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Wavve Audio Insider #74
As a creator and Wavve Maker in the Wavve community, you get this exclusive newsletter, where we talk podcasting, content marketing, and social media.
In today’s email:
- Survey: Most creators podcast to build an audience and brand
- Spotify's 2023 Podcast Trends Report
- Podcast Marketing Trends 2023
- YouTube is going to start cracking down on AI clones of musicians
- Wavve Design of the Week
- How To Make Podcast Listeners Leave Reviews: A Handy Guide
- Meme Worthy
FROM THE DESK OF JEFF DOLAN
Survey: Most creators podcast to build an audience and brand
According to the latest Podcast Marketing Academy Podcast Marketing Trends Report, over half of podcasters (54%) see themselves as individual creators who are building their brand and audience.
These two purposes of podcasting have barely changed at all when it comes to why people get into podcasting.
And the appeal is strong. Like YouTube to TV, podcasting has become the closest thing to radio an independent creator can get.
There is a huge value unlock if your podcast gets massive attention. Even moderate attention if the audience is lucrative or influential enough.
However, there is a huge caveat.
Podcasting is one of the hardest vehicles to get attention if you are starting from zero.
A TikTok, Instagram Reel, YouTube video, Xeet, LinkedIn post, etc, almost all have an advantage of getting you attention faster when starting out.
So if you are starting from zero with these same goals in podcasting, social media posting is not optional.
Go ahead and start your podcast, but have a plan in place to market it well to drive attention.
IN CASE YOU MISSED IT
- Spotify's 2023 Podcast Trends Report
- Podcast Marketing Trends 2023
- YouTube is going to start cracking down on AI clones of musicians
SPONSORED
WAVVE DESIGN OF THE WEEK
This week, I want to highlight the importance of a nice, clear headline about what this audiogram is about and who is delivering it. The HR Data Labs Podcast nails it with their short and simple headline with the keyword bolded along with Peter's photo. A waveform and progress bar in brand colors wraps up the design with a logo and room for captions. Excellent.
GROW YOUR INFLUENCE
How To Make Podcast Listeners Leave Reviews: A Handy Guide
Looking into building your credibility as a podcaster? Check out this helpful guide on how to get your podcast listeners to leave reviews.
- Make Sure to Always Produce High-quality Content
- Use Platforms That Accept Podcast Reviews
- Don’t Get Shy About Asking Your Podcast Listeners For Reviews
- Make the Listeners Feel Appreciated For Their Podcast Reviews
- Get Help and Reviews From Influencers
- Respond to Every Podcast Review in a Nice and Professional Manner
- Promote Your Podcast Throughout All Your Social Media Channels
- Make Sure the Call-to-Action Buttons on Sites are Visible
- Do Some Giveaways to Excite Podcast Listeners
| Read More |
MEME WORTHY
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Wavve Audio Insider
Join 180,000+ creators receiving insider insights about the audio industry, covering podcasting, content marketing, and social media. Wavve is a technology company helping audio creators and brands easily amplify content to grow their audience, impact, and influence.
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