mean big things for podcasters.

An article on The Verge breaks down the details on how this works. But basically, if you're an audio first podcast you can now submit your RSS feed to YouTube. The platform will even create a static image video, using your podcast art.

The fact that YouTube is making the effort is good news for podcasters. It's a massive platform and I'm hoping the process will become more refined and robust in the months to come.

Check out YouTube's short but informative tutorial about uploading podcasts below.

video preview


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All the important pieces are here. The title of the podcast is clear and so is the reason why you want to hear from Christiana Smith Shi. Often, guests are listed by name only, but if they have an impressive resume it's a good idea to highlight that. The inclusion of a hashtag and URL is another great way to gain visibility. And, we've said it here before, but showing the logos of the platforms where you podcast is available is an easy but important addition to any design.


How Musicians (On Anyone Else) Can Leverage Influencer Marketing For Growth

Musicians have a huge opportunity to leverage influencer marketing to grow their fan base. Social media has changed the music industry forever. Today, simply finding one key influencer collaboration could mean viral growth for your music.

It’s no longer required to follow what many consider a conventional route to get in front of thousands (if not millions) of people.

Because it’s easier than ever to use advanced software on your laptop or phone, musicians can become known without having to even leave their bedrooms.


We've talked about how having great audio is essential to a successful podcast. We've got you covered with this Blue Yeti Pro USB Microphone.

Get it now on Amazon for just $159. You can't put a price on great audio.


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Join 180,000+ creators receiving insider insights about the audio industry, covering podcasting, content marketing, and social media. Wavve is a technology company helping audio creators and brands easily amplify content to grow their audience, impact, and influence.

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