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Refine Your Podcast Strategy to Include a Growing Audience...Smart TV Users

Published 11 months ago • 2 min read

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How Do Smart TVs Fit into the Podcasting Sphere

Sounds Profitable has another interesting take. This week it's about those who consume podcasts via a Smart TV. Believe it or not, the Smart TV is the primary listening device for 8% of podcast audiences.

The posts dives deeper into data, but I thought the takeaways about how the numbers affect your podcast strategy were the most interesting.

Here's what Sounds Profitable came up with:

  1. Don’t assume Smart TV listening equals video requirement. As the data shows, Smart TV podcast consumers are quite flexible in their audio/video expectations. Don’t feel pressured to create video content just because Smart TV usage is growing. Sometimes a microphone is just a microphone.
  2. Consider the 55+ opportunity. If your show could appeal to older listeners (or already does), prioritizing Smart TV distribution might give you a leg up with this demographic that’s historically been harder to reach in podcasting.
  3. Optimize for device-switching. Make sure your show description, episode naming, and structure make it easy for listeners to pick up where they left off when switching between devices—especially between Smart TVs and smartphones.
  4. Think about discoverability on TV platforms. Smart TV interfaces are fundamentally different from podcast apps. Your cover art, titles, and descriptions need to work in these environments, which often prioritize visual browsing rather than search.

Good insights for sure. Read the full article here.

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