As a creator and Wavve Maker in the Wavve community, you get this exclusive newsletter, where we talk podcasting, content marketing, and social media.

In today’s email:

• Extreme video editing trends to watch
• Wondery launches three podcast video channels on Amazon Freevee
• 81% of US Podcast Listeners Would be Interested in Curated Podcast Programming on the Radio
• Wavve Design of the Week
• Audio Marketing: 9 Examples for Your Inspiration
• Meme Worthy

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FROM THE DESK OF JEFF DOLAN

Extreme video editing trends to watch

Are you following one of these two video editing trends with your social video?

I'm talking to many different podcasters, YouTubers, and content creators who have voiced one of two major trends I'm seeing.

Trend #1: Video editors are getting really good! I need to double down on doing fewer videos with much better editing.

Trend #2: I can't compete with these newer, complex editing techniques. So I'm just going to load the raw recorded videos or go live.

Interesting, right? On one hand, some creators are realizing they can stand out better with more investment into the edit.

On the other hand, creators are opting out of editing altogether and leaning into the content alone.

Now, granted, some creators can invest into people, time, or tools to get better edits. Others cannot.

Both should care about the content and it connecting with their audience first.

Why? Because no matter how well you edit something, the actual content of what you are delivering needs to connect.

So before you choose one of these extreme paths to go with your videos, ask yourself this question.

What am I doing to let my audience know this is the video for them?

Trailers for longer videos. Great titles. Informative thumbnails. Solid descriptions.

Give me a reason why I want to watch, and the edit becomes secondary.

I will sit through just about any edit when my kids want to watch a video about cute dogs.

I will click away immediately if 30 seconds into the most amazing edit ever, I cannot understand why BTC just pumped to the moon.

Take a moment to evaluate whether a video editing concern should be your main concern.

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IN CASE YOU MISSED IT

• ​Wondery launches three podcast video channels on Amazon Freevee​
• ​81% of US Podcast Listeners Would be Interested in Curated Podcast Programming on the Radio​

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SPONSORED

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WAVVE DESIGN OF THE WEEK

Lots of music producers are capitalizing on the great album cover artwork to promote the artists they are working with. You want to promote the artist, your skills, and their latest work. So the best thing to do is make the album or single cover as recognizable as possible.

This use case is the perfect one for Wavve because you want to show the cover the entire time as well as highlight the music. Add the matching waveform for scroll-stopping interest, and BOOM! Easy social content you can post over and over with different clips.

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GROW YOUR INFLUENCE

Audio Marketing: 9 Examples for Your Inspiration

• Branded Playlist On Spotify By Gymshark
• #LIPSTORIES Podcast By Sephora
• EWRadio Audiograms On Instagram
• Lego Play Waves
• McDonald’s Branded Sound
• The Honest Designers Show Podcast
• EA SPORTS Branded Sound
• The Netflix Audio Logo
• The Atlantic Audio Articles

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Read Now

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Transform Audio into Engaging Video Clips Give your audio a social media makeover. Wavve turns podcasts, talks, and audiobooks into dazzling video snippets. Amplify reach, captivate followers, and soar! Learn more →​

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MEME WORTHY

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This email goes to registered creators at wavve.co or those subscribed to The Wavve Blog. Wavve helps [WORK_ROLE GOES HERE] creators grow their influence online with social video and text.