As a creator and Wavve Maker in the Wavve community, you get this exclusive newsletter, where we talk podcasting, content marketing, and social media.

In today’s email:

• Tools overwhelm and overlap
• ​​Amazon Order Volumes Spike 76% Year over Year​​
• The Global Value of Music Copyright is Now $41.5B​
• Audiobook sales beat e-book sales for 2nd year in a row
• Wavve Design of the Week
• Audiobook Selling: 6 Proven Techniques To Sell More
• Meme Worthy

​

---

FROM THE DESK OF JEFF DOLAN

Tools overwhelm and overlap

Are you as overwhelmed as I am with the number of social media tools coming out?

It seems like all of them are adding all the features of each other.

It's like a feature beetle-battle. (Shout out to Dr. Seuss.)

By the time I find one tool that does what I need, I'm calculating all the decisions and testing required to both figure out the financial and feature overlaps.

From Elon at X wanting to become the West's version of what they have in China with one or two social apps that do everything, to so many copy-paste AI companies me-too'ing OpenAI and LLMs, everyone it seems wants to become the one tool to rule them all.

Coming from the healthcare SaaS world, we often used the phrase best-of-breed versus all-in-one.

If you want the absolute best tool for each specific job in your workflow, you are a best-of-breed shop.

You want tools that are good at one thing and play nice with the others.

If you want the least hassle and easiest management of your tools, you are an all-in-one shop.

You are OK with certain features being sub-par or maybe missing, because you value simplicity.

Where do you stand?

Do you appreciate tools that do one thing well?

Or do you like tools that try to do everything?

Give me a quick reply to tell me your thoughts, and I may share them on our socials.

---

IN CASE YOU MISSED IT

• ​Amazon Order Volumes Spike 76% Year over Year​
• ​The Global Value of Music Copyright is Now $41.5B​
• ​Online Sales of Books, Audio at $12.1B in 2022 (Audiobooks beat e-books for 2nd year)​

​

---

SPONSORED

​

​

---

WAVVE DESIGN OF THE WEEK

The Wavve design this week did a good job of capturing my attention in the scroll. It is on brand. It has a nice layout. My eye immediately picks up the key elements. And with a dark space at the bottom for captions, it's ready to be quickly digested. Excellent.

I'm also starting to see a trend with slides and horizontally swiped images in feeds where the first slide can be the Wavve video explaining your deck. No messing with video required.

​

---

GROW YOUR INFLUENCE

Audiobook Selling: 6 Proven Techniques To Sell More

Wondering how to sell audiobooks via search? Here are 6 easy but effective techniques to boost awareness while increasing conversions.

1. Create a Landing Page For Your Audiobooks
2. Sell More By Optimizing For Voice Search
3. Optimize Your Author Website For Mobile
4. Promote Your Audiobooks On YouTube
5. Distribute Widely To Sell More
6. Promote Your Audiobook On Social Media

​

---

Transform Audio into Engaging Video Clips Give your audio a social media makeover. Wavve turns podcasts, talks, and audiobooks into dazzling video snippets. Amplify reach, captivate followers, and soar! Learn more →​

---

MEME WORTHY

---

What could we have done better with this issue? Rate by clicking below.

---

Interested in sponsoring this Newsletter? Click here.​

This email goes to registered creators at wavve.co or those subscribed to The Wavve Blog. Wavve helps [WORK_ROLE GOES HERE] creators grow their influence online with social video and text.