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Wavve Audio Insider #76
As a creator and Wavve Maker in the Wavve community, you get this exclusive newsletter, where we talk podcasting, content marketing, and social media.
In today’s email:
- On deleting content
- The OpenAI drama breakdown to date
- Speaking of indexing podcasts, here's a thought: Bookmarks!
- Wavve Design of the Week
- Your Podcast Listener Data Goldmine And How To Use It
- Meme Worthy
FROM THE DESK OF JEFF DOLAN
On deleting content
Have you ever considered deleting all your content and starting over?
Recently, I saw a major YouTuber clear his entire channel of thousands of videos and start over.
Celebrities do it all the time on Instagram.
But what about those without a huge following? What about the rest of us?
I was chatting with a friend about a podcast I heard over five years ago.
In it, a guru was promoting a new artist to his millions of followers. He was pumping him up, giving him advice, and telling the world what a star he would be one day.
And he was right!
The artist became a superstar.
But then something strange happened.
My friend asked me to share the podcast link, and I could not find it to save my life.
I remember the podcast, the conversation, the period in the artist's career, and how impactful it was.
It was one of those pieces of content that you believe everyone will reference back to in the future.
After all, he called it!
But it was gone. It wasn't easy to search on Apple.
It wasn't easy to search on Spotify.
It was easier on YouTube, but clearly not there anymore.
And traditional searches came up empty.
The guru even had an archival search on his website that also came up empty.
I felt completely delusional and questioned my sanity. Had the now famous artist asked for it to be deleted?
I may never know.
And it brought up more questions than answers about deleting content.
They say the internet never forgets but I feel like it can and it does.
But maybe it's just an indexing and searching issue.
So until your content is valuable enough to be copied, screenshot, indexed, and redistributed, delete away.
You can reinvent yourself as many times as you want.
IN CASE YOU MISSED IT
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WAVVE DESIGN OF THE WEEK
Anytime an audiogram just makes sense, it jumps out in the feed. With a relevant and timely bold headline, all white text on a full-bleed image, a black shirt for contrast, and the waveform animation, you have a recipe for success. Remember, you just have to capture attention to stop the scroll to grab a quick listen.
The time it takes viewers to look at the face, which leads them to the start of the title (great job there), to then decide to stick around is fractions of a second. And that's about all you have these days. Don't give viewers reasons to keep swiping or scrolling.
GROW YOUR INFLUENCE
Your Podcast Listener Data Goldmine And How To Use It
This ultimate guide will help you zero in on your target audience. By using data to identify your podcast listeners, you can control your marketing growth!
| Read more |
MEME WORTHY
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Wavve Audio Insider
Join 180,000+ creators receiving insider insights about the audio industry, covering podcasting, content marketing, and social media. Wavve is a technology company helping audio creators and brands easily amplify content to grow their audience, impact, and influence.
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