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In today’s email:
YouTube debuted RSS integration this week and this may mean big things for podcasters.
An article on The Verge breaks down the details on how this works. But basically, if you're an audio first podcast you can now submit your RSS feed to YouTube. The platform will even create a static image video, using your podcast art.
The fact that YouTube is making the effort is good news for podcasters. It's a massive platform and I'm hoping the process will become more refined and robust in the months to come.
Check out YouTube's short but informative tutorial about uploading podcasts below.
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All the important pieces are here. The title of the podcast is clear and so is the reason why you want to hear from Christiana Smith Shi. Often, guests are listed by name only, but if they have an impressive resume it's a good idea to highlight that. The inclusion of a hashtag and URL is another great way to gain visibility. And, we've said it here before, but showing the logos of the platforms where you podcast is available is an easy but important addition to any design.
Musicians have a huge opportunity to leverage influencer marketing to grow their fan base. Social media has changed the music industry forever. Today, simply finding one key influencer collaboration could mean viral growth for your music.
It’s no longer required to follow what many consider a conventional route to get in front of thousands (if not millions) of people.
Because it’s easier than ever to use advanced software on your laptop or phone, musicians can become known without having to even leave their bedrooms.
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