Join 180,000+ creators receiving insider insights about the audio industry, covering podcasting, content marketing, and social media. Wavve is a technology company helping audio creators and brands easily amplify content to grow their audience, impact, and influence.
Wavve Audio Insider #56
As a creator and Wavve Maker in the Wavve community, you get this exclusive newsletter, where we talk podcasting, content marketing, and social media.
In today’s email:
- The rise of the influencer
- Influencer spend is growing faster than social ad spend
- Podcasts are the Most Influential Media Channel in Singapore
- Wavve Design of the Week
- The Best Time to Post Instagram Reels
- Meme Worthy
FROM THE DESK OF JEFF DOLAN
The rise of the influencer
As TikTok leads the way in the growth of marketing spend on social media influencers, every major social platform has seen this trend higher than simple social ad spend growth.
Why have solo creators become the new trend?
Creators have wised up to the fact they can own their own audiences through newsletters, SMS lists, blogs, and podcasts.
By sponsoring a trusted creator influencer in a niche, a brand gets not only one social channel but potentially all owned channels that creator controls.
That could mean converting much better across various pockets of an audience in different formats.
Some people who follow an influencer are more familiar with clicking a link in their favorite podcast show notes after they hear a call to action, while others like to read the same content in a newsletter and click a link there.
Both of these types of conversions are off limits if a brand simply paid for an ad on Instagram.
And so the connecting point is the trusted influencer.
It makes sense.
The question as you market your podcast, audiobook, or music on various social channels is, what audiences and channels are you building that you own and control versus don't.
How can you ensure you are building on both types to become an attractive partner in future collaborations and opportunities?
IN CASE YOU MISSED IT
- Influencer spend is growing faster than social ad spend
- Podcasts are the Most Influential Media Channel in Singapore
SPONSORED
WAVVE DESIGN OF THE WEEK
I might be the only one, but anytime I see small writing that looks like a quote in my feed, I have to read it. This week, this wavve design nails that perfectly. And by encircling the words in the animated waveform, the viewer knows there is an audio portion. Keep in mind, a high percentage of scrollers on some platforms, like Instagram, have audio turned off, so the mistake many audio creators make when converting into video is missing the visual hook required to communicate that there is valuable audio there. 👏
GROW YOUR INFLUENCE
The Best Time to Post Instagram Reels
When is the best time to post Instagram Reels? Read our guide to determine when your audience is online and ready for your Reels.
We cover the general optimal times every day of the week. However, you should look up your optimal times in your account. We show you how.
3 Tips for Finding the Best Time to Post Instagram Reels
- Know Where Your Audience Is Located
- Find Any Competitive Trends
- Experiment With Different Posting Times
| Listen Now |
MEME WORTHY
What could we have done better with this issue? Rate by clicking below.
Interested in sponsoring this Newsletter? Click here.
This email goes to registered creators at wavve.co or those subscribed to The Wavve Blog. Wavve helps [WORK_ROLE GOES HERE] creators grow their influence online with social video and text.
Wavve Audio Insider
Join 180,000+ creators receiving insider insights about the audio industry, covering podcasting, content marketing, and social media. Wavve is a technology company helping audio creators and brands easily amplify content to grow their audience, impact, and influence.
Industry Spotlight: The Overlooked Audience Driving Future Podcast Growth Podcast listening time is rising — now over 6 hours 20 minutes per week — even as overall reach flattens. The industry’s biggest growth opportunity, according to the latest analysis, is women 55+, a demographic that currently spends far less time with podcasts than men and adults 18–54. Why it matters: Podcasts are the #1 ad-supported medium for capturing attention among both men and women. They are also the most...
Another week, another round of “creators are the future and everyone else is just catching up.” We’re here to break down what happened across music, podcasts, audiobooks, and film—so you don’t have to doomscroll before your first coffee.
How to Make Your Podcast Truly Great Want to level up your podcast? This guide highlights the essentials: Know your audience — niche targeting makes content more engaging. Cut the jargon — explain complex terms so listeners never feel lost. Use transcripts — improve accessibility, SEO, and repurposing. Keep intros tight — limit ads and housekeeping. Upgrade sound quality — clean audio, good mic technique, and a treated room matter. Prepare as a host — research, structure, and strong...